{"id":24862,"date":"2024-09-26T17:07:12","date_gmt":"2024-09-26T15:07:12","guid":{"rendered":"https:\/\/synesthesia.it\/?post_type=case-study&#038;p=24862"},"modified":"2026-09-24T18:15:51","modified_gmt":"2026-09-24T16:15:51","slug":"tedx-mirandola-2","status":"publish","type":"case-study","link":"https:\/\/new.synesthesia.it\/en\/case-study\/tedx-mirandola-2\/","title":{"rendered":"TEDx Mirandola"},"content":{"rendered":"\n<div class=\"wp-block-group hero-btn-mobile is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>To build an e-commerce website<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-cta\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/new.synesthesia.it\/en\/contacts\">CONTACT US NOW<\/a><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group z-2 is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5d2f3228 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full has-custom-border is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2024\/09\/tedxmirandola03-1.jpg\" alt=\"TEDx Mirandola\" class=\"wp-image-24964\" style=\"border-style:none;border-width:0px\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-come-nasce-il-progetto\">How it all started<\/h3>\n\n\n\n<p class=\"has-t-4-font-size wp-block-paragraph\"><a href=\"https:\/\/www.tedxmirandola.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">TEDx Mirandola<\/a>, a non-profit organisation, was founded in 2021 to bring the renowned TED format to the region and showcase local excellence, ideas and stories.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For the media communication of the conference day, the TEDx Mirandola licensee entrusted Synesthesia with its support.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5d2f3228 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<h3 class=\"wp-block-heading\" id=\"h-la-soluzione-adottata\">The solution<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Synesthesia has managed TEDx Mirandola\u2019s press office activities since 2023, a partnership that will continue in 2024 to help the organisation share \u2018ideas worth spreading\u2019 with the local community.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our work has involved working closely with the team to draw up the content plan for communication with the press and identifying key topics for pre- and post-event coverage. We also ensured an active and constant dialogue with local newspapers and generalist news platforms. Synesthesia supported the organiser in keeping the website content up-to-date and developing visual content for the graphic materials.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Website and graphic design (online and offline):<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5d2f3228 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul style=\"font-style:normal;font-weight:300\" class=\"wp-block-list no-margine\">\n<li>Digital event posters in various formats.<\/li>\n\n\n\n<li>Social media posts.<\/li>\n\n\n\n<li>Scientific programme.<\/li>\n\n\n\n<li>Slides for speeches.<\/li>\n\n\n\n<li>YouTube cover images for individual talks.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul style=\"font-style:normal;font-weight:300\" class=\"wp-block-list no-margine\">\n<li>Web pages.<\/li>\n\n\n\n<li>Badges.<\/li>\n\n\n\n<li>Multimedia banners for online and offline platforms.<\/li>\n\n\n\n<li>Press review.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized is-style-default\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2024\/09\/facebook-tedxmirandola-1.png\" alt=\"TEDx Mirandola\" class=\"wp-image-24968\" style=\"width:227px\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n<\/div>\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5d2f3228 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full has-custom-border is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2024\/09\/tedxmirandola01-1.jpg\" alt=\"TEDx Mirandola\" class=\"wp-image-24960\" style=\"border-style:none;border-width:0px\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<h3 class=\"wp-block-heading\" id=\"h-risultati-raggiunti\">Results<\/h3>\n\n\n\n<ul style=\"font-style:normal;font-weight:300\" class=\"wp-block-list\">\n<li>Increased brand awareness of the event, including in neighbouring regions.<\/li>\n\n\n\n<li>Improved relations with local government, institutions and the community.<\/li>\n\n\n\n<li>Media coverage in the main local media, including dedicated interviews.<\/li>\n\n\n\n<li>Centralised brand image coordination.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-yellow\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/new.synesthesia.it\/en\/contacts\">CONTACT US<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.tedxmirandola.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">GO TO WEBSITE<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>To build an e-commerce website How it all started TEDx Mirandola, a non-profit organisation, was founded in 2021 to bring the renowned TED format to the region and showcase local excellence, ideas and stories. For the media communication of the conference day, the TEDx Mirandola licensee entrusted Synesthesia with its support. The solution Synesthesia has [&hellip;]<\/p>\n","protected":false},"featured_media":24975,"template":"","categoria-case":[776,758,755],"categoria-hub":[],"class_list":["post-24862","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","categoria-case-digital-marketing","categoria-case-press-pr-en","categoria-case-website-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TEDx Mirandola - Synesthesia<\/title>\n<meta name=\"description\" content=\"TEDx Mirandola licensee entrusted Synesthesia with its support for media communication of the conference day,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/new.synesthesia.it\/en\/case-study\/tedx-mirandola-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TEDx Mirandola - 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