To develop your project
How it all started
Immaginazione e Lavoro is a training agency operating nationwide. It offers orientation, training and recruitment courses in cooperation with companies and institutions. The vocational education and training courses (Iefp) are completely free of charge. At the end of the course there is a regional examination leading to a professional qualification or diploma.
Synesthesia supports the training agency in order to achieve their brand and marketing goals:
- brand awareness (diffusion and promotion of brand values across new geographical areas)
- lead generation and conversions (new enrollments)
The solution
The activities carried out focused on optimizing and monitoring the main digital communication channels of Immaginazione e Lavoro: from SEO optimization of website content to the implementation of 301 redirects. Regarding monitoring, the user experience of the site was analyzed (with Google Analytics) to identify areas for improvement.
Content from the client was adapted and disseminated (depending on geographic areas of interest), and editorial plans were created for social media channels (Instagram, LinkedIn, and Facebook) aligned with the brand’s strategy and values.
Synesthesia also took care of internal staff training through on-the-job training to make the client autonomous in managing social media channels. Finally, we managed Google Ads campaigns to promote Open Days and training courses.
Results (After 6 Months)
- 76.83% increase in traffic from social media
- Nearly 6,000 users per quarter directed to Open Day pages
- Reached the top three positions on Google for 15 relevant and topic-specific keywords
- Over 26,000 visitors to the website in 3 months
- 14% increase in organic traffic
- Organic growth of 72% for the number of followers on Instagram and 10% on Facebook
To develop your project
How it all started
For over 50 years Ceramica Fondovalle S.p.A. has produced high quality porcelain tiles and slabs. Research, technological innovation, environmental and territorial protection are the company’s guidelines to guarantee the excellence of the entire production chain entirely realized in Italy.
Synesthesia has been chosen to support Ceramica Fondovalle in the activities of:
- brand awareness
- positioning
- product promotion
- generation of qualified contacts
The solution
Since 2020, Synesthesia has been managing three of the company’s social media channels (Facebook, Instagram, and LinkedIn) in English, along with press office activities and events
The communication strategy primarily targets resellers, influencers, and the B2B market.
Synesthesia also developed and organized events both at the company headquarters and at the BolognaFiere exhibition center, coinciding with Cersaie, the leading event in the ceramics industry.
Results
The press office, media relations, and social media management (organic only) led to significant results, quickly positioning the brand among the sector’s trendsetters.
- 1,017,478 total Instagram post views from September 2020 to September 2021 (a 30% increase)
- 15,840 followers (a 28% increase)
- 3,340 LinkedIn followers (a 50% increase)
- 185,636 total views (+41%)
To continue growing the brand, the following activities are planned:
- Advertising campaigns and Google Ads (AdWords)
- Support for the digitalization of business processes
Per realizzare il tuo progetto
How it all started
For 70 years, the supervisory body La Patria has guaranteed the safety of its customers through the use of cutting-edge solutions and services. A growing company with roots in the territory (Emilia Romagna, Lombardy and Piedmont). Its wide-ranging offer includes services dedicated to personal protection and surveillance of private places, public bodies and companies.
The aptitude for technological innovation (in-house tech development, architecture and software development) is one of the company’s core values.
We were chosen to support the company in brand positioning activities in areas of interest; communication of the company’s services and products and promotion.
The solution
To achieve the client’s objectives, the following activities were designed and developed:
- Press office and media relations
- Communication strategies
- Identification of Below The Line (BTL) materials and strategic construction
- Management of two corporate social media channels (Facebook and LinkedIn) and advertising campaigns
- Writing texts for periodic newsletters and website news
- Organic and sponsored communication
- Communication consultancy with the marketing, sales, and management teams
- Website development
- Implementation of management software for lead management
Results
The work resulted in significant achievements in terms of external relations and brand positioning as a leader in the sector and relevant geographical area.
- 1,430 followers on LinkedIn, with an organic increase of 67% from September 2020 to September 2021
- 42,122 organic views (+81%)
- 2,228 total organic interactions (+74%)
To organize your event
How it all started
In 2021, pandemic-related restrictions pushed IAAD in Turin to carry out its academic orientation activities entirely online. For years, IAAD Infoday has been a unique opportunity for discussion, participation, and sharing knowledge for future aspiring designers and communication experts.
The Synesthesia Events team was involved in creating a new format capable of adapting to the circumstances and effectively presenting the academic offerings to prospective students, garnering great participation and enthusiasm.
The solution
Thanks to the technological solution provided by Synesthesia Events, it was possible to remotely offer participants the chance to connect with IAAD’s “made in design,” view the best projects by former students developed in collaboration with companies, and much more.
Creating such an important event required perfect organization and planning of resources, content, and tools. The event’s direction was managed entirely remotely in close collaboration with the client.
Results
A two-hour live stream on IAAD’s YouTube channel, with 8 speakers and 10 presentations, facilitated the participation of over 250 users. Attendees were also able to schedule individual in-depth meetings with the academic orientation office representatives.
All objectives set by IAAD were successfully achieved: the Institute’s identity, values, and academic offerings were effectively communicated, sparking curiosity among the online audience. The orientation day also included detailed explanations about study plans, enrollment requirements, internships, and career opportunities.
The format adopted by the Synesthesia Events Team for IAAD Infoday 2021 is undoubtedly the most effective solution for any institution, school, or educational hub aiming to present its offerings to a broader audience.
To organize your event
How it all started
In December 2020, the biggest ‘solidarity and digital bingo game’ ever organised was streamed live. The initiative, which was joined by more than 200 participants, arose from the desire to realise an event that was able to:
- Unite Italians living abroad who could not reunite with their loved ones during the holidays.
- Raise funds to support the “SpesaSospesa” solidarity initiative, a project by Comitato Lab00 Onlus, which provides food assistance to families in need. Each winning participant could choose where in Italy their donation would be directed.
The solution
MammaPack and Garofalo, with the technical support of the Synesthesia Events team, organized the largest virtual bingo game ever held for Italians abroad. Thanks to a partnership with SpesaSospesa.org, a project conceived and promoted by Comitato Lab00 Onlus, the entire prize pool was donated to charity. It was a major initiative that was fully digital and solidarity-based, managed entirely remotely.
The MammaPack and Garofalo bingo for SpesaSospesa took place entirely virtually, through a live stream shared on the social media channels of the organizing companies. With the support of Synesthesia Events, the event’s remote production utilized five cameras and high-quality mobile devices (without requiring a professional crew).
Each participant received their bingo card and the link to join the videoconference via email. Additionally, participants were given the opportunity to join the live broadcast. The game was run using dedicated software for managing the bingo process, prizes, and winners.
The event was hosted by actors Serena Rossi and Davide Devenuto. Additional contributors during the bingo included Flavio Nappi and Romolo Ganzerli, co-founders of MammaPack; Marilena Esposito, Digital Marketing Manager at Garofalo; and Emidio Mansi, Commercial Director for Italy and Global Marketing Director at Garofalo.
Results
The “solidarity and digital bingo” organized by MammaPack for SpesaSospesa was an innovative, engaging, and highly relevant idea, allowing participants to “come together” despite the distances and restrictions imposed by the pandemic. It provided an opportunity to spend time in good company, have fun, and simultaneously support a significant solidarity initiative.
The technical solution adopted enabled the event to achieve the remarkable milestone of one million participants connected via live streaming across six Facebook pages, with the option to interact live through audio and video.
To develop your project
How it all started
Allergipedia is an information platform dedicated to the world of allergies, intolerances and autoimmune diseases.
The brand turned to Synesthesia with the intention of creating a cutting-edge information channel through which it could speak to the public in a simple and direct way to raise awareness about allergies and intolerances and guide them through the diagnostic process.
The solution
Initially, we conducted an analysis and study to define the identity of the entire editorial project. During this phase, we established the brand name and logo, and created a blog and a corporate Facebook profile aligned with the client’s values and objectives.
In the second phase, we enhanced communication by utilizing new channels such as digital videos, print media, native advertising, and television.
Results
- Over 450,000 visitors on the blog within 2 years
- Top three positions on Google for 42 relevant and topic-related keywords
- Over 30,000 fans and 2% engagement on the Facebook page
- €0.09 cost per click (CPC) for campaigns
- More than 500,000 copies distributed nationwide through periodicals and print magazines