{"id":26668,"date":"2025-03-12T15:19:51","date_gmt":"2025-03-12T14:19:51","guid":{"rendered":"https:\/\/synesthesia.it\/?post_type=case-study&p=26668"},"modified":"2026-09-24T15:49:51","modified_gmt":"2026-09-24T13:49:51","slug":"tirelli-2","status":"publish","type":"case-study","link":"https:\/\/new.synesthesia.it\/en\/case-study\/tirelli-2\/","title":{"rendered":"Tirelli"},"content":{"rendered":"\n
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To build an e-commerce website<\/strong><\/p>\n\n\n\n

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CONTACT US NOW<\/a><\/div>\n<\/div>\n<\/div>\n\n
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\"Tirelli<\/figure>\n\n\n\n
\"Tirelli\"<\/figure>\n<\/div>\n\n\n\n
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How it all started<\/h3>\n\n\n\n

TIRELLI<\/strong><\/a>, a leader in the production of filling, capping, and labeling machines, is a benchmark in the primary packaging sector, offering complete packaging lines. As of 2025, the company boasts over 5,500 machines installed in 70 countries worldwide, serving the home care, personal\/body care, and cosmetics industries, as well as the pharmaceutical and chemical sectors.<\/p>\n\n\n\n

For the redesign of its new website, TIRELLI chose to rely on Synesthesia\u2019s Marketing team, aiming to expand the range of products presented online<\/strong>, enhance the user experience<\/strong> with a modern front-end consistent with its visual identity, and strengthen brand awareness<\/strong> and lead generation<\/strong> in target markets. The new website is available in four languages: Italian, English, Spanish, and French.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n

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The solution<\/h3>\n\n\n\n

To ensure an optimal user experience and improve the website\u2019s visibility, the team developed three UX\/UI proposals, selecting the most effective solution in terms of navigability and graphic consistency. At the same time, an in-depth SEO analysis<\/strong> was conducted in the four target languages<\/strong>, aimed at creating search engine-optimized pages. The reorganization of the website structure included defining a new SiteMap<\/strong> with the implementation of 301 redirects, creating detailed product sheets<\/strong> enriched with video content, and improving the Media section<\/strong>, which now intuitively gathers blogs, news, and updates on industry trade shows.<\/p>\n\n\n\n

Additionally, an advanced search module<\/strong> was introduced to facilitate product navigation, along with a contact form to optimize lead generation.<\/p>\n\n\n\n

A thorough analysis helped identify the most strategic placements for forms and call-to-actions, significantly enhancing TIRELLI\u2019s contact collection effectiveness.<\/p>\n<\/div>\n\n\n\n

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\"mockup<\/figure>\n<\/div>\n<\/div>\n\n\n<\/div>\n\n
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\"Tirelli\"<\/figure>\n<\/div>\n\n\n\n
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Results<\/h3>\n\n\n\n

Although the first official SEO report is scheduled for mid-2025, initial data already indicates a significant improvement in the site\u2019s indexing. The new approach has made the platform more accessible and high-performing<\/strong>, strengthening TIRELLI\u2019s online presence in international markets and facilitating the customer acquisition process.<\/p>\n\n\n\n

In fact, the website already ranks among the top 10 results on Google\u2019s SERP for several key target keywords<\/strong> just four months after going live.<\/p>\n\n\n\n

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CONTACT US<\/a><\/div>\n\n\n\n
GO TO WEB SITE<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

To build an e-commerce website How it all started TIRELLI, a leader in the production of filling, capping, and labeling machines, is a benchmark in the primary packaging sector, offering complete packaging lines. As of 2025, the company boasts over 5,500 machines installed in 70 countries worldwide, serving the home care, personal\/body care, and cosmetics […]<\/p>\n","protected":false},"featured_media":26689,"template":"","categoria-case":[776,755],"categoria-hub":[],"class_list":["post-26668","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","categoria-case-digital-marketing","categoria-case-website-en"],"acf":[],"yoast_head":"\nTirelli - Synesthesia<\/title>\n<meta name=\"description\" content=\"TIRELLI worked with Synesthesia to improve its website, focusing on indexing, navigation, and lead generation internationally.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/new.synesthesia.it\/en\/case-study\/tirelli-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tirelli - 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