To develop your project
How it all started
Assicuratrice Milanese S.p.A. is an insurance company that has been active for more than thirty years. The company has a strong position in the professional liability segment and it is the market leader in the specific categories of the medical malpractice segment.
We were chosen to support the company in the activities of:
- content strategy
- restyling logo
- press office on and offline
- PR (technical press, national eco-fin)
- media plan: on and offline media campaigns
- developing landing page
- new website development
- social network: LinkedIn and Instagram
The solution
Through a balanced and well-structured content strategy, we defined which content to create and publish on various communication channels (LinkedIn and Instagram) to achieve the desired marketing objectives.
Our approach allowed the brand to differentiate itself and become recognizable compared to competitors in a creative and strategic way: thanks to the work and vision of our graphic design teams, we focused on the perception and recognizability of the logo through a significant restyling aimed at simplifying the color palettes.
This new graphic development also led to the creation of Assicuratrice Milanese’s new website, built on WordPress, customized, and optimized for SEO.
Finally, our press office provided the necessary tools to explore new editorial opportunities aligned with the business and objectives of the company
Results
Important results were achieved on the company’s social media channels. A net increase of 5.4% in LinkedIn followers was recorded, with 59,733 views over a span of 7 months.
Regarding press coverage, significant appearances were made in leading industry publications and national newspapers, such as Milano Finanza and AssiNews.