{"id":24593,"date":"2024-10-31T13:00:00","date_gmt":"2024-10-31T12:00:00","guid":{"rendered":"https:\/\/synesthesia.it\/?post_type=case-study&#038;p=24593"},"modified":"2026-09-24T18:12:51","modified_gmt":"2026-09-24T16:12:51","slug":"montura-2","status":"publish","type":"case-study","link":"https:\/\/new.synesthesia.it\/en\/case-study\/montura-2\/","title":{"rendered":"Montura"},"content":{"rendered":"\n<div class=\"wp-block-group hero-btn-mobile is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>To build an e-commerce website<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-cta\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/new.synesthesia.it\/en\/contacts\/\">CONTACT US NOW<\/a><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group z-2 is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5d2f3228 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full has-custom-border is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2024\/08\/montura01.jpg\" alt=\"Montura\" class=\"has-border-color wp-image-24598\" style=\"border-color:#cccccc;border-width:1px\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2024\/08\/montura04-copia.png\" alt=\"\" class=\"wp-image-25216\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2024\/08\/montura02-copia-1-1.jpg\" alt=\"\" class=\"wp-image-25214\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-come-nasce-il-progetto\">How it all started<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.montura.com\/it\"><strong>Montura<\/strong><\/a> is a renowned Italian brand specialising in clothing and sports equipment for outdoor activities, with a focus on mountaineering. Founded in the 1980s by a group of mountaineering enthusiasts, the company began producing climbing backpacks and equipment. Over time, it has expanded its offer to include a wide range of technical garments for hiking, skiing, climbing, running, cycling and other outdoor activities.<br\/>Today, Montura clothing is synonymous with high quality, durability and functionality, combining innovative technical materials with comfortable and practical designs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our <a href=\"https:\/\/synesthesia.it\/ecommerce\/\"><strong>Commerce<\/strong><\/a> team manages these activities for Montura online shop:<\/p>\n\n\n\n<ul style=\"font-style:normal;font-weight:300\" class=\"wp-block-list no-margine\">\n<li>Development and implementation of the digital and <strong>e-commerce strategies<\/strong> in cooperation with the brand and its marketing team.<\/li>\n\n\n\n<li>Management of the <strong>e-commerce catalogue<\/strong>, including product uploads (images, text, prices provided by the customer), organisation of categories, visual merchandising and implementation of price lists for market areas and special offers.<\/li>\n\n\n\n<li>Activation of <strong>promotional campaigns<\/strong> on the e-commerce platform.<\/li>\n\n\n\n<li><strong>Uploading and updating content<\/strong> on the e-commerce platform and CMS.<\/li>\n\n\n\n<li>Continuously ensuring the smooth running of the shop (e.g. customer journey, order and inventory flows, settings checks) and <strong>managing operational issues<\/strong>.<\/li>\n\n\n\n<li><strong>Reporting<\/strong> on the shop performances.<\/li>\n\n\n\n<li>Analytical and strategic <strong>support<\/strong> during e-commerce purchasing processes.<\/li>\n\n\n\n<li>Active participation in <strong>sales meetings<\/strong> at headquarters for previews of new collections.<\/li>\n\n\n\n<li>Collection of the technical requests and coordination with the relevant departments.<\/li>\n\n\n\n<li><strong>Consultancy<\/strong> services on assets and best practices.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5d2f3228 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<h3 class=\"wp-block-heading\" id=\"h-la-soluzione-adottata\">The solution<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Synesthesia played a key role in the <strong>replatforming of Montura\u2019s shop from Magento to Shopify<\/strong>, managing:<\/p>\n\n\n\n<ul class=\"wp-block-list no-margine\">\n<li style=\"font-style:normal;font-weight:300\">The migration of the e-commerce catalogue.<\/li>\n\n\n\n<li style=\"font-style:normal;font-weight:300\">The creation and optimisation of collections through advanced meta-fields and the management of dynamic settings.<\/li>\n\n\n\n<li style=\"font-style:normal;font-weight:300\">The creation of filters through advanced meta-fields management to optimise the user experience and purchase flow.<\/li>\n\n\n\n<li style=\"font-style:normal;font-weight:300\">The generation of price lists for market areas and special offers.<\/li>\n\n\n\n<li style=\"font-style:normal;font-weight:300\">The development of components, such as \u2018shop the look\u2019, to implement up-selling and cross-selling strategies aimed at improving the user experience and increasing the conversion rate.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to these activities, the Commerce team contributed to the creation of automated workflows from the ERP system and PIM chosen by the brand.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized is-style-default\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2024\/08\/mobile-montura-1.png\" alt=\"\" class=\"wp-image-24608\" style=\"width:227px\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n<\/div>\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5d2f3228 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full has-custom-border is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2024\/08\/montura03.png\" alt=\"\" class=\"has-border-color wp-image-24604\" style=\"border-color:#cccccc;border-width:1px\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<h3 class=\"wp-block-heading\" id=\"h-risultati-raggiunti\">Results<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The synergy between Synesthesia, Montura and its partners produced very positive results, including:<\/p>\n\n\n\n<ul style=\"font-style:normal;font-weight:300\" class=\"wp-block-list no-margine\">\n<li>Optimisation of internal operations.<\/li>\n\n\n\n<li>Optimisation of the e-commerce catalogue.<\/li>\n\n\n\n<li>A 20% increase in conversion rate over the previous year.<\/li>\n\n\n\n<li>An increase in turnover of more than 50% over the previous year.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-yellow\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/new.synesthesia.it\/en\/contacts\/\">CONTACT US<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.montura.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">GO TO WEB SITE<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>To build an e-commerce website How it all started Montura is a renowned Italian brand specialising in clothing and sports equipment for outdoor activities, with a focus on mountaineering. Founded in the 1980s by a group of mountaineering enthusiasts, the company began producing climbing backpacks and equipment. Over time, it has expanded its offer to [&hellip;]<\/p>\n","protected":false},"featured_media":24676,"template":"","categoria-case":[777],"categoria-hub":[],"class_list":["post-24593","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","categoria-case-e-commerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Montura - Synesthesia<\/title>\n<meta name=\"description\" content=\"Synesthesia helped Montura to replatforming online shop using Magento and Shopify\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/new.synesthesia.it\/en\/case-study\/montura-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Montura - Synesthesia\" \/>\n<meta property=\"og:description\" content=\"Synesthesia helped Montura to replatforming online shop using Magento and Shopify\" \/>\n<meta property=\"og:url\" content=\"https:\/\/new.synesthesia.it\/en\/case-study\/montura-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Synesthesia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/synesthesiait\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-24T16:12:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2024\/08\/img-evidenza-montura-1.avif\" \/>\n\t<meta property=\"og:image:width\" content=\"1332\" \/>\n\t<meta property=\"og:image:height\" content=\"806\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/new.synesthesia.it\\\/en\\\/case-study\\\/montura-2\\\/\",\"url\":\"https:\\\/\\\/new.synesthesia.it\\\/en\\\/case-study\\\/montura-2\\\/\",\"name\":\"Montura - 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