To build an e-commerce website
How it all started
The National Automobile Museum is where the past and future of the automotive world come to life.
With over 200 vehicles from 80 different brands, the Museum narrates the evolution of the car, from the first steam-powered models to design icons and sports competition legends.
In addition to its permanent exhibitions, the Museum offers temporary displays, special events, and a Documentation Centre for enthusiasts and researchers.
Collaborating closely with the Museum, we gathered all the necessary information and requirements to create a simple yet impactful user experience, with a clean and streamlined design.
The solution
The Synesthesia team developed a high-performing, innovative website designed to offer a modern and intuitive experience for visitors.
Key features include:
- Responsive layout: Optimised for desktop, tablet, and smartphone use.
- Impactful visuals: High-quality images to enhance the visual appeal.
- Intuitive navigation: Clear menus and well-structured content.
- Multilingual support: Accessible to an international audience.
- Online ticketing: A simplified process for purchasing tickets and planning visits.
- HubSpot CRM integration: Seamless integration with HubSpot CRM to better manage visitor interactions and enhance marketing campaign effectiveness.
Results
The new website significantly improved the user experience, increasing online visitors and simplifying the ticket purchase process. Positive feedback on the quality of the content boosted interest in the Museum and its exhibitions.
The multilingual platform extended the Museum’s reach to a broader audience, solidifying its position as a prominent cultural institution on the international stage. Lastly, the integration with HubSpot improved visitor relationship management and marketing activities.