{"id":30811,"date":"2026-07-14T12:00:48","date_gmt":"2026-07-14T10:00:48","guid":{"rendered":"https:\/\/synesthesia.it\/?post_type=case-study&#038;p=30811"},"modified":"2026-09-23T12:36:12","modified_gmt":"2026-09-23T10:36:12","slug":"white-party","status":"publish","type":"case-study","link":"https:\/\/new.synesthesia.it\/en\/case-study\/white-party\/","title":{"rendered":"White Party"},"content":{"rendered":"\n<div class=\"wp-block-group hero-btn-mobile is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Per realizzare il tuo evento<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-cta\"><a class=\"wp-block-button__link wp-element-button\">CONTATTACI ORA<\/a><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group z-2 is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5d2f3228 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Un Nuovo Showroom Audi a Milano | Fratelli Giacomel\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/VkZG88dccYk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2026\/02\/giacomel01-7.jpg\" alt=\"giacomel\" class=\"wp-image-29648\"\/><\/figure>\n\n\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-column z-2 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Come nasce il progetto<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Per celebrare l\u2019apertura della nuova concessionaria Audi <strong>Fratelli Giacomel <\/strong>a Milano Synesthesia, in collaborazione con i partner <strong>Mir\u00f2 Comunicazione<\/strong> e <strong>Exprimo<\/strong>, ha realizzato un progetto completo di event concept&amp;design, art direction, comunicazione e<br\/>coordinamento operativo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il concept \u201c<strong>The Giacomel Club \u2013 The New Heartbeat of Milano<\/strong>\u201d interpreta la nuova concessionaria Audi come un cuore pulsante inserito nel tessuto della citt\u00e0: un luogo che irradia energia, connessioni e movimento, capace di riflettere l\u2019identit\u00e0 innovativa di Milano e l\u2019avanguardia tecnologica di Audi.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5d2f3228 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:55%\">\n<h3 class=\"wp-block-heading\">La soluzione adottata<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019iniziativa di lancio ha coinvolto a 360 gradi l\u2019intero sistema progettuale: dall\u2019<strong>ideazione creativa<\/strong> allo <strong>sviluppo dell\u2019identit\u00e0 visiva<\/strong> e dei <strong>materiali grafici<\/strong>, dalla <strong>progettazione degli spazi<\/strong> e del <strong>look &amp; feel <\/strong>al <strong>coordinamento operativo <\/strong>della segreteria, fino alla realizzazione dei <strong>video<\/strong> e al servizio di <strong>hospitality<\/strong>. <br\/>Il programma ha incluso anche un momento spettacolare dedicato alla presentazione della nuova Audi Q3, con la presenza di esponenti istituzionali e del Presidente di Audi Italia.<br\/><br\/>Di concerto con i partner abbiamo realizzato:<\/p>\n\n\n\n<ul style=\"font-style:normal;font-weight:300\" class=\"wp-block-list no-margine\">\n<li>Concept dell\u2019evento<\/li>\n\n\n\n<li>Allestimento e styling<\/li>\n\n\n\n<li>Ricerca, gestione e coordinamento dei fornitori<\/li>\n\n\n\n<li>Show &amp; talent management<\/li>\n\n\n\n<li>Regia dell\u2019evento<\/li>\n\n\n\n<li>Gadget<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2026\/02\/giacomel01-1.jpg\" alt=\"\" class=\"wp-image-29645\" style=\"object-fit:cover\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2026\/02\/giacomel08.jpg\" alt=\"giacomel\" class=\"wp-image-29650\" style=\"object-fit:cover\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n<\/div>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5d2f3228 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-style-rounded-border\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2026\/02\/giacomel01-5.jpg\" alt=\"\" class=\"wp-image-29646\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-style-rounded-border\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2026\/02\/giacomel01-6.jpg\" alt=\"\" class=\"wp-image-29647\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<h3 class=\"wp-block-heading\">Risultati raggiunti dall&#8217;evento<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019evento \u00e8 stato progettato come un\u2019esperienza immersiva, modellata attraverso art direction e progetto di allestimento capaci di trasformare la concessionaria in un raffinato club contemporaneo.<br\/><br\/>Alcuni numeri dell\u2019evento:<\/p>\n\n\n\n<ul style=\"font-style:normal;font-weight:300\" class=\"wp-block-list no-margine\">\n<li>1 serata<\/li>\n\n\n\n<li>200+ Ospiti tra cui stakeholder, istituzioni e giornalisti<\/li>\n\n\n\n<li>1000+ mq allestiti per l\u2019evento<\/li>\n\n\n\n<li>2 performance artistiche<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-yellow\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/new.synesthesia.it\/en\/contacts\/\">CONTATTACI PER INFORMAZIONI<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/fratelligiacomel.it\/\" target=\"_blank\" rel=\"noreferrer noopener\">VAI AL SITO WEB<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Per realizzare il tuo evento Come nasce il progetto Per celebrare l\u2019apertura della nuova concessionaria Audi Fratelli Giacomel a Milano Synesthesia, in collaborazione con i partner Mir\u00f2 Comunicazione e Exprimo, ha realizzato un progetto completo di event concept&amp;design, art direction, comunicazione ecoordinamento operativo. Il concept \u201cThe Giacomel Club \u2013 The New Heartbeat of Milano\u201d interpreta [&hellip;]<\/p>\n","protected":false},"featured_media":30822,"template":"","categoria-case":[773],"categoria-hub":[],"class_list":["post-30811","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","categoria-case-business-events"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>White Party - Synesthesia<\/title>\n<meta name=\"description\" content=\"Synesthesia supported Stone Italiana in launching the SUPERNOVA line and showcasing a new production process during an exclusive White Party.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/new.synesthesia.it\/en\/case-study\/white-party\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"White Party - 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