To build an e-commerce website
How it all started
The National Automobile Museum is where the past and future of the automotive world come to life.
With over 200 vehicles from 80 different brands, the Museum narrates the evolution of the car, from the first steam-powered models to design icons and sports competition legends.
In addition to its permanent exhibitions, the Museum offers temporary displays, special events, and a Documentation Centre for enthusiasts and researchers.
Collaborating closely with the Museum, we gathered all the necessary information and requirements to create a simple yet impactful user experience, with a clean and streamlined design.
The solution
The Synesthesia team developed a high-performing, innovative website designed to offer a modern and intuitive experience for visitors.
Key features include:
- Responsive layout: Optimised for desktop, tablet, and smartphone use.
- Impactful visuals: High-quality images to enhance the visual appeal.
- Intuitive navigation: Clear menus and well-structured content.
- Multilingual support: Accessible to an international audience.
- Online ticketing: A simplified process for purchasing tickets and planning visits.
- HubSpot CRM integration: Seamless integration with HubSpot CRM to better manage visitor interactions and enhance marketing campaign effectiveness.
Results
The new website significantly improved the user experience, increasing online visitors and simplifying the ticket purchase process. Positive feedback on the quality of the content boosted interest in the Museum and its exhibitions.
The multilingual platform extended the Museum’s reach to a broader audience, solidifying its position as a prominent cultural institution on the international stage. Lastly, the integration with HubSpot improved visitor relationship management and marketing activities.
To develop your project
How it all started
Following the success of the web game “Pandemia – Scrivi la tua storia”, Synesthesia’s Technologies team was once again engaged by Fondazione Veronesi for the development of the project “Smogville – Fino all’ultimo respiro” (Smogville – Until the Last Breath).
Smogville – Fino all’ultimo respiro is a graphic adventure created by Fondazione Veronesi to highlight the risks associated with air pollutants.
According to the World Health Organization, air pollution is the “greatest environmental health risk”: every year in Europe, there are 400,000 premature deaths linked to air pollutants, with 80,000 occurring in Italy alone.
The goal of Smogville – Fino all’ultimo respiro is to raise awareness of air pollutants and their effects on human health. The graphic adventure is designed to uncover the main sources of air pollution, both indoors and outdoors. Set in a futuristic city called Smogville, the web game targets students aged 11 and up. Players can explore various urban environments and navigate through the city, with the choices they make determining the fate of the two protagonists—Skyler and Noveria.
The solution
Synesthesia’s Technologies, in collaboration with Fondazione Veronesi’s team, focused on:
- Defining the game design
- Developing the game
- Creating a dedicated website
For the development of the web game, the Ren’Py engine was used, which is ideal for creating Visual Novel Games. The game is accessible on both desktop and mobile platforms, allowing users to immerse themselves in the Smogville environment through engaging audio effects, graphic animations, and detailed illustrations.
At the end of the game, the system provides an “adventure score” based on how risky the player’s decisions were—reflecting their exposure to air pollution risks.
The project involved multiple partners: Fondazione Veronesi, in collaboration with Symmaceo Communications, developed the story, script, character design, maps, and illustrations. Game design was handled by Luca Gambadoro and Marco Mazzaglia.
Results
“Smogville was integrated into the “Tutti per aria!” project, an educational initiative by Fondazione CRT, conceived and developed by Fondazione Veronesi. The program featured workshops addressing air pollution and the importance of protecting both oneself and the environment. From March to April 2023, over 2,100 middle school students from Piedmont and Valle d’Aosta participated in these workshops, with Smogville serving as the centerpiece of the educational offering. Starting in the 2023-24 school year, the program will expand across Italy. We strongly believe in video games as an innovative tool for informal education in schools. We used it to create an engaging and challenging story while ensuring the scientific message and its accuracy remained intact. It’s crucial for us to promote projects focused on health education, especially when the topic—air pollution—affects us all so closely. The Synesthesia team helped us transform an idea into a complete game; it was an incredibly stimulating project!”.
Alessandro Vitale (Scientific Supervisor, Fondazione Veronesi)
To develop your project
How it all started
The history of cinema has been marked by significant changes and transformations, from the advent of sound films to the transition from black-and-white to color, from film reels to digital formats, and now streaming. But to what extent have these innovations influenced cinematic language? The National Museum of Cinema in Turin explored this question with a new exhibition titled “The Future of Cinema, the Cinema of the Future” hosted until September 7, 2023.
As Domenico De Gaetano, Director of the National Museum of Cinema, explained during the exhibition’s press presentation:
“The goal of this exhibition? To engage as much as possible with the Museum’s audience to better understand their expectations for the future”.
To achieve this, the Museum collaborated with Synesthesia to create an original project. At the top of the ramp winding around the walls of the Aula del Tempio in the Mole Antonelliana, visitors had the unique opportunity to co-write a cinematic script with Artificial Intelligence.
The solution
During the development phase, Synesthesia’s Technologies team integrated two AI services: one from OpenAI to generate the cinematic plot and another using Stable Diffusion to create the movie poster.
The solution enables visitors to use a large wall-mounted touchscreen to craft a 3,000-character plot set in the Mole Antonelliana, complete with a custom poster. Visitors begin by selecting the director, characters, and genre.
At the end of the experience, users receive their content via email and answer two simple questions: one about their perception of authorship (whether they feel they are the true author of the generated content) and another on whether the result met their expectations.
Results
The interactive experience proved to be highly engaging. As Fabrizio Dividi wrote in Corriere Torino:
“Thanks to the technology developed by Synesthesia, every visitor can generate a cinematic plot in just a few minutes, starting with the choice of the director (Tarantino seems to be the most popular), the protagonists, and the genre. The only rule is ‘unity of place,’ which in this case is the Mole Antonelliana. The result? A mix of wonder and amusement”.
Read Andrea Giordano’s article on Wired | Read Luca Indemini’s article on Italian Tech.
To develop your web app
How it all started
LGP1 (Let’s Go Player 1) was born from the vision of Marco Prinzi, an entrepreneur in the fields of innovation and gaming. Synesthesia was approached to develop a web platform that integrates eSports streaming content with Reality Television elements.
The goal was to engage viewers in unprecedented ways through a complete suite of interactive features.
LGP1 allows fans to watch matches, track their statistics, and actively interact with streamers and competitors via a custom chat feature. Users can even influence the competition’s outcome: they can bet on the winners of ongoing battles and earn the opportunity to compete in a Battle Royale against the winning players. Using their skills and ingenuity, they can stay active in the competition and be crowned the “champion.”
The solution
After developing a Proof of Concept (POC), Synesthesia’s Technologies team built a dedicated platform that seamlessly integrates with Twitch streaming, enabling interaction between players and viewers.
To optimize event management from behind the scenes, the team designed a back-office tool using Directus, a customizable open-source system. This choice significantly reduced development time. The platform was developed with Next.js, based on the React.js framework. The application itself was built using the open-source programming language Typescript.
In the final stages of development, a significant focus was placed on Quality Assurance and testing. Synesthesia’s Technologies team conducted extensive testing involving over 30 users connected via LAN to the game Counter-Strike: Global Offensive. The results were highly positive: the platform proved robust, and the game flows performed effectively.
Results
With these words Marco Prinzi (CEO of LGP1, EINPRESSWIRE 2023) commented on the work done by our Technologies Area:
“We are proud and deeply grateful to have Synesthesia supporting us in developing our platform. As a leader in applying gamification to digital events and video streaming, Synesthesia is capable of transforming our abstract vision into a highly efficient and technologically stable product“.
To develop your project
How it all started
Blinko is an international company that, thanks to its data, provides commercial support to Sales and Marketing Managers in Human Resources and Finance (Italy and France) and Marketing and Communication (Spain and Portugal).
Synesthesia was chosen to develop a platform that could aggregate a whole range of information related to financial data, investment rounds, industry news, creativity (advertising campaigns), press reviews, social media and contact lists, from internal and external sources that can be easily consulted and exported.
The solution
Thanks to this solution, which leverages Business Intelligence software for rapid data collection and analysis, Blinko offers an extremely efficient sales prospecting tool.
The platform, developed by Synesthesia’s Technologies team using Node.js and React.js, enables users to:
- Profile contact and company lists by analyzing financial data (revenue, profit, number of employees), investment rounds, sector, and geographic location, providing a 360-degree view of any company of interest;
- Access useful information about companies’ communication campaigns;
- Send the right message to the right person at the right time, leveraging direct email addresses of key employees.
Another strong point of the platform is its user experience: thorough studies and research allowed the creation of an exceptionally user-friendly solution. Its flexibility allows for customization of both the front-end and back-office versions according to the country of use. This ensures the ability to manage different databases in various languages with tailored adaptations.
Results
The results achieved so far are highly satisfactory, both in terms of acquired clients and reached markets. What’s next? Synesthesia will continue to enhance and update Blinko’s platform with new functionalities and evolutions to reach new markets and improve its offering.
“Our first meeting with Synesthesia began with a commercial approach. We wanted to sell our services, but immediately after speaking with Francesco Ronchi, ideas emerged on how to improve the way we update our data. In the end, I didn’t find a customer but a true technology partner who immediately understood our needs, translating them into cutting-edge technological services. The collaboration with Synesthesia allowed us to gain an external perspective on our work methods and develop innovative ideas on how to evolve what we do. The agency has become a real partner, thanks to whom we will grow”.
(Matthieu de Montgolfier, CEO of Blinko)
To develop your project
How it all started
Hunter App by Grigua is an app dedicated to the retail world. The sector has been changing over the years: automation is increasing and more and more companies are moving towards new models of management for their stores. People are working in much more connected and optimized ecosystems.
The goal is to easily organize information from different sources according to a single common level of access: the point of sale.
The activity is part of the set of initiatives conducted for the partner Grigua.
Sales Tools AI
To provide effective and more informed support to sales networks, Grigua and Synesthesia launched the ‘Sales Tools AI‘ project in recent months, an innovative solution based on artificial intelligence and computer vision.
The Synesthesia AI team developed an artificial intelligence-based system that automates all shelf management operations in Mass Market and Pharma shops.
The developed solution provides a complete view of the data and its trend in real time. The benefits for users of the platform are several, but can be briefly listed as follows:
- Reduced tracking time;
- Reduction of errors;
- Increased point-of-sale profit.
To develop your app
How it all started
HiQ-Nano is an Istituto Italiano di Tecnologia (IIT) startup focused on the design, manufacture and characterization of high-quality nanoparticles in the field of health and well-being. HiQ-Nano has launched iBlue, the first self-test to assess antioxidants levels. Fast, accurate and non-invasive, iBlue lets you know your body’s antioxidant status in just 5 minutes using a small sample of saliva. With iBlue you can carry out frequent and constant checks directly at home, without special skills or tools.
The result is visible both to the naked eye and through a mobile application.
Thanks to its use, it is possible to accurately identify the color of the test and provide a result that is as reliable as that obtained by a blood test in a specialised laboratory.
The solution
The application was developed by Synesthesia using Flutter and is available for both iOS and Android.
With its innovative design and well-structured UI, the app provides guidance and correct indications regarding dietary habits and lifestyle.
Additionally, the app incorporates gamification elements to encourage users to improve their physical condition.
Results
“It’s crucial for our client that their information is managed effectively. The development of the app represents a key moment in the test, typically performed by medical professionals. To ensure the same level of reliability, we needed to provide our client with a high-quality standard, creating a dependable customer experience. For all these reasons, it was important to rely on Synesthesia.”.
(Mauro Moglianetti, chief executive officer of iBlue HiQ-Nano).
To develop your project
How it all started
The project Children Digi-CORE addresses the issue of children rights, which is as relevant and important as ever. It does so through the design and creation of an intuitive and innovative app for awareness-raising, information and reporting, which allows children to report violations to the local ombudsmen.
Synesthesia takes care of the participatory co-design and development phase of the app.
The project, financed by the European Union, involves partners such as the University of Turin, the Piedmont Regional Council, the Agevolando association and the Hope for Children association.
The solution
The project focuses on the design and development of an app for children aged 12 to 17.
Mobile application, available on iOS and Android, provides understandable, rigorous, and detailed information on what constitutes a rights violation.
The user interface is simple and tailored to the target audience.
Young people are involved in the design phase (through targeted focus groups). The user experience is developed through “design thinking” activities and a design sprint, where final users and operators (selected by the University) collaborate with designers for rapid prototyping of the app.
Features and Characteristics
Children Digi-CORE represents an important opportunity to address current issues in a concrete way, promoting the well-being of young people. Today, it is essential to protect everyone’s future and spread awareness about the importance of respecting rights, especially those of the most vulnerable individuals.
To develop your app
How it all started
MNC XR, the mobile app of the Museo Nazionale del Cinema di Torino, was created with the aim of synchronizing the headphone audio with the video projected on the Mole Antonelliana for the occasion of the “Video Mapping Experience”, to celebrate the 20 years of the MNC.
Thanks to this mobile app solution it has been possible to translate the emotions of the history of cinema and the cinematographic culture that lives inside the Museum in an extraordinary digital experience, usable in an interactive and new way in the form of videomapping.
The solution
The mobile app “MNC XR,” developed by Synesthesia for the National Cinema Museum of Turin, consists of four main sections:
- The Homepage, which provides an overview of the National Cinema Museum, accompanied by multimedia content.
- “Videomapping” section, where users can find the audio track to listen to in sync with the images projected on the Mole Antonelliana during the event days.
- The Events page, where users can find the latest news and upcoming events at the Museum.
- A large section dedicated to partners and sponsors.
Results
The division into four clear and intuitive sections ensures a pleasant and engaging in-app experience for the user.
The ability to listen through the application to audio tracks synchronised with the visual projections allows users to enjoy an immersive digital experience of the highest quality.
To develop your app
How it all started
Reale Group offers solutions and protection to more than 4.5 million customers in the insurance, banking, real estate and services sectors, displaying one of the highest levels of solidity in the market.
The goal: to create four B2C applications for Reale Mutua Assicurazioni and Italiana Assicurazioni customers (for Android and iOS devices) with React Native, that are able to support policyholders ensured customers throughout the entire policy portfolio management phase.
Relationship between Reale Mutua and its customers is based on the widespread network of Agencies distributed throughout the territory.
The development of the application has included, among other things, making the goal of making the work of individual agencies quicker and easier.
The solution
We contributed to the development of B2C applications for Reale Mutua Assicurazioni and Italiana Assicurazioni following a thorough analysis, especially focusing on the user experience (UX).
Our team handled the entire process, from design and planning to the implementation of the development pipeline, including quality assurance.
An Agile approach was adopted, with a Scrum team. Reale Mutua Assicurazioni’s Digital Factory participated actively in all stages of the app’s development. Prior to including us in the project, they had already conducted advanced research on flow, design, and development.
We provided essential support, particularly in UX design (UXD).
The project was divided into two waves:
- Wave 1: Replaced the previous app
- Wave 2: Introduced major updates starting in November 2020
Features and Characteristics
- Remote assistance systems (booking phone appointments, video consultations with operators, including video calls directly managed within the app with the user’s assigned agency)
- An engaging design
- Loyalty program management through dedicated reward schemes
- A new claims filing system directly from mobile
In Wave 2, an additional section integrated with health monitoring platforms like HealthKit and Google Fit, allowing the app to collect data on users’ physical activity. This data could potentially earn users additional bonuses on their policies.