To develop your game
How it all started
“Pandemia – Scrivi la tua storia” is a web game (usable from desktop, tablet and smartphone) developed by Synesthesia for students aged from 11 years. It is part of a path of awareness and scientific dissemination designed and promoted by Fondazione Umberto Veronesi as a part of its broader commitment to young people to explore the issues of public health, infectious diseases and vaccines.
Through a digital simulation, the youngsters have to take on the role of policy-makers. The mission is to manage a new unknown infection, delving into the dynamics of an epidemic and the fundamental aspects of preserving everyone’s health.
Once the game is over a score is established that measures the effectiveness of the choices taken.
The solution
“Pandemia – Scrivi la tua storia” was fully developed by Synesthesia. The game was designed to meet specific needs: for instance, it can be completed in a limited time and is part of a broader educational journey.colato.
Creation and development process involved a team comprising a creative director, a project manager, a developer, a graphic designer, and a game designer. The game’s architecture is complex: each scenario challenges the player to think in different ways.
Throughout the game, players can make different choices based on the events presented.
Results
“Pandemia – Scrivi la tua storia” is part of an educational program by the Umberto Veronesi Foundation (the “Io Vivo Sano – Public Health and Epidemics” workshop), with digital workshops organized in May 2021 in schools across Italy. Approximately 3,000 students, 100 teachers, and more than 70 schools participated. At the end of the activities, around 500 online feedback questionnaires were collected. The results exceeded expectations in terms of both engagement and visibility.
As a result, a further development of the project was decided to improve certain aspects and add new features. The 2.0 version of the game was launched on October 6, 2021.
To develop your app
How it all started
The international group operating in the sports industry, AWE SPORT, and the Turin-based digital experience company, Synesthesia, launched ENSO Live, a sustainable, customizable, and personalized digital platform dedicated to event organizers and rights holders.
The application offers various features and solutions focused on live streaming and gamification, aimed at expanding the experience of sports fans beyond the boundaries of space and time.
The solution
The platform’s goal is to digitize fan engagement and enhance the live experience during and after the event.
A timeline allows users to save the most interesting events in their calendar, personalizing the experience with dedicated content (video-on-demand, photos, streaming, audio podcasts, PDFs). Thanks to the app’s reminder feature, users can also access individual events via live streaming. The calendar is cross-event: users can follow multiple events within ENSO Live and seamlessly switch between them.
Event organizers can customize individual pages with sponsors (featuring a dedicated area) and a schedule that enables the management of live event bookings.
The app includes customizable gamification elements: within specific events, users can perform actions and participate in daily challenges to earn experience points (KŌI, the virtual currency to be spent during events).
Results
Used for the first time in November 2021 during the Nitto ATP Finals, the app has been downloaded by over 2,000 people and has broadcast 8,700 minutes of streaming and images. It also sparked significant engagement on social media, with broad coverage extending beyond institutional profiles. The hashtag #torinosomuch generated 5,500 interactions, reaching over 228,000 people and receiving more than 5,000 likes—figures that continue to grow.
Per realizzare la tua app
How it all started
Green Pea is the new entrepreneurial initiative conceived by the founder of Eataly, Oscar Farinetti. The entrepreneurial initiative started in Turin because:
“From Turin come to life all the innovative things that have been successful in Italy and in the world”. (Oscar Farinetti)
Green Pea was established with the aim of demonstrating that it is possible, as of now, to buy products and services of great quality and beauty, built in harmony with nature and designed to be truly responsible and sustainable.
The solution
Synesthesia was involved in creating an innovative mobile app designed to accompany consumers through the Green Pea experience, offering simplicity and usability. The app is considered a key element of the project’s communication strategy and digital environment.
App was released at the launch of the project for both Apple and Google mobile stores and is omnichannel in nature.
The app serves as a connection point between the physical store and the community built around the new brand. This community will play a key role in the brand’s revolution and will participate in various initiatives offered in collaboration with partners like A-World and Short Édition.
Results
The Green Pea app integrates the technology of A-World, the innovative Italian startup selected by the United Nations to promote the sustainable development goals.
It is also integrated with Short Édition: automatic dispensers of mini-stories in both Italian and English. Through this technological mechanism, users can explore narratives about the thoughts of great Greek philosophers, original texts on Green topics curated by the Holden School, as well as reflections from GP members and partners. Through the app, all GP members can submit their writings, which will become part of this shared narrative project and be distributed to visitors.