{"id":25184,"date":"2024-12-17T14:18:04","date_gmt":"2024-12-17T13:18:04","guid":{"rendered":"https:\/\/synesthesia.it\/?post_type=case-study&#038;p=25184"},"modified":"2026-09-24T18:03:24","modified_gmt":"2026-09-24T16:03:24","slug":"goccia-spa-joy-gioielli-2","status":"publish","type":"case-study","link":"https:\/\/new.synesthesia.it\/en\/case-study\/goccia-spa-joy-gioielli-2\/","title":{"rendered":"Goccia Spa &#8211; Joy Gioielli"},"content":{"rendered":"\n<div class=\"wp-block-group hero-btn-mobile is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>To build an e-commerce website<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-cta\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/new.synesthesia.it\/en\/contacts\/\">CONTACT US NOW<\/a><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group z-2 is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5d2f3228 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2024\/11\/Desktop.png\" alt=\"\" class=\"wp-image-25266\"\/><\/figure>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-come-nasce-il-progetto\"> How it all started<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Already supported for management activities and IT flows, the customer <strong><a href=\"https:\/\/www.gocciagioielli.com\" target=\"_blank\" rel=\"noreferrer noopener\">Goccia Spa<\/a><\/strong> entrusted the <strong><a href=\"https:\/\/synesthesia.it\/en\/e-commerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Synesthesia Commerce<\/a><\/strong> team with the restyling of the <strong><a href=\"https:\/\/www.joygioielli.com\" target=\"_blank\" rel=\"noreferrer noopener\">Joy Gioielli<\/a><\/strong> online shop, integration with the company\u2019s ERP system and strategic consulting.<br\/><br\/>Confirming Shopify as the e-commerce platform of choice, Synesthesia is working with the client on several fronts:<\/p>\n\n\n\n<ul style=\"font-style:normal;font-weight:300\" class=\"wp-block-list\">\n<li>Revamping the front-end of the site, aligning the look and feel with branding strategies and best practices for e-commerce in general and the jewellery market in particular.<\/li>\n\n\n\n<li>Simplify back-end workflows to streamline internal operations.<\/li>\n\n\n\n<li>Develop integration between the e-commerce platform and the company\u2019s ERP system, restructuring technological workflows.<\/li>\n\n\n\n<li>Define, integrate and develop e-commerce assets and strategies to achieve business objectives.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5d2f3228 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<h3 class=\"wp-block-heading\" id=\"h-la-soluzione-adottata\">The solution<\/h3>\n\n\n\n<p class=\"has-t-4-font-size wp-block-paragraph\">In response to the growing need to optimise operations and improve the user shopping experience, Goccia Spa commissioned Synesthesia Commerce to transform the Joy Gioielli online shop.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The project aimed to achieve the following objectives:<\/p>\n\n\n\n<ul style=\"font-style:normal;font-weight:300\" class=\"wp-block-list\">\n<li>Restyling the graphic layout and front-end UI components.<\/li>\n\n\n\n<li>Improve front-end performance, focusing on navigation to improve the user experience (UX).<\/li>\n\n\n\n<li>Analysing data and developing e-commerce strategies to optimise conversion rate (CRO) and achieve business objectives.<\/li>\n\n\n\n<li>Reduce third-party and operational costs by simplifying customised back-end workflows.<\/li>\n\n\n\n<li>Integrate the e-commerce platform with the ERP system.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized is-style-rounded-border\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2024\/11\/Anteprima-portfolio-1.png\" alt=\"\" class=\"wp-image-25268\" style=\"width:auto;height:undefinedpx\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n<\/div>\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5d2f3228 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-style-rounded-border\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2024\/11\/Mobile.png\" alt=\"\" class=\"wp-image-25270\"\/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<h3 class=\"wp-block-heading\" id=\"h-risultati\">Results<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Significant improvements were made to optimise the user experience (UX) throughout the site, making the purchasing process more pleasant and intuitive. Improvements made to the back-end of the site made e-commerce management more efficient, such as simplifying and standardising product loading processes, reducing the time spent on data entry and support. This allowed the client to focus more on customer service and growth strategies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In summary, Joy Jewellery\u2019s updated website represents a significant step towards a more efficient and user-friendly platform. It not only streamlines internal operations, but also improves the customer experience, strengthening the brand\u2019s position in the jewellery market.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-yellow\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/new.synesthesia.it\/en\/contacts\/\">CONTACT US<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>To build an e-commerce website How it all started Already supported for management activities and IT flows, the customer Goccia Spa entrusted the Synesthesia Commerce team with the restyling of the Joy Gioielli online shop, integration with the company\u2019s ERP system and strategic consulting. Confirming Shopify as the e-commerce platform of choice, Synesthesia is working [&hellip;]<\/p>\n","protected":false},"featured_media":32419,"template":"","categoria-case":[777],"categoria-hub":[],"class_list":["post-25184","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","categoria-case-e-commerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Goccia Spa - Joy Gioielli - Synesthesia<\/title>\n<meta name=\"description\" content=\"Goccia Spa entrusted the Synesthesia Commerce team with the restyling of the Joy Gioielli online shop.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/new.synesthesia.it\/en\/case-study\/goccia-spa-joy-gioielli-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Goccia Spa - Joy Gioielli - Synesthesia\" \/>\n<meta property=\"og:description\" content=\"Goccia Spa entrusted the Synesthesia Commerce team with the restyling of the Joy Gioielli online shop.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/new.synesthesia.it\/en\/case-study\/goccia-spa-joy-gioielli-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Synesthesia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/synesthesiait\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-24T16:03:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2024\/11\/Anteprima-portfolio-1.avif\" \/>\n\t<meta property=\"og:image:width\" content=\"1332\" \/>\n\t<meta property=\"og:image:height\" content=\"806\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/new.synesthesia.it\\\/en\\\/case-study\\\/goccia-spa-joy-gioielli-2\\\/\",\"url\":\"https:\\\/\\\/new.synesthesia.it\\\/en\\\/case-study\\\/goccia-spa-joy-gioielli-2\\\/\",\"name\":\"Goccia Spa - Joy Gioielli - Synesthesia\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/new.synesthesia.it\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/new.synesthesia.it\\\/en\\\/case-study\\\/goccia-spa-joy-gioielli-2\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/new.synesthesia.it\\\/en\\\/case-study\\\/goccia-spa-joy-gioielli-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/new.synesthesia.it\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/Anteprima-portfolio-1.avif\",\"datePublished\":\"2024-12-17T13:18:04+00:00\",\"dateModified\":\"2026-09-24T16:03:24+00:00\",\"description\":\"Goccia Spa entrusted the Synesthesia Commerce team with the restyling of the Joy Gioielli online shop.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/new.synesthesia.it\\\/en\\\/case-study\\\/goccia-spa-joy-gioielli-2\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/new.synesthesia.it\\\/en\\\/case-study\\\/goccia-spa-joy-gioielli-2\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/new.synesthesia.it\\\/en\\\/case-study\\\/goccia-spa-joy-gioielli-2\\\/#primaryimage\",\"url\":\"https:\\\/\\\/new.synesthesia.it\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/Anteprima-portfolio-1.avif\",\"contentUrl\":\"https:\\\/\\\/new.synesthesia.it\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/Anteprima-portfolio-1.avif\",\"width\":1332,\"height\":806,\"caption\":\"Joy Gioielli\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/new.synesthesia.it\\\/en\\\/case-study\\\/goccia-spa-joy-gioielli-2\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/new.synesthesia.it\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Goccia Spa &#8211; 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