The solution

Synesthesia has managed TEDx Mirandola’s press office activities since 2023, a partnership that will continue in 2024 to help the organisation share ‘ideas worth spreading’ with the local community.

Our work has involved working closely with the team to draw up the content plan for communication with the press and identifying key topics for pre- and post-event coverage. We also ensured an active and constant dialogue with local newspapers and generalist news platforms. Synesthesia supported the organiser in keeping the website content up-to-date and developing visual content for the graphic materials.

Website and graphic design (online and offline):

Results

• Increased brand awareness of the event, including in neighbouring regions.
• Improved relations with local government, institutions and the community.
• Media coverage in the main local media, including dedicated interviews.
• Centralised brand image coordination.

The solution

Through a balanced and well-structured content strategy, we defined which content to create and publish on various communication channels (LinkedIn and Instagram) to achieve the desired marketing objectives.

Our approach allowed the brand to differentiate itself and become recognizable compared to competitors in a creative and strategic way: thanks to the work and vision of our graphic design teams, we focused on the perception and recognizability of the logo through a significant restyling aimed at simplifying the color palettes.

This new graphic development also led to the creation of Assicuratrice Milanese’s new website, built on WordPress, customized, and optimized for SEO.

Finally, our press office provided the necessary tools to explore new editorial opportunities aligned with the business and objectives of the company

Results

Important results were achieved on the company’s social media channels. A net increase of 5.4% in LinkedIn followers was recorded, with 59,733 views over a span of 7 months.

Regarding press coverage, significant appearances were made in leading industry publications and national newspapers, such as Milano Finanza and AssiNews.

The solution

Since 2021, Synesthesia has managed the Press Office and PR activities for Laminam, coordinating the company’s features in both B2B and B2C industry publications across Europe.

Synesthesia also supported the company in its monthly communication activities, providing consultancy on selected topics for the PED, creating creative articles for the company magazine, and writing SEO-friendly content for the website.

Finally, Synesthesia organized and managed the company event “LAMINAM EVOLUZIONE SOSTENIBILE” on November 5, 2021, for the inauguration of a new production line at the Borgotaro facility, achieving significant results.

Results

The “LAMINAM EVOLUZIONE SOSTENIBILE” event, which was 100% sustainable and featured a strong digital component, saw the participation of all Laminam stakeholders, institutions, and key figures from the sector.

Event’s organization involved:

• Managing and coordinating numerous suppliers and all personnel involved
• Directing and managing on-site content
• Defining the event schedule and organizing the Factory tour program for 200 people in under two hours
• Assisting with all phases of event setup
• Coordinating all graphic activities, design, and event visuals and concept, including the creation of all graphic materials
• Managing invitations, newsletters, collecting RSVPs, and addressing the needs of each guest
• Press office activities before, during, and after the event (press releases, schedule, press review, on-site interview management, sending and managing journalists).

The event generated significant results, greatly boosting the company’s visibility in national media and within the sector.

How it all started

Yale is the brand of the American multinational Hyster-Yale Materials Handling, Inc., a leader in the forklift sector. With more than a century of experience, the company creates cutting-edge technological solutions to allow its customers to increase productivity while reducing labor costs.

The project was created, by Synesthesia for Yale, to achieve certain objectives:

• increase brand awareness
• ensure the maximum spread of the company’s technical and product information
• encourage the activation of collaborations with local dealers for the commercial areas of Italy, Spain, France and Portugal
• collect different case histories concerning the company and promote their diffusion

The solution

Since November 2020, Synesthesia has been managing the press office activities, public relations, and event organization for the commercial regions of Italy, Spain, France, and Portugal.

The solutions designed to meet Yale’s specific needs include:

• Incoming media management for product launch events and/or plant visits
• Dealer meetings
• Interviews
• Case study storytelling
• Press conferences
• Developing editorial content for industry magazines
• Workshops

Synesthesia also adapts and disseminates content from the parent company (depending on the target market), creating a tailored editorial plan.

Results

The implementation of the project developed by Synesthesia for Yale achieved significant results:

• Greater brand recognition for Yale
• A significant increase in the media contact database (140 highly targeted contacts)
• Collaborative relationships with local dealers and media
• Creation of local content and case studies (Italy, France, Spain, and Portugal)
• Press review activities (over 100 clippings and press coverage)

The solution

To achieve the brand’s goals, Synesthesia developed Digital Marketing strategies with targeted activities.

• Rebranding activities (logo restyling, BTL, catalogs, and merchandising)
• Overhaul of the company website, also incorporating AI tools
• Optimization of the company’s main communication tools (including Social Media Optimization)
• Creation of Editorial Plans for social media channels
• Implementation of solutions devised by AccessiWay, fully automated and powered by artificial intelligence, to make the website completely accessible to people with disabilities

Results

Thanks to the application of advanced SEO techniques (AI for SEO) and the marketing and communication strategies adopted, significant achievements were made in organic search. The press office, media relations, and social media management (organic only) activities delivered the expected results. In fact, over the course of 5 months, on Facebook we achieved the following results:

• 209.133 views +821,7%
• 8.177 interactions  + 1.875,1%
• 114% increase in engagement rate

On Instagram, we recorded:

• 58.174  views +151%
• 1.533 interactions  + 80%

Watch interview with Silvia Dalla Valle (Marketing and Sales Director of Stone Italiana S.p.A) – October 2022 [ post on SynBlog].

The solution

Since 2020, Synesthesia has been managing three of the company’s social media channels (Facebook, Instagram, and LinkedIn) in English, along with press office activities and events

The communication strategy primarily targets resellers, influencers, and the B2B market.

Synesthesia also developed and organized events both at the company headquarters and at the BolognaFiere exhibition center, coinciding with Cersaie, the leading event in the ceramics industry.

Results

The press office, media relations, and social media management (organic only) led to significant results, quickly positioning the brand among the sector’s trendsetters.

• 1,017,478 total Instagram post views from September 2020 to September 2021 (a 30% increase)
• 15,840 followers (a 28% increase)
• 3,340 LinkedIn followers (a 50% increase)
• 185,636 total views (+41%)

To continue growing the brand, the following activities are planned:

• Advertising campaigns and Google Ads (AdWords)
• Support for the digitalization of business processes

The solution

To achieve the client’s objectives, the following activities were designed and developed:

• Press office and media relations
• Communication strategies
• Identification of Below The Line (BTL) materials and strategic construction
• Management of two corporate social media channels (Facebook and LinkedIn) and advertising campaigns
• Writing texts for periodic newsletters and website news
• Organic and sponsored communication
• Communication consultancy with the marketing, sales, and management teams
• Website development
• Implementation of management software for lead management

Results

The work resulted in significant achievements in terms of external relations and brand positioning as a leader in the sector and relevant geographical area.

• 1,430 followers on LinkedIn, with an organic increase of 67% from September 2020 to September 2021
• 42,122 organic views (+81%)
• 2,228 total organic interactions (+74%)

The solution

A dedicated team from Synesthesia worked on:

• Press office activities, particularly writing and distributing press releases to the media.
• Communication strategies and sponsorship campaigns.
• Managing two company social media channels (Facebook and LinkedIn) in Italian.
• Product fact sheets.
• News and interviews.
• Writing content for periodic newsletters.
• Creating content for the website.

Results

Thanks to the adopted marketing and communication strategies, excellent results were achieved in organic search, reaching important milestones in lead generation.

• 41,112 views on the Facebook page from September 2020 to September 2021, a +38% increase compared to the period from August 2019 to August 2020.
• 15,759 views on the LinkedIn page from September 2020 to September 2021
• +31% increase compared to the period from August 2019 to August 2020.