To organize your event
How it all started
The project stemmed from the need of the Romagna-based company Carer, which specializes in the sale of electric counterbalanced forklifts, to host its foreign Pro Truck partners in Italy and showcase its products.
To ensure a fun and engaging experience, Synesthesia organized days filled with activities typical of the Romagna region, such as tastings of local products, museum visits, and some “adrenaline-pumping” experiences. The days concluded with a visit to the Carer company.
The solution
Synesthesia managed the organization of the event across all phases, involving a dedicated team for event coaching. The team handled the research, management, and oversight of suppliers (catering, hotels, restaurants, entertainment, etc.), the request and collection of quotes, coordination of on-site personnel, and the creation of the event program.
Activities organized included:
- Guided visit to the Ferrari Museum in English (for Pro Truck clients).
- Logistics and hospitality.
- Visit to the Pagani Museum and Pagani production site, in English (for Imh-Europe clients).
- Visit to the SIM Maranello showroom and race using SIM simulators.
Results
Following the five organized days, we received great enthusiasm from Carer and the participating clients. The days were highly appreciated as they were deemed fun and stimulating, particularly due to the selection of activities closely tied to the Romagna region.