Solution adopted

A website restyle was proposed, designed and implemented, accompanied by a complete migration of assets and operational workflows to Shopify.

Following the launch of the new site, Rede experienced a clear improvement in user experience thanks to a more modern and intuitive interface.

These changes not only enhanced the aesthetic appearance of the site but also boosted functionality and operational efficiency, increasing user interaction and conversion rates.

Results achieved

The Store Managers from the Synesthesia Commerce team actively support Rede through proactive store management, performance data analysis, and the continuous proposal of IT improvements and developments.

This ongoing collaboration ensures the agility needed to adapt quickly to the market and sustain long-term growth.

The solution

With the collaboration and strategic and operational support of Antonella Girone Dwayofthinking, brand consultant for the realisation of an integrated B2B and B2C project, Synesthesia Commerce was chosen as B2C technical partner and the Shopify platform.

Based on the requirements of the project, the dedicated internal resources and the client’s wishes, the platform was migrated from Shopware to Shopify, to guarantee simplicity in the shop management processes for the internal team and scalability of the business.

The project therefore developed through the following activities:

• customisation of the e-commerce layout according to the assets and branding objectives;
• store development, replatforming and migration;
• implementation of the main strategic assets useful for the e-commerce strategy and scalability;
• development of connection flows with the company management system for the automation of catalogue and order processes;
• training on the platform.

After the go-live Synesthesia Commerce ensured timely support to the customer in case of maintenance work, requests for changes and shop evolutions through the IT support service and an ongoing relationship for the continuous growth of MySenso’s online business.

Results

As of October 2024 of the new site, the customer has observed

• the standardisation of internal processes, thus a rationalisation of internal effort;
• a positive trend in e-commerce KPIs (turnover, orders, conversion rate).

The solution

In response to the growing need to optimise operations and improve the user shopping experience, Goccia Spa commissioned Synesthesia Commerce to transform the Joy Gioielli online shop.

The project aimed to achieve the following objectives:

• Restyling the graphic layout and front-end UI components.
• Improve front-end performance, focusing on navigation to improve the user experience (UX).
• Analysing data and developing e-commerce strategies to optimise conversion rate (CRO) and achieve business objectives.
• Reduce third-party and operational costs by simplifying customised back-end workflows.
• Integrate the e-commerce platform with the ERP system.

Results

Significant improvements were made to optimise the user experience (UX) throughout the site, making the purchasing process more pleasant and intuitive. Improvements made to the back-end of the site made e-commerce management more efficient, such as simplifying and standardising product loading processes, reducing the time spent on data entry and support. This allowed the client to focus more on customer service and growth strategies.

In summary, Joy Jewellery’s updated website represents a significant step towards a more efficient and user-friendly platform. It not only streamlines internal operations, but also improves the customer experience, strengthening the brand’s position in the jewellery market.

The solution

Synesthesia played a key role in the replatforming of Montura’s shop from Magento to Shopify, managing:

• The migration of the e-commerce catalogue.
• The creation and optimisation of collections through advanced meta-fields and the management of dynamic settings.
• The creation of filters through advanced meta-fields management to optimise the user experience and purchase flow.
• The generation of price lists for market areas and special offers.
• The development of components, such as ‘shop the look’, to implement up-selling and cross-selling strategies aimed at improving the user experience and increasing the conversion rate.

In addition to these activities, the Commerce team contributed to the creation of automated workflows from the ERP system and PIM chosen by the brand.

Results

The synergy between Synesthesia, Montura and its partners produced very positive results, including:

• Optimisation of internal operations.
• Optimisation of the e-commerce catalogue.
• A 20% increase in conversion rate over the previous year.
• An increase in turnover of more than 50% over the previous year.

The solution

Our collaboration with Blauer is based on multiple alignment and support phases that can be directly identified and requested by the brand or agreed upon based on strategic outputs derived from data collection and analysis processes periodically discussed with the e-commerce team.

Thanks to the direct and synergistic interaction between our strategy and IT verticals, we have concentrated our efforts on two main objectives in the last six months (2024).

Firstly, to optimize conversion rates, we revised the user experience and user interface of the shopping cart, resolving friction points in desktop and mobile navigation, and completely redesigned the checkout flow, aligning it with best practices. This resulted in a 17% reduction in the abandonment rate in the first quarter of 2024.

Secondly, we are working on enhancing the online returns process. This involves simplifying and clarifying communication about the returns process while aiming to reduce the impact of returns on overall revenue.

Specifically:

• implemented front-end developments in the self-service returns panel and the help area, added dynamic specifications based on the user’s shipping address,
• created informational landing pages about the returns process,
• optimized the content of transactional emails,
• improved technical SEO.

Results

We actively work with the brand to explore strategic solutions that optimize the sales process, aiming to reduce product returns while improving the accessibility and usefulness of resources to help customers find the right size on the first try.

We are also exploring the potential of artificial intelligence (AI) in the context of customer care. Blauer’s goal is to further improve the customer experience by offering a more efficient and personalized service. AI will enable us to analyze customer data to offer more timely support, better understand individual needs and preferences, and provide tailored responses and solutions, enhancing customer satisfaction and loyalty.

Furthermore, leveraging predictive analytics, the idea is to anticipate customers’ future needs and address potential issues proactively. This approach not only resolves problems before they become critical but also demonstrates a proactive commitment to caring for Blauer’s customers.

The solution

Since 2023, the Synesthesia Commerce team has been providing consulting services for Creative-Cables’ e-commerce strategy.

With an analytical focus on first-party performance data and external benchmarks, the various touchpoints of the customer journey were analysed to identify areas for improvement and understand user behaviour. Synesthesia then provided strategic suggestions for optimising the conversion rate and customer experience.

The results of the analysis served as the basis for regular discussions between the Synesthesia and Creative Cables teams, during which the best, feasible and measurable solutions were identified through agreed analytical frameworks.

Specifically, current consulting activities include:

• Monitoring, collection and analysis of e-commerce performance KPIs;
• Defining strategic proposals to improve e-commerce performance;
• Developing structures for monitoring and tracking the results achieved.

Results

“It is always useful to consult with someone who has faced many challenges in the field of e-commerce. We have been selling lamps online for about ten years and we risk getting stuck in some habits or uncertainties that we perceive as immutable.
The opportunity to confront ourselves with those who contribute to the growth of similar or completely different companies in this sector allows us to discover scenarios that were probably always there but which we could not recognise, let alone grasp. In addition to this, I believe our objectives should focus on streamlining the processes that manage e-commerce and the decision-making approach.
This is a challenge we can tackle together by implementing new functionalities”.

(Luca Novarino, CEO and founder of Creative Cables) –Watch the interview with Luca Novarino 

The solution

Since 2020, Synesthesia has supported the brand with SEO activities, including:

• Regular updates of SEO analysis and activities according to business strategies;
• Creation of new pages or sections for the e-commerce platform;
• SEO optimisation of product and recipe pages;
• Regular and detailed reporting on the results of SEO activities, as well as analysis of site navigation and e-commerce.

In addition, Synesthesia’s Technologies team supports Riso Gallo in maintaining and updating the website and e-commerce platform.

Results

• Top 3 positions on Google for over 250 relevant and thematic keywords;
• Over 10,500 keywords indexed in Google results;
• +13% increase in organic traffic in the last 6 months (May-October 2023);
• Over 5.5 million impressions in Google organic results in the last 12 months.

The solution

The development process involved constant and collaborative communication with the client. Workshops were organized to define the target audience and design a customer journey focused exclusively on the needs and requirements of the users.

Significant attention was dedicated to designing an interface that translates the company’s values into an engaging, simple, and fast browsing and purchasing experience, carefully crafted to optimize the customer experience.

Every piece of information on the website is presented clearly and efficiently, ensuring users always feel they are in the right place at the right time. The site also features numerous tutorial videos (accessible to everyone) that provide customers with valuable insights into the product’s functionalities.

Following the design phase, an extensive development phase was conducted using WordPress WooCommerce multisite technology. Particular attention was given to infrastructure communication and compliance with GDPR and Privacy Policy regulations. Additionally, SEO and advertising campaigns were managed in parallel in preparation for the site’s launch.

Results

The Quadra Sistemi website was launched in September 2022.

“We were highly satisfied with our experience working with Synesthesia on the development of a new e-commerce website. Tackling the project together using the agile method proved to be a winning strategy, and from the outset, there was perfect synergy between the team of Synesthesia consultants and technicians and our team at Sistemi. The support we received during the website’s launch phase and afterwards for fine-tuning and adding new elements was efficient and highly professional”.
(Sistemi S.p.A.)

The solution

A key feature is the “Pairings and Occasions” section, which allows users to find the perfect wine for every dish and occasion, guided by recommendations from Bacco Minore’s sommeliers.
The website distinguishes itself through its interaction with a community of certified expert sommeliers. Customers can reach out to them via a dedicated form to ask for suggestions, ask questions, or satisfy their curiosity.

The solution

Synesthesia developed an e-commerce platform based on WooCommerce. Throughout the design and planning phase, client interaction was ongoing and collaborative. Workshops were organized to focus on analysis and benchmarking, ensuring the involvement of all stakeholders and delivering significant results in terms of UI and UX.

The purchasing experience was tailored to meet client needs, including the option for guest checkout. Key features include:

• Detailed and comprehensive product information pages designed for high usability.
• The ability to customize certain products, with real-time options available to complement the base machine