To build an e-commerce website
About Ceramiche Keope
Ceramiche Keope is an Italian company, part of the Concorde Group since 1995, specializing in porcelain stoneware flooring and wall coverings for interiors and exteriors. Known for its craftsmanship and environmental commitment, it exports to over 80 countries and was the first ceramic company to receive ISO 14064 certification.
How the project was born
During the Cersaie 2024 week, Ceramiche Keope reached a significant milestone with the opening of its new headquarters in Casalgrande (RE), which spans three floors with offices, a showroom, and a large outdoor courtyard. With the exclusive “The Italian Flavour” event, the company wanted to celebrate its opening.
For the occasion, Ceramiche Keope entrusted Synesthesia to organize three evenings dedicated to clients and one dedicated to employees. In an elegant and refined atmosphere, the event hosted national and international clients and partners.
Event objectives
- Present the new company spaces
- Effectively communicate the values that define the company’s “Made in Italy” approach on an international level
- Create a unique experience for the participants
The solution adopted
- Consulting and event management, from defining the creative concept, naming, and payoff, to implementing an effective format
- Planning and logistical coordination
- Supervision and coordination of suppliers, from selecting catering and technical services to organizing setups and reception staff
- Artistic production and entertainment, with memorable moments provided by internationally renowned singer Cristina Ramos and DJ Piper, for an elegant and engaging atmosphere
- Graphic customization and video productions for the various LED wall stations at the new headquarters, to strengthen the brand during the event
- Direction and on-site assistance, ensuring careful execution and smooth management of the event nights
Results achieved
Ceramiche Keope welcomed over 750 selected guests, including national and international clients and partners, along with 150 employees in a special evening reserved exclusively for them.
This result, driven by creativity, attention to detail, and strategic planning, helped strengthen the brand’s values and reinforced relationships with its key stakeholders.