La soluzione adottata

L’iniziativa di lancio ha coinvolto a 360 gradi l’intero sistema progettuale: dall’ideazione creativa allo sviluppo dell’identità visiva e dei materiali grafici, dalla progettazione degli spazi e del look & feel al coordinamento operativo della segreteria, fino alla realizzazione dei video e al servizio di hospitality.
Il programma ha incluso anche un momento spettacolare dedicato alla presentazione della nuova Audi Q3, con la presenza di esponenti istituzionali e del Presidente di Audi Italia.

Di concerto con i partner abbiamo realizzato:

• Concept dell’evento
• Allestimento e styling
• Ricerca, gestione e coordinamento dei fornitori
• Show & talent management
• Regia dell’evento
• Gadget

Risultati raggiunti dall’evento

L’evento è stato progettato come un’esperienza immersiva, modellata attraverso art direction e progetto di allestimento capaci di trasformare la concessionaria in un raffinato club contemporaneo.

Alcuni numeri dell’evento:

• 1 serata
• 200+ Ospiti tra cui stakeholder, istituzioni e giornalisti
• 1000+ mq allestiti per l’evento
• 2 performance artistiche

La soluzione adottata

L’appuntamento si è svolto presso Piazza dei Mestieri a Milano, con la partecipazione di circa 60 ospiti selezionati, tra cui direttori marketing e rappresentanti di note aziende leader della GDO e dell’industria di marca. Il programma ha alternato momenti di approfondimento tecnico e casi d’uso concreti, con una scaletta pensata per spiegare come funziona AI4Retail e perché può fare la differenza nella gestione del punto vendita:

• Presentazione introduttiva sul prodotto
• Speech tecnico sulla piattaforma
• Applicazioni reali nel mondo retail e GDO
• Integrazione con la tecnologia AI di Luxia
• Q&A interattivo con il pubblico
• Conclusione con apericena e DJ set, per favorire networking e confronto informale

Synesthesia ha seguito l’organizzazione dell’evento Grigua in ogni fase, dalla progettazione iniziale fino alla regia del giorno stesso. Tutto è stato pianificato con cura, a partire da un calendario dettagliato delle attività e una gestione attenta del budget, per garantire efficienza e qualità senza sprechi.  Il nostro team si è occupato del coordinamento dei fornitori – dalla location al catering, fino al supporto tecnico – lavorando in modo integrato per far funzionare ogni ingranaggio.

Durante l’evento, la nostra regia on site ha gestito tempi e interventi in modo fluido, offrendo a Grigua e ai suoi ospiti un’esperienza senza intoppi. Particolare attenzione è stata dedicata alla gestione degli inviti e degli ospiti, con un lavoro mirato che ha permesso di coinvolgere interlocutori in linea con gli obiettivi dell’azienda. Per rafforzare l’identità visiva dell’evento, è stata ideata una grafica coordinata, applicata a badge, menù, segnaletica e materiali stampati. Lo stesso stile ha guidato l’allestimento scenografico, con totem e backdrop progettati su misura. Infine, abbiamo seguito la produzione e la post-produzione di contenuti foto e video, per raccontare l’evento anche dopo, valorizzando ogni momento.

Un lavoro completo, dove creatività e organizzazione si sono incontrate per dare vita a un’esperienza autentica, coerente e memorabile. 

Risultati raggiunti dall’evento

Vogliamo ringraziare il team di Synesthesia per l’organizzazione impeccabile dell’evento di presentazione di AI4RETAIL. Ogni dettaglio è stato curato con grande professionalità: dalla gestione degli inviti mirati al coordinamento in loco, fino alla qualità dell’allestimento e dei materiali grafici. Il risultato è stato un evento elegante, dinamico e perfettamente allineato al nostro posizionamento. 
L’interesse suscitato tra i partecipanti – direttori marketing e decision maker del mondo retail – ha superato le aspettative, generando contatti concreti e nuove opportunità di business. Un grande grazie a tutto il team di progetto per la passione, la precisione e il supporto strategico.

Giambattista Schiaffino, Explorer di Grigua Srl

The solution

The team’s consolidated experience in managing international events ensured careful organisation and a unique experience for participants, showcasing the traditions and hospitality of Turin and Piedmont.

Synesthesia’s services for the Napcore event included:

• Development of a corporate image Creation of the Napcore 2024 logo for immediate recognition of the event
• Organisational, logistical and set-up management – Multilingual staff for communication and day-to-day operations involving all event stakeholders (sponsors, speakers, institutions, suppliers)
  – Supervision of partners (venues, catering, graphics, production and printing)
• Ticketing services Dedicated registration page, management of registration, accreditation, ticket payments and individual invoicing
• On-site event management
• Coordination and post-production of photo and video services

At the conclusion of the event, a gala dinner was held at the prestigious Palazzina di Caccia di Stupinigi. The evening included a guided tour of the museum with a welcome harp duo in the Central Hall, an aperitif in the East Wing and a sit-down dinner in the Citroniera.

Highlights of the event:

Results

The survey conducted after the event confirmed a very high level of satisfaction, with scores close to the maximum for aspects such as format, organisation, location and overall duration. The quality of the content presented during the speeches also received unanimous praise, demonstrating how attention to detail and a meticulous approach were key to the event’s success.

The satisfaction of the guests underlines how Synesthesia succeeded in translating customer requirements into a valuable event that left a lasting impression on all participants.

Synesthesia presented itself as professional and competent during the selection phase, offering the best proposal. During the organisational activities, the team maintained the expected standards. Now, at the end of the collaboration, we can only emphasise their reliability and punctuality in meeting the various needs and requests that arose during the event. We hope to work together again in the future.

Sabrina Caiani, Project Officer of S.I.N.A. S.p.A. – ASTM Group

The solution

Launched in Italy by Synesthesia Events, the B2B event brings together industry leaders, innovators, experts, and decision-makers to share experiences, best practices, and case studies. It delves into current topics such as sustainability in online shopping, the integration of artificial intelligence and security, next-generation personalisation, and advanced data management.

The event also explored ways to improve user experience, challenges and solutions in B2B commerce, smart supply chains, behavioural psychology applied to e-commerce, and next-generation loyalty strategies. The integrated and multidisciplinary approach of the Italian Commerce Summit allowed participants to examine how these themes intersect, offering a deep and multifaceted understanding of current and future market dynamics.

Italian Commerce Summit Results

The inaugural edition attracted an audience of over 250 attendees, featuring 10 sessions with speakers from prestigious companies, including international organisations.

Hosted at the stunning Superstudio Più in Milan, the Italian Commerce Summit laid the groundwork for the future of e-commerce, addressing a senior executive audience. Guido Penasa (Digital Strategist, Transformational Leader in Wholesale, Digital, and Merchandising) moderated discussions featuring speakers from renowned companies such as Trustpilot, IKEA Canada, Glovo, Leroy Merlin, Wella Company, ZEOS (Zalando B2B), Fielmann Group AG, Qapla, Sella Personal Credit, Smart Flow, Politecnico di Torino, Instilla, Synesthesia Commerce, SWIMS, MediaWorld, De Agostini, and Pitti Immagine.

Event objectives

• Present the new company spaces
• Effectively communicate the values that define the company’s “Made in Italy” approach on an international level
• Create a unique experience for the participants

The solution adopted

• Consulting and event management, from defining the creative concept, naming, and payoff, to implementing an effective format
• Planning and logistical coordination
• Supervision and coordination of suppliers, from selecting catering and technical services to organizing setups and reception staff
• Artistic production and entertainment, with memorable moments provided by internationally renowned singer Cristina Ramos and DJ Piper, for an elegant and engaging atmosphere
• Graphic customization and video productions for the various LED wall stations at the new headquarters, to strengthen the brand during the event
• Direction and on-site assistance, ensuring careful execution and smooth management of the event nights

Results achieved

Ceramiche Keope welcomed over 750 selected guests, including national and international clients and partners, along with 150 employees in a special evening reserved exclusively for them.

This result, driven by creativity, attention to detail, and strategic planning, helped strengthen the brand’s values and reinforced relationships with its key stakeholders.

The solution

From the definition of the concept, designed to amaze and inspire, Synesthesia, in coordination with the Marketing department, imagined Refin as a large ‘Magic Box’, capable of surprising at every moment and in every corner. A ‘Magic Box’ in which human creativity and technology converge to create new, surprising and unexpected experiences, expressed through different arts and creations.

In close and constant collaboration with the client, the Synesthesia team was involved in:

• Study and definition of the creative concept and naming of the event;
• Research and curation of unique artistic performances in line with the concept;
• Direction, management and on-site support for the entertainment and food experience;
• Selection of the marquee, furniture and lighting that perfectly complement the materials and colours of the venue;
• Logistical planning and coordination of the event’s timing;
• Supervision of all graphic design, creation of visual concepts and production of video content;
• Research, management and coordination of suppliers.

Ceramiche Refin Results

Over 230 enthusiastic guests attended each evening, demonstrating a high level of professional satisfaction. A contagious word-of-mouth was evident at the Cersaie fair in the days following the events.

The solution

To achieve the desired objectives, Synesthesia’s marketing team undertook the following activities:

• Analysis and strategic consulting;
• Press office and content strategy (press review);
• Development of the new website in Italian and English;
• Analysis and SEO optimisation in English;
• Creation and management of the new dedicated Instagram profile;
• Management of social media campaigns and Google Ads;
• Design of offline graphics: catalogues, flyers, displays, postcards, stickers, exhibition stands, set-ups;
• Production of launch videos, promotional materials, cleaning tutorials, video interviews with stakeholders, ASMR videos;
• Organisation of the launch event for the new material.

Results

The communication project for the launch of Cosmolite® produced significant results over the period 2022-2023, including:

• +24% increase in website visits;
• More than 15 press clippings dedicated to Cosmolite in industry publications;
• Participation in the most important trade fairs in the sector (Fuorisalone, SICAM, Marmomac);
• +10% increase in video views on YouTube;
• Over 300,000 impressions on Google Ads with a CTR of 50%;
• 8.7% engagement rate on Instagram.

The solution

To achieve these goals, Synesthesia’s events team was involved in the following activities:

• Website development;
• Technical and logistical support throughout the event;
• Creation of the sponsor plan;
• Ticketing and check-in services.

Results

As Andrea Visconti (CEO of Buster K) and Marco Cabiati (CSO of Buster K) stated:

”We created Reelations to aggregate, represent, and experience for a few days the ecosystem of content creation—in other words, to build relationships. It was an ambitious goal, and it was fully achieved. To make this a reality, we needed reliable partners who could embrace our vision while offering their unique contribution to the event’s success. We knew Synesthesia and instinctively felt confident asking for their help.
Having already collaborated with Synesthesia for the ‘Creator Vacation,’ we knew they were the right team to involve.Working with Enrico Beraldo and his team was both enjoyable and educational. We like to think that the relationships created among us are an intangible asset as valuable as the results these relationships have produced. Judging by the feedback the initiative is receiving, it seems our intuition was spot on!”

Some Key Figures from the Event:

Entries	Creator	Million Followers	Activities	Videos
280	70	100	50	oltre 1.600

The solution

Synesthesia supported Stone Italiana in designing and organizing the White Party, creating all the graphic elements that adorned the production facility and the newly renovated showroom.

Every detail of the event reflected the new product line, with the color white, symbolizing SUPERNOVA, serving as the central theme of the celebration.

The solution

Synesthesia managed the organization of the event across all phases, involving a dedicated team for event coaching. The team handled the research, management, and oversight of suppliers (catering, hotels, restaurants, entertainment, etc.), the request and collection of quotes, coordination of on-site personnel, and the creation of the event program.

Activities organized included:

• Guided visit to the Ferrari Museum in English (for Pro Truck clients).
• Logistics and hospitality.
• Visit to the Pagani Museum and Pagani production site, in English (for Imh-Europe clients).
• Visit to the SIM Maranello showroom and race using SIM simulators.

Results

Following the five organized days, we received great enthusiasm from Carer and the participating clients. The days were highly appreciated as they were deemed fun and stimulating, particularly due to the selection of activities closely tied to the Romagna region.