The solution

Since 2021, Synesthesia has managed the Press Office and PR activities for Laminam, coordinating the company’s features in both B2B and B2C industry publications across Europe.

Synesthesia also supported the company in its monthly communication activities, providing consultancy on selected topics for the PED, creating creative articles for the company magazine, and writing SEO-friendly content for the website.

Finally, Synesthesia organized and managed the company event “LAMINAM EVOLUZIONE SOSTENIBILE” on November 5, 2021, for the inauguration of a new production line at the Borgotaro facility, achieving significant results.

Results

The “LAMINAM EVOLUZIONE SOSTENIBILE” event, which was 100% sustainable and featured a strong digital component, saw the participation of all Laminam stakeholders, institutions, and key figures from the sector.

Event’s organization involved:

• Managing and coordinating numerous suppliers and all personnel involved
• Directing and managing on-site content
• Defining the event schedule and organizing the Factory tour program for 200 people in under two hours
• Assisting with all phases of event setup
• Coordinating all graphic activities, design, and event visuals and concept, including the creation of all graphic materials
• Managing invitations, newsletters, collecting RSVPs, and addressing the needs of each guest
• Press office activities before, during, and after the event (press releases, schedule, press review, on-site interview management, sending and managing journalists).

The event generated significant results, greatly boosting the company’s visibility in national media and within the sector.

The solution

Thanks to the technological solution provided by Synesthesia Events, it was possible to remotely offer participants the chance to connect with IAAD’s “made in design,” view the best projects by former students developed in collaboration with companies, and much more.

Creating such an important event required perfect organization and planning of resources, content, and tools. The event’s direction was managed entirely remotely in close collaboration with the client.

Results

A two-hour live stream on IAAD’s YouTube channel, with 8 speakers and 10 presentations, facilitated the participation of over 250 users. Attendees were also able to schedule individual in-depth meetings with the academic orientation office representatives.

All objectives set by IAAD were successfully achieved: the Institute’s identity, values, and academic offerings were effectively communicated, sparking curiosity among the online audience. The orientation day also included detailed explanations about study plans, enrollment requirements, internships, and career opportunities.
The format adopted by the Synesthesia Events Team for IAAD Infoday 2021 is undoubtedly the most effective solution for any institution, school, or educational hub aiming to present its offerings to a broader audience.

The solution

MammaPack and Garofalo, with the technical support of the Synesthesia Events team, organized the largest virtual bingo game ever held for Italians abroad. Thanks to a partnership with SpesaSospesa.org, a project conceived and promoted by Comitato Lab00 Onlus, the entire prize pool was donated to charity. It was a major initiative that was fully digital and solidarity-based, managed entirely remotely.

The MammaPack and Garofalo bingo for SpesaSospesa took place entirely virtually, through a live stream shared on the social media channels of the organizing companies. With the support of Synesthesia Events, the event’s remote production utilized five cameras and high-quality mobile devices (without requiring a professional crew).

Each participant received their bingo card and the link to join the videoconference via email. Additionally, participants were given the opportunity to join the live broadcast. The game was run using dedicated software for managing the bingo process, prizes, and winners.
The event was hosted by actors Serena Rossi and Davide Devenuto. Additional contributors during the bingo included Flavio Nappi and Romolo Ganzerli, co-founders of MammaPack; Marilena Esposito, Digital Marketing Manager at Garofalo; and Emidio Mansi, Commercial Director for Italy and Global Marketing Director at Garofalo.

Results

The “solidarity and digital bingo” organized by MammaPack for SpesaSospesa was an innovative, engaging, and highly relevant idea, allowing participants to “come together” despite the distances and restrictions imposed by the pandemic. It provided an opportunity to spend time in good company, have fun, and simultaneously support a significant solidarity initiative.

The technical solution adopted enabled the event to achieve the remarkable milestone of one million participants connected via live streaming across six Facebook pages, with the option to interact live through audio and video.

The solution

The “Gino Speed Show” did not stop but instead enhanced its content with technical and remote direction services provided by Synesthesia. This support included onsite assistance for setup, testing, mobile device positioning, and remote live direction. These efforts significantly expanded the audience, allowing viewers to experience every thrilling moment of the event live—from test laps on the track to fun “behind-the-scenes” moments—remotely, anywhere, and anytime by simply connecting to Gino Spa’s Facebook channel.

Results

The event featured over four hours of live streaming on Gino Spa’s Facebook page, reaching more than 200,000 people, generating 30,000 views, and achieving a high level of interactions. These impressive numbers made the event accessible to a broad audience, allowing them to relive the excitement remotely, anywhere, and anytime by simply connecting to Gino Spa’s Facebook channel.

The solution

The production spanned 14 days between Azerbaijan and Italy, featuring a live control room in Milan and a set in Baku. Event included constant coordination, remote setups, augmented reality scenography, a dedicated website with an interactive writing room, 1 hour of live streaming, simultaneous translation in three languages from three different countries, live interviews from various Italian cities, several minutes of live performances from Baku, and exceptional professionalism and passion from the teams involved.

The event, hosted by journalist Husniye Maharramova, featured Italian Ambassador to Baku Augusto Massari and Azerbaijani First Lady and Vice President Mehriban Aliyeva. Testimonies were shared by Amedeo Capetti (infectious disease expert and consultant to the World Health Organization, WHO), Carlo Cracco (Michelin-starred chef), Brunello Cucinelli (President and Creative Director of the namesake company, considered a symbol of Made in Italy worldwide), Massimo Temporelli (President and Co-founder of FabLab, known globally for creating 3D-printed valves for respirators using Decathlon masks), and Anar Alakbarov (Azerbaijani Presidential Advisor).

Results

This digital event allowed the Italian Embassy in Azerbaijan to celebrate an institutional occasion while broadening its audience, fostering opportunities for pre- and post-event discussions, and delivering an authentic, emotional, and realistic digital experience that engaged audiences beyond the screen.