The solution

To ensure an optimal user experience and improve the website’s visibility, the team developed three UX/UI proposals, selecting the most effective solution in terms of navigability and graphic consistency. At the same time, an in-depth SEO analysis was conducted in the four target languages, aimed at creating search engine-optimized pages. The reorganization of the website structure included defining a new SiteMap with the implementation of 301 redirects, creating detailed product sheets enriched with video content, and improving the Media section, which now intuitively gathers blogs, news, and updates on industry trade shows.

Additionally, an advanced search module was introduced to facilitate product navigation, along with a contact form to optimize lead generation.

A thorough analysis helped identify the most strategic placements for forms and call-to-actions, significantly enhancing TIRELLI’s contact collection effectiveness.

Results

Although the first official SEO report is scheduled for mid-2025, initial data already indicates a significant improvement in the site’s indexing. The new approach has made the platform more accessible and high-performing, strengthening TIRELLI’s online presence in international markets and facilitating the customer acquisition process.

In fact, the website already ranks among the top 10 results on Google’s SERP for several key target keywords just four months after going live.

The solution

Synesthesia has managed TEDx Mirandola’s press office activities since 2023, a partnership that will continue in 2024 to help the organisation share ‘ideas worth spreading’ with the local community.

Our work has involved working closely with the team to draw up the content plan for communication with the press and identifying key topics for pre- and post-event coverage. We also ensured an active and constant dialogue with local newspapers and generalist news platforms. Synesthesia supported the organiser in keeping the website content up-to-date and developing visual content for the graphic materials.

Website and graphic design (online and offline):

Results

• Increased brand awareness of the event, including in neighbouring regions.
• Improved relations with local government, institutions and the community.
• Media coverage in the main local media, including dedicated interviews.
• Centralised brand image coordination.

The solution

The Synesthesia team developed a high-performing, innovative website designed to offer a modern and intuitive experience for visitors.

Key features include:

• Responsive layout: Optimised for desktop, tablet, and smartphone use.
• Impactful visuals: High-quality images to enhance the visual appeal.
• Intuitive navigation: Clear menus and well-structured content.
• Multilingual support: Accessible to an international audience.
• Online ticketing: A simplified process for purchasing tickets and planning visits.
• HubSpot CRM integration: Seamless integration with HubSpot CRM to better manage visitor interactions and enhance marketing campaign effectiveness.

Results

The new website significantly improved the user experience, increasing online visitors and simplifying the ticket purchase process. Positive feedback on the quality of the content boosted interest in the Museum and its exhibitions.

The multilingual platform extended the Museum’s reach to a broader audience, solidifying its position as a prominent cultural institution on the international stage. Lastly, the integration with HubSpot improved visitor relationship management and marketing activities.

The solution

To achieve the desired objectives, Synesthesia’s marketing team undertook the following activities:

• Analysis and strategic consulting;
• Press office and content strategy (press review);
• Development of the new website in Italian and English;
• Analysis and SEO optimisation in English;
• Creation and management of the new dedicated Instagram profile;
• Management of social media campaigns and Google Ads;
• Design of offline graphics: catalogues, flyers, displays, postcards, stickers, exhibition stands, set-ups;
• Production of launch videos, promotional materials, cleaning tutorials, video interviews with stakeholders, ASMR videos;
• Organisation of the launch event for the new material.

Results

The communication project for the launch of Cosmolite® produced significant results over the period 2022-2023, including:

• +24% increase in website visits;
• More than 15 press clippings dedicated to Cosmolite in industry publications;
• Participation in the most important trade fairs in the sector (Fuorisalone, SICAM, Marmomac);
• +10% increase in video views on YouTube;
• Over 300,000 impressions on Google Ads with a CTR of 50%;
• 8.7% engagement rate on Instagram.

The solution

To achieve these goals, Synesthesia’s events team was involved in the following activities:

• Website development;
• Technical and logistical support throughout the event;
• Creation of the sponsor plan;
• Ticketing and check-in services.

Results

As Andrea Visconti (CEO of Buster K) and Marco Cabiati (CSO of Buster K) stated:

”We created Reelations to aggregate, represent, and experience for a few days the ecosystem of content creation—in other words, to build relationships. It was an ambitious goal, and it was fully achieved. To make this a reality, we needed reliable partners who could embrace our vision while offering their unique contribution to the event’s success. We knew Synesthesia and instinctively felt confident asking for their help.
Having already collaborated with Synesthesia for the ‘Creator Vacation,’ we knew they were the right team to involve.Working with Enrico Beraldo and his team was both enjoyable and educational. We like to think that the relationships created among us are an intangible asset as valuable as the results these relationships have produced. Judging by the feedback the initiative is receiving, it seems our intuition was spot on!”

Some Key Figures from the Event:

The solution

Synesthesia’s Technologies, in collaboration with Fondazione Veronesi’s team, focused on:

• Defining the game design
• Developing the game
• Creating a dedicated website

For the development of the web game, the Ren’Py engine was used, which is ideal for creating Visual Novel Games. The game is accessible on both desktop and mobile platforms, allowing users to immerse themselves in the Smogville environment through engaging audio effects, graphic animations, and detailed illustrations.
At the end of the game, the system provides an “adventure score” based on how risky the player’s decisions were—reflecting their exposure to air pollution risks.

The project involved multiple partners: Fondazione Veronesi, in collaboration with Symmaceo Communications, developed the story, script, character design, maps, and illustrations. Game design was handled by Luca Gambadoro and Marco Mazzaglia.

Results

“Smogville was integrated into the “Tutti per aria!” project, an educational initiative by Fondazione CRT, conceived and developed by Fondazione Veronesi. The program featured workshops addressing air pollution and the importance of protecting both oneself and the environment. From March to April 2023, over 2,100 middle school students from Piedmont and Valle d’Aosta participated in these workshops, with Smogville serving as the centerpiece of the educational offering. Starting in the 2023-24 school year, the program will expand across Italy. We strongly believe in video games as an innovative tool for informal education in schools. We used it to create an engaging and challenging story while ensuring the scientific message and its accuracy remained intact. It’s crucial for us to promote projects focused on health education, especially when the topic—air pollution—affects us all so closely. The Synesthesia team helped us transform an idea into a complete game; it was an incredibly stimulating project!”.

Alessandro Vitale (Scientific Supervisor, Fondazione Veronesi)

The solution

Synesthesia developed the platform’s back office using Directus (CMS) technology. This allows the client to monitor entries and registrations of companies and individuals joining the project by purchasing trees or building forests. For the front end, the Synesthesia Technologies team created the web app interface. Thanks to NEXT.JS technology, they implemented various functionalities.

• MAP SECTION Synesthesia handled the localisation of entire sections of forests or detailed parts of them. Each time a purchase is made by a buyer, the database is updated, providing useful information on the number of trees still available or how many have already been sold. A custom map was created that interfaces with Google Maps.

• SHOP SECTION
  The shop section targets two audiences: B2B clients, who buy tree bundles, and B2C users, who purchase one or more trees. Sales happen through two modes. “PLANT A TREE” lets users choose the species and project, with an optional subscription. “PLANT FORESTS” requires buying at least 10 trees in a specific project.

• SECTION ON INFORMATION ABOUT THE TREE TO BE PLANTED
  In this section, it is possible to obtain more details on the social impact of the tree, its support for biodiversity, and its CO2 absorption rate. This section can also be accessed through the shop section.

• SECTION DEDICATED TO COMPANIES THAT HAVE JOINED THE REFORESTATION PROJECTS
  This section contains all the relevant information (number of trees planted, species, number of active projects per year, square meters of reforestation, location, and the amount of CO2 absorbed, supported by graphs). All companies have access to a landing page where they can share the green initiatives they are part of and their contact details.

Results

As stated by Francesco Ronchi (President and founder of Synesthesia):

“The zeroCO2 project reflects our values, our vision, and our sustainable way of doing business. For these reasons, we didn’t hesitate for a moment to accept this challenge. Our Technologies team worked with professionalism and passion to develop the innovative zeroCO2 platform, enabling everyone—not just companies—to actively participate in the sustainable revolution. Making the world a better place through technology is possible. I am convinced that innovation and digital tools are the most suitable means today to help companies become more aware of their social and environmental impact on the territory”.

As stated by Nicolò Pesce (Brand and Product Manager of zeroCO2):

“The new monitoring system developed with APART and Synesthesia uses maps and satellite images to accurately track reforestation projects in forests around the world, with the aim of providing a clear and complete view of the contribution of companies and individuals to global reforestation, as well as the social impact generated on local farming communities. […] What we have built with indigenous communities and our partners so far is so large that it can be seen from space: this is why we designed a platform that allows us to monitor our reforestation projects through satellite technology. We have shifted our perspective and no longer focus solely on the impact of individual trees, but rather on the strength of an ecosystem that intertwines nature, companies, farming communities, and individuals who, with their choices, decide to have a positive impact on the planet. Because together, we are a forest”.

The solution

Synesthesia worked closely with the client to understand their goals and define the project’s key requirements. An in-depth analysis of competitors and web design trends was subsequently conducted. This research guided the strategy and planning for the website.

The entire website design, including high-quality images, a refined colour palette, and an intuitive layout, reflects the brand’s style and elegance, values, and uniqueness.

For the website development, the most up-to-date technologies and programming languages were utilised. After completing the development phase, including front-end and back-end creation, the marketing team took charge of writing and uploading all the website content: the brand story, descriptions of services offered, activities performed, and details about the Atelier.

Results

All the objectives were successfully met. Close collaboration and alignment with the client characterised every stage of development, content creation, and the project launch, ensuring the website fully represented the brand’s story, values, and vision.

The solution

The new website functions both as an integrative system (including automated features) for various sources related to journalism in Piedmont and as a dedicated “blog” providing information from the Order of Journalists of Piedmont.

As Stefano Tallia, President of the Order of Journalists of Piedmont, explains:

“The website was created with the aim of bringing journalism-related issues into the public agenda”.

All information on the site is easily accessible, with a clear and intuitive organization. This ensures users enjoy a smooth and dynamic browsing experience. The graphic concept was carefully designed to reflect the values and goals of the project, with the stunning façade of the building serving as the branding image for the initiative.

Results

The Casa dei Giornalisti website was officially unveiled at Palazzo Ceriana on May 3, 2023, during World Press Freedom Day. The event was attended by notable figures, including the President of the Piedmont Region, Alberto Cirio; the Mayor of Turin, Stefano Lo Russo; the President of the Municipal Council, Maria Grazia Grippo; and the President of the Regional Council of Piedmont, Stefano Allasia.

The solution

Thanks to this solution, which leverages Business Intelligence software for rapid data collection and analysis, Blinko offers an extremely efficient sales prospecting tool.

The platform, developed by Synesthesia’s Technologies team using Node.js and React.js, enables users to:

• Profile contact and company lists by analyzing financial data (revenue, profit, number of employees), investment rounds, sector, and geographic location, providing a 360-degree view of any company of interest;
• Access useful information about companies’ communication campaigns;
• Send the right message to the right person at the right time, leveraging direct email addresses of key employees.

Another strong point of the platform is its user experience: thorough studies and research allowed the creation of an exceptionally user-friendly solution. Its flexibility allows for customization of both the front-end and back-office versions according to the country of use. This ensures the ability to manage different databases in various languages with tailored adaptations.

Results

The results achieved so far are highly satisfactory, both in terms of acquired clients and reached markets. What’s next? Synesthesia will continue to enhance and update Blinko’s platform with new functionalities and evolutions to reach new markets and improve its offering.

“Our first meeting with Synesthesia began with a commercial approach. We wanted to sell our services, but immediately after speaking with Francesco Ronchi, ideas emerged on how to improve the way we update our data. In the end, I didn’t find a customer but a true technology partner who immediately understood our needs, translating them into cutting-edge technological services. The collaboration with Synesthesia allowed us to gain an external perspective on our work methods and develop innovative ideas on how to evolve what we do. The agency has become a real partner, thanks to whom we will grow”.
(Matthieu de Montgolfier, CEO of Blinko)