To build an e-commerce website
How it all started
Robin Wood is a high-impact reforestation project launched in the Piedmont region, led by specialists with extensive field experience. It offers a local, tangible response to the global climate crisis through innovative and sustainable natural resource management. Its mission is to regenerate, one square metre at a time, forest areas and natural environments through targeted, multifunctional, and localised interventions, reviving precious ecosystems, making them available to communities, and producing certified and tangible positive impacts.
Robin Wood also enables companies to support environmental regeneration projects, develop ESG pathways to reduce corporate impacts, and promote team-building activities in the areas targeted by forest projects.
Since 2024, the Synesthesia team has taken over the strategic management of Robin Wood’s social media channels, focusing on Instagram and LinkedIn. In close collaboration with the client’s team, the marketing team thoroughly analysed communication needs and developed a tailored strategy to achieve key objectives:
- Brand awareness, enhancing the project’s recognisability and consolidating its market presence.
- Positioning the brand as a key player in environmental enhancement and protection.
- Communicating the team’s expertise, highlighting the values of transparency, concreteness, and scientific rigour that characterise its solutions.
- Raising public awareness with an educational approach on topics of general interest, such as ecosystem preservation and biodiversity promotion.
- Developing engaging, multifaceted communication, with a focus on a B2B audience, to encourage collaborations on sustainability projects with businesses, institutions, and individuals in the region.
The solution
The editorial plan focused on creating social content designed to show how small, everyday choices can significantly impact the environment, while highlighting Robin Wood’s innovative solutions and efforts in forest management and area enhancement. Synesthesia complemented organic social media management with tailored advertising campaigns to increase followers and boost brand visibility.
Additionally, a comprehensive SEO strategy was developed alongside the social media strategy. Starting with a keyword analysis, Synesthesia optimised the site’s structure and content to improve online visibility. The SEO plan also included writing optimised articles for the company blog, with a monthly editorial calendar based on target audience research and interests.
Results
There’s no need to highlight the quality of the service or the expertise of the staff—those are undeniable. However, what I didn’t expect from a digital services company was such a human and close connection. The Synesthesia team impressed me with their ability to embrace every piece of feedback positively, support us during challenges, and, most importantly, genuinely and fully believe in the project with us. Their involvement went far beyond a professional relationship.
Lucio Vaira Founder and CEO of Robin Wood
Synesthesia team has proven to be highly competent in guiding us through a strategic journey that integrated marketing and communication, helping us lay solid foundations and build an effective structure for medium- and long-term project management. The omnichannel communication strategy and design emerged from a close collaboration between Robin Wood and Synesthesia. The project’s creative direction, handled internally by our team, seamlessly merged with their operational and digital expertise, allowing us to align our vision, goals, positioning, and brand identity in a coherent and original way. What truly set them apart was their human-centred and tailored approach. Despite being a large agency with high-profile clients, Synesthesia succeeded in establishing an authentic, collaborative, and high-quality relationship, addressing our every need with enthusiasm, flexibility, and careful personalisation. This approach proved essential for the launch of a new brand like Robin Wood. Thanks to a well-structured and shared collaboration, we successfully developed a strong, innovative brand with distinctive and appealing communication. Their unique combination of skills and methodologies allowed us to overcome the challenges of a complex and constantly evolving sector—often difficult for non-experts to represent and understand—consolidating our positioning and creating a strong and recognisable identity.
Richard Rizzo (Marketing & Communication Manager of Robin Wood)
To develop your project
How it all started
LEADING LAW is the first professional entity where notaries and lawyers operate as independent professionals, offering excellence in notarial and legal consultancy across all fields of law.
Synesthesia’s marketing division collaborated closely with the firm, meticulously analyzing its communication needs and subsequently outlining the most effective strategy to:
- Increase brand awareness
- Position the firm among the top players as consultants in legal and notarial matters
- Activate and enhance lead generation
- Communicate the team’s expertise
The solution
Following a detailed analysis encompassing objectives, competitive landscape, target audience, and other relevant factors, a series of meetings were organized and conducted. During these meetings, various representatives of the firm and key figures in its daily operations were interviewed. Based on these insights, a comprehensive communication strategy was developed and implemented through an editorial plan for the firm’s LinkedIn page.
The content strategy incorporated a significant video production effort featuring the team at Leading Law. From cover visuals to opening and closing video titles, all content adheres to a coordinated design specifically created to establish a consistent visual identity for the firm’s brand and to communicate effectively and recognizably with its target audience.
The “LEADING TEAM” series aims to transparently showcase the insights and expertise of the firm’s professionals. The narrative is further enriched by the symbolic passing of a ball of yarn (“Follow the lead”). This narrative device serves to convey the sense of unity within the team and the comprehensiveness of the services offered. The three questions featured in the format further enhance the firm’s expertise by connecting with current and potential clients through a more direct and informal approach.
Results
Leading Law is a multifaceted entity operating within a highly competitive business environment with complex communication and branding needs. Synesthesia effectively guided us in analyzing and identifying our needs, demonstrating an exceptional understanding of the unique dynamics of our sector. The availability, creativity, and intuition demonstrated by the team enabled the development of our editorial and brand positioning strategy, resulting in tangible and immediate outcomes. These include an increased engagement rate, enhanced brand unity and recognizability, and improved effectiveness in social recruiting.
(Avv. Francesca Cassone – Partner of Leading Law)
To build an e-commerce website
How it all started
Founded in Verona in 1979, Stone Italiana is a leading manufacturer of quartz and engineered marble. Thanks to its technologically advanced plants, the company has improved performance, creating surfaces that meet the needs of modern architecture. Today, Stone Italiana’s slabs are used for floors, kitchen countertops, bathroom tops, staircases, and furnishing accessories.
Stone Italiana’s mission has been to make a decisive contribution to innovation in architecture and interior design, combining trendy aesthetic values with cutting-edge technological features, quality and environmental sustainability. Cosmolite® is Stone Italiana’s New Material, and was born from this mission. Cosmolite® offers ‘good’ interior design solutions for both people and the environment.
Synesthesia took up this challenge, supporting Stone Italiana in the launch of the new brand with offline activities (press office, trade fairs and events, creation of dedicated tools) and online initiatives (website, digital identity, lead generation, social media and content).
The solution
To achieve the desired objectives, Synesthesia’s marketing team undertook the following activities:
- Analysis and strategic consulting;
- Press office and content strategy (press review);
- Development of the new website in Italian and English;
- Analysis and SEO optimisation in English;
- Creation and management of the new dedicated Instagram profile;
- Management of social media campaigns and Google Ads;
- Design of offline graphics: catalogues, flyers, displays, postcards, stickers, exhibition stands, set-ups;
- Production of launch videos, promotional materials, cleaning tutorials, video interviews with stakeholders, ASMR videos;
- Organisation of the launch event for the new material.
Results
The communication project for the launch of Cosmolite® produced significant results over the period 2022-2023, including:
- +24% increase in website visits;
- More than 15 press clippings dedicated to Cosmolite in industry publications;
- Participation in the most important trade fairs in the sector (Fuorisalone, SICAM, Marmomac);
- +10% increase in video views on YouTube;
- Over 300,000 impressions on Google Ads with a CTR of 50%;
- 8.7% engagement rate on Instagram.
How it all started
Come nasce il progetto
Mondo is a renowned international company that has been creating sports installations and flooring for over 70 years, where generations of athletes have made history—from athletics to soccer, basketball, and badminton.
Through constant material research, optimization of every phase of the production process, and direct communication with athletes, the company achieves exceptionally high-quality standards across all disciplines.
Synesthesia was chosen to design tailored strategies and projects for social media, focusing on the creation and management of dedicated content.
The solution
The digital marketing solution developed by Synesthesia for Mondo’s sports & flooring division focused on creating a social communication strategy applied across MONDO’s Facebook, Instagram, and LinkedIn profiles.
Key activities included the creation of monthly editorial plans and paid advertising campaigns (ADV) aimed at informing and engaging the two identified target groups: sports enthusiasts and professionals from various sectors (such as architecture, engineering, and public administration).
Results
Thanks to the work of our team, we developed tailored social communication strategies and editorial plans to meet the client’s specific needs.
The project created for Mondo quickly delivered significant results, helping the company achieve notable milestones in both brand recognition and market presence.
How it all started
How it all started
SIM is based in Maranello in an exclusive and cutting-edge space to offer its clients a unique and unforgettable driving simulation experience.
Technology, expertise, and advanced solutions are just some of the essential ingredients in SIM Maranello’s products.
Starting with the basic solution, SIM can create a custom driving simulator tailored to the specific needs of its audience.
With extensive experience in the automotive sector and competitive sports, SIM Maranello’s technicians are capable of creating unique products.
SIM Racing Skill Trainer is the most advanced solution, offering the highest level of driving simulation for eSports and Sim Racing enthusiasts and professionals.
Thanks to highly performant and realistic devices, which can also be used for corporate or private events and training sessions, SIM delivers an engaging and unforgettable driving experience.
Synesthesia was chosen to achieve goals related to brand positioning, lead generation, and organic traffic and user results through SIM’s social channels.
The solution
To achieve the brand’s objectives, Synesthesia handled:
Results
The project carried out by Synesthesia for SIM Maranello achieved significant results during the period of July 2021 to September 2022. Specifically:
- 327.666 impressions complessive tra Instagram e LinkedIn;
- 6,203 total interactions across Instagram and LinkedIn.
- An average LinkedIn engagement rate of 9.5%.
- Increased commercial inquiries from new markets and significant lead collection, including via Instagram.
To develop your project
How it all started
Founded in Verona in 1979, Stone Italiana is a leading company in the production of reconstituted quartz and marble. Thanks to its technologically advanced systems, it has improved performance, creating surfaces capable of meeting the needs of modern architecture. Today, Stone Italiana slabs in reconstituted quartz cover floors, kitchen tops, bathroom tops, stairs and furnishing accessories.
We were chosen to reposition the brand among the market leaders in the slab sector, reaffirming the company’s green and sustainable commitment.
The solution
To achieve the brand’s goals, Synesthesia developed Digital Marketing strategies with targeted activities.
- Rebranding activities (logo restyling, BTL, catalogs, and merchandising)
- Overhaul of the company website, also incorporating AI tools
- Optimization of the company’s main communication tools (including Social Media Optimization)
- Creation of Editorial Plans for social media channels
- Implementation of solutions devised by AccessiWay, fully automated and powered by artificial intelligence, to make the website completely accessible to people with disabilities
Results
Thanks to the application of advanced SEO techniques (AI for SEO) and the marketing and communication strategies adopted, significant achievements were made in organic search. The press office, media relations, and social media management (organic only) activities delivered the expected results. In fact, over the course of 5 months, on Facebook we achieved the following results:
- 209.133 views +821,7%
- 8.177 interactions + 1.875,1%
- 114% increase in engagement rate
On Instagram, we recorded:
- 58.174 views +151%
- 1.533 interactions + 80%
Watch interview with Silvia Dalla Valle (Marketing and Sales Director of Stone Italiana S.p.A) – October 2022 [ post on SynBlog].
To develop your project
How it all started
Immaginazione e Lavoro is a training agency operating nationwide. It offers orientation, training and recruitment courses in cooperation with companies and institutions. The vocational education and training courses (Iefp) are completely free of charge. At the end of the course there is a regional examination leading to a professional qualification or diploma.
Synesthesia supports the training agency in order to achieve their brand and marketing goals:
- brand awareness (diffusion and promotion of brand values across new geographical areas)
- lead generation and conversions (new enrollments)
The solution
The activities carried out focused on optimizing and monitoring the main digital communication channels of Immaginazione e Lavoro: from SEO optimization of website content to the implementation of 301 redirects. Regarding monitoring, the user experience of the site was analyzed (with Google Analytics) to identify areas for improvement.
Content from the client was adapted and disseminated (depending on geographic areas of interest), and editorial plans were created for social media channels (Instagram, LinkedIn, and Facebook) aligned with the brand’s strategy and values.
Synesthesia also took care of internal staff training through on-the-job training to make the client autonomous in managing social media channels. Finally, we managed Google Ads campaigns to promote Open Days and training courses.
Results (After 6 Months)
- 76.83% increase in traffic from social media
- Nearly 6,000 users per quarter directed to Open Day pages
- Reached the top three positions on Google for 15 relevant and topic-specific keywords
- Over 26,000 visitors to the website in 3 months
- 14% increase in organic traffic
- Organic growth of 72% for the number of followers on Instagram and 10% on Facebook
To develop your project
How it all started
EnerMia is the innovative start-up active in the field of electric mobility that was created to offer services and charging systems for electric vehicles.
Moving electrically means moving towards the future, towards technologies that will make everyday life easier, cheaper and cleaner.
The company has set important growth goals:
- to take care of brand positioning (EnerMia, wich began as a startup, found itself competing with giants such as “Enel X” in the sector)
- to implement knowledge of the benefits of the electric car
- to inform the interested public about the services offered
The solution
A dedicated team from Synesthesia worked on:
- Press office activities, particularly writing and distributing press releases to the media.
- Communication strategies and sponsorship campaigns.
- Managing two company social media channels (Facebook and LinkedIn) in Italian.
- Product fact sheets.
- News and interviews.
- Writing content for periodic newsletters.
- Creating content for the website.
Results
Thanks to the adopted marketing and communication strategies, excellent results were achieved in organic search, reaching important milestones in lead generation.
- 41,112 views on the Facebook page from September 2020 to September 2021, a +38% increase compared to the period from August 2019 to August 2020.
- 15,759 views on the LinkedIn page from September 2020 to September 2021
- +31% increase compared to the period from August 2019 to August 2020.