To develop your project
How it all started
Assicuratrice Milanese S.p.A. is an insurance company that has been active for more than thirty years. The company has a strong position in the professional liability segment and it is the market leader in the specific categories of the medical malpractice segment.
We were chosen to support the company in the activities of:
- content strategy
- restyling logo
- press office on and offline
- PR (technical press, national eco-fin)
- media plan: on and offline media campaigns
- developing landing page
- new website development
- social network: LinkedIn and Instagram
The solution
Through a balanced and well-structured content strategy, we defined which content to create and publish on various communication channels (LinkedIn and Instagram) to achieve the desired marketing objectives.
Our approach allowed the brand to differentiate itself and become recognizable compared to competitors in a creative and strategic way: thanks to the work and vision of our graphic design teams, we focused on the perception and recognizability of the logo through a significant restyling aimed at simplifying the color palettes.
This new graphic development also led to the creation of Assicuratrice Milanese’s new website, built on WordPress, customized, and optimized for SEO.
Finally, our press office provided the necessary tools to explore new editorial opportunities aligned with the business and objectives of the company
Results
Important results were achieved on the company’s social media channels. A net increase of 5.4% in LinkedIn followers was recorded, with 59,733 views over a span of 7 months.
Regarding press coverage, significant appearances were made in leading industry publications and national newspapers, such as Milano Finanza and AssiNews.
To develop your project
How it all started
Founded in Verona in 1979, Stone Italiana is a leading company in the production of reconstituted quartz and marble. Thanks to its technologically advanced systems, it has improved performance, creating surfaces capable of meeting the needs of modern architecture. Today, Stone Italiana slabs in reconstituted quartz cover floors, kitchen tops, bathroom tops, stairs and furnishing accessories.
We were chosen to reposition the brand among the market leaders in the slab sector, reaffirming the company’s green and sustainable commitment.
The solution
To achieve the brand’s goals, Synesthesia developed Digital Marketing strategies with targeted activities.
- Rebranding activities (logo restyling, BTL, catalogs, and merchandising)
- Overhaul of the company website, also incorporating AI tools
- Optimization of the company’s main communication tools (including Social Media Optimization)
- Creation of Editorial Plans for social media channels
- Implementation of solutions devised by AccessiWay, fully automated and powered by artificial intelligence, to make the website completely accessible to people with disabilities
Results
Thanks to the application of advanced SEO techniques (AI for SEO) and the marketing and communication strategies adopted, significant achievements were made in organic search. The press office, media relations, and social media management (organic only) activities delivered the expected results. In fact, over the course of 5 months, on Facebook we achieved the following results:
- 209.133 views +821,7%
- 8.177 interactions + 1.875,1%
- 114% increase in engagement rate
On Instagram, we recorded:
- 58.174 views +151%
- 1.533 interactions + 80%
Watch interview with Silvia Dalla Valle (Marketing and Sales Director of Stone Italiana S.p.A) – October 2022 [ post on SynBlog].
Per realizzare il tuo progetto
How it all started
For 70 years, the supervisory body La Patria has guaranteed the safety of its customers through the use of cutting-edge solutions and services. A growing company with roots in the territory (Emilia Romagna, Lombardy and Piedmont). Its wide-ranging offer includes services dedicated to personal protection and surveillance of private places, public bodies and companies.
The aptitude for technological innovation (in-house tech development, architecture and software development) is one of the company’s core values.
We were chosen to support the company in brand positioning activities in areas of interest; communication of the company’s services and products and promotion.
The solution
To achieve the client’s objectives, the following activities were designed and developed:
- Press office and media relations
- Communication strategies
- Identification of Below The Line (BTL) materials and strategic construction
- Management of two corporate social media channels (Facebook and LinkedIn) and advertising campaigns
- Writing texts for periodic newsletters and website news
- Organic and sponsored communication
- Communication consultancy with the marketing, sales, and management teams
- Website development
- Implementation of management software for lead management
Results
The work resulted in significant achievements in terms of external relations and brand positioning as a leader in the sector and relevant geographical area.
- 1,430 followers on LinkedIn, with an organic increase of 67% from September 2020 to September 2021
- 42,122 organic views (+81%)
- 2,228 total organic interactions (+74%)
To build an e-commerce website
How it all started
MiaCar is an innovative business model that allows you to buy new cars online (or km 0), ready for delivery.
The portal has been designed to offer an advantage both to individuals, who can buy a car without having to go to a dealership, and to dealers, who have the opportunity to access a new sales channel, accelerating the turnover of their new fleet.
MiaCar has chosen Synesthesia for the design and development of its e-commerce platform.
The solution
To define the multichannel sales strategy, a seamless user experience was designed, structuring content to make navigation fast, intuitive, and personalised.
Today, using user behaviour tracking tools such as Hotjar and Fullstory, UI improvements are made continuously, while the use of A/B testing with Google Optimize helps identify which variants of texts or sections perform better in terms of conversions.
The use of data, in this case, is the best approach to validate hypotheses made during the prototyping phase.
Results
The development of the platform in a proprietary framework has enabled us to guarantee a fast, secure, and personalised browsing experience.
Thanks to integration with external payment platforms (GestPay, Paypal) and major financial institutions (FCA Bank, PSA Bank, Findomestic, Agos, Santander), the portal is able to provide real-time TAN and TAEG for requested financing.
The simple and intuitive back-end allows the MiaCar team to independently manage all the content on the site. Moreover, through integration with Agile CRM, advanced control statistics are available to continuously improve the customer purchasing process.