The solution

To ensure an optimal user experience and improve the website’s visibility, the team developed three UX/UI proposals, selecting the most effective solution in terms of navigability and graphic consistency. At the same time, an in-depth SEO analysis was conducted in the four target languages, aimed at creating search engine-optimized pages. The reorganization of the website structure included defining a new SiteMap with the implementation of 301 redirects, creating detailed product sheets enriched with video content, and improving the Media section, which now intuitively gathers blogs, news, and updates on industry trade shows.

Additionally, an advanced search module was introduced to facilitate product navigation, along with a contact form to optimize lead generation.

A thorough analysis helped identify the most strategic placements for forms and call-to-actions, significantly enhancing TIRELLI’s contact collection effectiveness.

Results

Although the first official SEO report is scheduled for mid-2025, initial data already indicates a significant improvement in the site’s indexing. The new approach has made the platform more accessible and high-performing, strengthening TIRELLI’s online presence in international markets and facilitating the customer acquisition process.

In fact, the website already ranks among the top 10 results on Google’s SERP for several key target keywords just four months after going live.

The solution

The editorial plan focused on creating social content designed to show how small, everyday choices can significantly impact the environment, while highlighting Robin Wood’s innovative solutions and efforts in forest management and area enhancement. Synesthesia complemented organic social media management with tailored advertising campaigns to increase followers and boost brand visibility.

Additionally, a comprehensive SEO strategy was developed alongside the social media strategy. Starting with a keyword analysis, Synesthesia optimised the site’s structure and content to improve online visibility. The SEO plan also included writing optimised articles for the company blog, with a monthly editorial calendar based on target audience research and interests.

Results

There’s no need to highlight the quality of the service or the expertise of the staff—those are undeniable. However, what I didn’t expect from a digital services company was such a human and close connection. The Synesthesia team impressed me with their ability to embrace every piece of feedback positively, support us during challenges, and, most importantly, genuinely and fully believe in the project with us. Their involvement went far beyond a professional relationship.

Lucio Vaira Founder and CEO of Robin Wood

Synesthesia team has proven to be highly competent in guiding us through a strategic journey that integrated marketing and communication, helping us lay solid foundations and build an effective structure for medium- and long-term project management. The omnichannel communication strategy and design emerged from a close collaboration between Robin Wood and Synesthesia. The project’s creative direction, handled internally by our team, seamlessly merged with their operational and digital expertise, allowing us to align our vision, goals, positioning, and brand identity in a coherent and original way. What truly set them apart was their human-centred and tailored approach. Despite being a large agency with high-profile clients, Synesthesia succeeded in establishing an authentic, collaborative, and high-quality relationship, addressing our every need with enthusiasm, flexibility, and careful personalisation. This approach proved essential for the launch of a new brand like Robin Wood. Thanks to a well-structured and shared collaboration, we successfully developed a strong, innovative brand with distinctive and appealing communication. Their unique combination of skills and methodologies allowed us to overcome the challenges of a complex and constantly evolving sector—often difficult for non-experts to represent and understand—consolidating our positioning and creating a strong and recognisable identity.

Richard Rizzo (Marketing & Communication Manager of Robin Wood)

The solution

Synesthesia has managed TEDx Mirandola’s press office activities since 2023, a partnership that will continue in 2024 to help the organisation share ‘ideas worth spreading’ with the local community.

Our work has involved working closely with the team to draw up the content plan for communication with the press and identifying key topics for pre- and post-event coverage. We also ensured an active and constant dialogue with local newspapers and generalist news platforms. Synesthesia supported the organiser in keeping the website content up-to-date and developing visual content for the graphic materials.

Website and graphic design (online and offline):

Results

• Increased brand awareness of the event, including in neighbouring regions.
• Improved relations with local government, institutions and the community.
• Media coverage in the main local media, including dedicated interviews.
• Centralised brand image coordination.

The solution

Following a detailed analysis encompassing objectives, competitive landscape, target audience, and other relevant factors, a series of meetings were organized and conducted. During these meetings, various representatives of the firm and key figures in its daily operations were interviewed. Based on these insights, a comprehensive communication strategy was developed and implemented through an editorial plan for the firm’s LinkedIn page.

The content strategy incorporated a significant video production effort featuring the team at Leading Law. From cover visuals to opening and closing video titles, all content adheres to a coordinated design specifically created to establish a consistent visual identity for the firm’s brand and to communicate effectively and recognizably with its target audience.

The “LEADING TEAM” series aims to transparently showcase the insights and expertise of the firm’s professionals. The narrative is further enriched by the symbolic passing of a ball of yarn (“Follow the lead”). This narrative device serves to convey the sense of unity within the team and the comprehensiveness of the services offered. The three questions featured in the format further enhance the firm’s expertise by connecting with current and potential clients through a more direct and informal approach.

Results

Leading Law is a multifaceted entity operating within a highly competitive business environment with complex communication and branding needs. Synesthesia effectively guided us in analyzing and identifying our needs, demonstrating an exceptional understanding of the unique dynamics of our sector. The availability, creativity, and intuition demonstrated by the team enabled the development of our editorial and brand positioning strategy, resulting in tangible and immediate outcomes. These include an increased engagement rate, enhanced brand unity and recognizability, and improved effectiveness in social recruiting.
(Avv. Francesca Cassone – Partner of Leading Law)

The solution

Since 2020, Synesthesia has supported the brand with SEO activities, including:

• Regular updates of SEO analysis and activities according to business strategies;
• Creation of new pages or sections for the e-commerce platform;
• SEO optimisation of product and recipe pages;
• Regular and detailed reporting on the results of SEO activities, as well as analysis of site navigation and e-commerce.

In addition, Synesthesia’s Technologies team supports Riso Gallo in maintaining and updating the website and e-commerce platform.

Results

• Top 3 positions on Google for over 250 relevant and thematic keywords;
• Over 10,500 keywords indexed in Google results;
• +13% increase in organic traffic in the last 6 months (May-October 2023);
• Over 5.5 million impressions in Google organic results in the last 12 months.

The solution

To achieve the desired objectives, Synesthesia’s marketing team undertook the following activities:

• Analysis and strategic consulting;
• Press office and content strategy (press review);
• Development of the new website in Italian and English;
• Analysis and SEO optimisation in English;
• Creation and management of the new dedicated Instagram profile;
• Management of social media campaigns and Google Ads;
• Design of offline graphics: catalogues, flyers, displays, postcards, stickers, exhibition stands, set-ups;
• Production of launch videos, promotional materials, cleaning tutorials, video interviews with stakeholders, ASMR videos;
• Organisation of the launch event for the new material.

Results

The communication project for the launch of Cosmolite® produced significant results over the period 2022-2023, including:

• +24% increase in website visits;
• More than 15 press clippings dedicated to Cosmolite in industry publications;
• Participation in the most important trade fairs in the sector (Fuorisalone, SICAM, Marmomac);
• +10% increase in video views on YouTube;
• Over 300,000 impressions on Google Ads with a CTR of 50%;
• 8.7% engagement rate on Instagram.

The solution

After identifying the areas of interest within the factory in collaboration with the client, video footage was captured. The video content was then edited, complete with English subtitles, an Italian voice-over, and integrated into Pasta Garofalo’s digital platform, developed by Synesthesia.

The itinerary is fully navigable: starting from an initial map of the factory, users can explore all the sections step by step.

Results

“From today, it is possible to virtually visit our historic Lucio Garofalo Pasta Factory. You can discover every area of our production facility, step by step, witnessing each stage in the creation of our pasta formats. […] We show you the places where our pasta is born in 360°, thanks to an experience enriched over time and the passion of a team that brings the Gragnano tradition to life every day. This was made possible thanks to the collaboration with Synesthesia, which fully captured the places closest to our hearts”.

[Pasta Garofalo, LinkedIn, 30 September 2023]

The solution

The digital marketing solution developed by Synesthesia for Mondo’s sports & flooring division focused on creating a social communication strategy applied across MONDO’s Facebook, Instagram, and LinkedIn profiles.

Key activities included the creation of monthly editorial plans and paid advertising campaigns (ADV) aimed at informing and engaging the two identified target groups: sports enthusiasts and professionals from various sectors (such as architecture, engineering, and public administration).

Results

Thanks to the work of our team, we developed tailored social communication strategies and editorial plans to meet the client’s specific needs.
The project created for Mondo quickly delivered significant results, helping the company achieve notable milestones in both brand recognition and market presence.

Social Commerce

In a world where social media is the main venue for digital interaction, Social Commerce has become an essential channel of engagement. The objective is to give users a more interactive experience and make the purchasing process easier and more immediate.

Social Commerce drives users to purchase in an environment that is ‘familiar’ to them. This is why it is essential to devise the right social strategy in terms of both brand recognition and loyalty.

Social Commerce also has the added advantage of leveraging word of mouth, suggestions and shares from active consumers on platforms and communities.

We use the most well-known B2B and B2C platforms used by your target audience (Facebook, Instagram, LinkedIn, etc.).

The solution

Through a balanced and well-structured content strategy, we defined which content to create and publish on various communication channels (LinkedIn and Instagram) to achieve the desired marketing objectives.

Our approach allowed the brand to differentiate itself and become recognizable compared to competitors in a creative and strategic way: thanks to the work and vision of our graphic design teams, we focused on the perception and recognizability of the logo through a significant restyling aimed at simplifying the color palettes.

This new graphic development also led to the creation of Assicuratrice Milanese’s new website, built on WordPress, customized, and optimized for SEO.

Finally, our press office provided the necessary tools to explore new editorial opportunities aligned with the business and objectives of the company

Results

Important results were achieved on the company’s social media channels. A net increase of 5.4% in LinkedIn followers was recorded, with 59,733 views over a span of 7 months.

Regarding press coverage, significant appearances were made in leading industry publications and national newspapers, such as Milano Finanza and AssiNews.