{"id":26479,"date":"2025-03-04T12:21:36","date_gmt":"2025-03-04T11:21:36","guid":{"rendered":"https:\/\/synesthesia.it\/?post_type=case-study&#038;p=26479"},"modified":"2026-09-24T17:44:47","modified_gmt":"2026-09-24T15:44:47","slug":"mysenso-2","status":"publish","type":"case-study","link":"https:\/\/new.synesthesia.it\/en\/case-study\/mysenso-2\/","title":{"rendered":"Mysenso"},"content":{"rendered":"\n<div class=\"wp-block-group hero-btn-mobile is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>To build an e-commerce website<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-cta\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/new.synesthesia.it\/en\/contacts\/\">CONTACT US NOW<\/a><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group z-2 is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5d2f3228 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full has-custom-border is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2025\/02\/pbs_mysenso_slider-2.png\" alt=\"MySenso\" class=\"wp-image-26490\" style=\"border-style:none;border-width:0px\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full has-custom-border is-style-default\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2025\/02\/my-senso_04.jpg\" alt=\"MySenso\" class=\"wp-image-26492\" style=\"border-style:none;border-width:0px\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-come-nasce-il-progetto\">How it all started<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/mysenso.it\/it\" target=\"_blank\" rel=\"noreferrer noopener\">MySenso<\/a><\/strong> is an Italian company active since 1997 in the production of fine fragrances for the home, workplace, spa &amp; wellness centres.<br\/>The MySenso brand stands out for the superior and certified quality that it guarantees with its products, respecting European safety standards and paying particular attention to sustainability through the optimised use of resources, as well as the authenticity of <strong>Made in Italy.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The MySenso brand, already established in the B2B market, undertook a <strong>strategic restyling of its B2C property<\/strong> to bring its e-commerce in line with industry best practices, with the aim of <strong>improving the usability<\/strong> <strong>and satisfaction of its users, thereby increasing conversions.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MySenso needed a partner with vertical expertise and experience in the e-commerce world who, by becoming an active part of the project, would be able to support the brand in:<\/p>\n\n\n\n<ul style=\"font-style:normal;font-weight:300\" class=\"wp-block-list\">\n<li>the definition of the design strategy of a new e-commerce ecosystem that would allow a digital positioning at the top of the sector;<\/li>\n\n\n\n<li>the creation of a roadmap of the initial project, based on constant performance analysis and step-by-step implementations;<\/li>\n\n\n\n<li>the management of the e-commerce platform through the automation of operational flows.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5d2f3228 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<h3 class=\"wp-block-heading\" id=\"h-la-soluzione-adottata\">The solution<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">With the collaboration and strategic and operational support of Antonella Girone Dwayofthinking, brand consultant for the realisation of an integrated B2B and B2C project, <a href=\"https:\/\/synesthesia.it\/en\/e-commerce\/\"><strong>Synesthesia Commerce<\/strong><\/a> was chosen as B2C technical partner and the Shopify platform.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Based on the requirements of the project, the dedicated internal resources and the client\u2019s wishes, the platform was migrated from <strong>Shopware<\/strong> to <strong>Shopify<\/strong>, to guarantee simplicity in the shop management processes for the internal team and scalability of the business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The project therefore developed through the following activities:<\/p>\n\n\n\n<ul style=\"font-style:normal;font-weight:300\" class=\"wp-block-list\">\n<li>customisation of the e-commerce layout according to the assets and branding objectives;<\/li>\n\n\n\n<li>store development, replatforming and migration;<\/li>\n\n\n\n<li>implementation of the main strategic assets useful for the e-commerce strategy and scalability;<\/li>\n\n\n\n<li>development of connection flows with the company management system for the automation of catalogue and order processes;<\/li>\n\n\n\n<li>training on the platform.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">After the go-live Synesthesia Commerce ensured timely support to the customer in case of maintenance work, requests for changes and shop evolutions through the IT support service and an ongoing relationship for the continuous growth of MySenso\u2019s online business.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized is-style-default\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2025\/02\/my-senso_02-1.png\" alt=\"MySenso\" class=\"wp-image-26486\" style=\"width:227px\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n<\/div>\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5d2f3228 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full has-custom-border is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2025\/02\/my-senso_03-1.jpg\" alt=\"MySenso\" class=\"wp-image-26488\" style=\"border-style:none;border-width:0px\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<h3 class=\"wp-block-heading\" id=\"h-risultati-raggiunti\">Results<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As of October 2024 of the <strong><a href=\"https:\/\/mysenso.it\/it\" target=\"_blank\" rel=\"noreferrer noopener\">new site<\/a><\/strong>, the customer has observed<\/p>\n\n\n\n<ul style=\"font-style:normal;font-weight:300\" class=\"wp-block-list\">\n<li>the standardisation of internal processes, thus a rationalisation of internal effort;<\/li>\n\n\n\n<li>a positive trend in e-commerce KPIs (turnover, orders, conversion rate).<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-yellow\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/new.synesthesia.it\/en\/contacts\/\">CONTACT US<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mysenso.it\/it\" target=\"_blank\" rel=\"noreferrer noopener\">GO TO WEB SITE<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>To build an e-commerce website How it all started MySenso is an Italian company active since 1997 in the production of fine fragrances for the home, workplace, spa &amp; wellness centres.The MySenso brand stands out for the superior and certified quality that it guarantees with its products, respecting European safety standards and paying particular attention [&hellip;]<\/p>\n","protected":false},"featured_media":26627,"template":"","categoria-case":[777],"categoria-hub":[],"class_list":["post-26479","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","categoria-case-e-commerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mysenso - Synesthesia<\/title>\n<meta name=\"description\" content=\"MySenso migrated from Shopware to Shopify with Synesthesia, 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