{"id":23091,"date":"2025-03-10T15:30:37","date_gmt":"2025-03-10T14:30:37","guid":{"rendered":"https:\/\/synesthesia.it\/?post_type=case-study&#038;p=23091"},"modified":"2026-09-24T16:04:17","modified_gmt":"2026-09-24T14:04:17","slug":"ai-applied-to-tedx-torino-2024-talks","status":"publish","type":"case-study","link":"https:\/\/new.synesthesia.it\/en\/case-study\/ai-applied-to-tedx-torino-2024-talks\/","title":{"rendered":"AI applied to TEDx Torino 2024 Talks"},"content":{"rendered":"\n<div class=\"wp-block-group hero-btn-mobile is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>To build an e-commerce website<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-cta\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/new.synesthesia.it\/en\/contacts\/\">CONTACT US NOW<\/a><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group z-2 is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5d2f3228 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2024\/03\/tedx-torino-ai-1.jpg\" alt=\"TEDxTorino 2024\" class=\"wp-image-23095\"\/><\/figure>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-come-nasce-il-progetto\">How it all started<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For the 2024 edition, Synesthesia became the main partner of <a href=\"https:\/\/www.tedxtorino.com\/\"><strong>TEDxTorino<\/strong><\/a>, the event that promotes the sharing of innovative ideas capable of inspiring the world.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The event was held at the exclusive location of the <strong>Teatro Regio<\/strong> in Turin and featured important personalities from the world of entertainment, technology, social media, and the arts, who shared their ideas on the theme of \u201c<strong>generative listening<\/strong>.\u201d<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5d2f3228 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<h3 class=\"wp-block-heading\" id=\"h-la-soluzione-adottata\">The solution<\/h3>\n\n\n\n<p class=\"has-t-4-font-size wp-block-paragraph\">Synesthesia AI team created an <strong>interactive storytelling<\/strong> experience for the 2024 <strong>TEDx Torino<\/strong> edition through statistical language analysis conducted with the help of <a href=\"https:\/\/www.quaerys.com\"><strong>Quaerys<\/strong><\/a> partners.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The goal of this experiment was to unveil the depth of the speeches delivered that evening, where syntax and semantics were deconstructed using the latest artificial intelligence technologies and real-time data analysis.<br\/>This innovative approach transformed communication into a shared experience: the ideas exchanged during the event were reshuffled, influenced, and in turn, influenced the audience itself like a harmonious dialogue \u2013 a <strong>new story waiting to be discovered.<\/strong><\/p>\n\n\n\n<p class=\"is-style-has-quote wp-block-paragraph\"><em>\u201cWords become numbers, numbers become interactive graphs, and then return as new words\u201d. (Giuseppe Tipaldo, Scientific Director at Quaerys)<\/em><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized is-style-default\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2024\/03\/04-1.png\" alt=\"TEDxTorino 2024\" class=\"wp-image-23103\" style=\"object-fit:cover;width:270px;height:undefinedpx\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n<\/div>\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5d2f3228 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-style-rounded-border\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2024\/03\/schema01-1.jpg\" alt=\"TEDxTorino 2024\" class=\"wp-image-23099\"\/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-style-rounded-border\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2024\/03\/schema02-1.jpg\" alt=\"TEDxTorino 2024\" class=\"wp-image-23101\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<h3 class=\"wp-block-heading\" id=\"h-risultati\">Results<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><p class=\"wp-block-paragraph\">AI tools guided the <strong>Synesthesia<\/strong> team in exploring the <strong>TEDx Talks<\/strong>, initially revealing the words most frequently associated with them: <strong>Listening, Music, Life<\/strong>.<\/p><br\/><p class=\"wp-block-paragraph\">These are the three lexical pillars upon which the meaning of TEDx Torino +UNO rests. Three words, three universes replete with paths and subtle nuances, depending on the human and cultural sensitivity of the reader.<\/p><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Starting with the calculation of word associations, statistical analysis applied to natural language enabled the extraction of the main topics discussed during the evening. This process of key theme extraction, enhanced by the use of interactive charts, facilitated the identification of the most relevant concepts and dominant trends within the context, making it easier to understand and interpret the collected linguistic data.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As <a href=\"https:\/\/www.linkedin.com\/in\/enricogentina\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Enrico Gentina<\/strong><\/a> (Curator of TEDx Torino since 2016) explained during the event:<\/p>\n\n\n\n<p class=\"is-style-has-quote wp-block-paragraph\"><em>\u201cThanks to our partner Synesthesia, we fed the talks we heard tonight to the artificial intelligence. And what happened? The Synesthesia team trained the AI to read these texts, analyze them, deconstruct them, turn them into data, and then translate them into symbols and drawings\u201d. <\/em><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-yellow\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/new.synesthesia.it\/en\/contacts\/\"> CONTACT US<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/new.synesthesia.it\/ai-analisi-ted-x-torino\" target=\"_blank\" rel=\"noreferrer noopener\">Discover statistical and semantic data of the TEDx Talks<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>To build an e-commerce website How it all started For the 2024 edition, Synesthesia became the main partner of TEDxTorino, the event that promotes the sharing of innovative ideas capable of inspiring the world. The event was held at the exclusive location of the Teatro Regio in Turin and featured important personalities from the world [&hellip;]<\/p>\n","protected":false},"featured_media":22847,"template":"","categoria-case":[778],"categoria-hub":[],"class_list":["post-23091","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","categoria-case-artificial-intelligence-ai"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI applied to TEDx Torino 2024 Talks - Synesthesia<\/title>\n<meta name=\"description\" content=\"The Synesthesia AI team created an interactive storytelling experience for the 2024 TEDx Torino edition through statistical language analysis\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/new.synesthesia.it\/en\/case-study\/ai-applied-to-tedx-torino-2024-talks\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI applied to TEDx Torino 2024 Talks - Synesthesia\" \/>\n<meta property=\"og:description\" content=\"The Synesthesia AI team created an interactive storytelling experience for the 2024 TEDx Torino edition through statistical language analysis\" \/>\n<meta property=\"og:url\" content=\"https:\/\/new.synesthesia.it\/en\/case-study\/ai-applied-to-tedx-torino-2024-talks\/\" \/>\n<meta property=\"og:site_name\" content=\"Synesthesia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/synesthesiait\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-24T14:04:17+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/new.synesthesia.it\\\/en\\\/case-study\\\/ai-applied-to-tedx-torino-2024-talks\\\/\",\"url\":\"https:\\\/\\\/new.synesthesia.it\\\/en\\\/case-study\\\/ai-applied-to-tedx-torino-2024-talks\\\/\",\"name\":\"AI applied to TEDx Torino 2024 Talks - Synesthesia\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/new.synesthesia.it\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/new.synesthesia.it\\\/en\\\/case-study\\\/ai-applied-to-tedx-torino-2024-talks\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/new.synesthesia.it\\\/en\\\/case-study\\\/ai-applied-to-tedx-torino-2024-talks\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2025-03-10T14:30:37+00:00\",\"dateModified\":\"2026-09-24T14:04:17+00:00\",\"description\":\"The Synesthesia AI team created an interactive storytelling experience for the 2024 TEDx Torino edition through statistical language analysis\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/new.synesthesia.it\\\/en\\\/case-study\\\/ai-applied-to-tedx-torino-2024-talks\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/new.synesthesia.it\\\/en\\\/case-study\\\/ai-applied-to-tedx-torino-2024-talks\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/new.synesthesia.it\\\/en\\\/case-study\\\/ai-applied-to-tedx-torino-2024-talks\\\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/new.synesthesia.it\\\/en\\\/case-study\\\/ai-applied-to-tedx-torino-2024-talks\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/new.synesthesia.it\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"AI applied to TEDx Torino 2024 Talks\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/new.synesthesia.it\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/new.synesthesia.it\\\/en\\\/\",\"name\":\"Synesthesia\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/new.synesthesia.it\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/new.synesthesia.it\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/new.synesthesia.it\\\/en\\\/#organization\",\"name\":\"Synesthesia\",\"url\":\"https:\\\/\\\/new.synesthesia.it\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/new.synesthesia.it\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/new.synesthesia.it\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/Syn_S_outline.svg\",\"contentUrl\":\"https:\\\/\\\/new.synesthesia.it\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/Syn_S_outline.svg\",\"width\":1,\"height\":1,\"caption\":\"Synesthesia\"},\"image\":{\"@id\":\"https:\\\/\\\/new.synesthesia.it\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/synesthesiait\",\"https:\\\/\\\/www.instagram.com\\\/synesthesiait\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/synesthesia\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"AI applied to TEDx Torino 2024 Talks - Synesthesia","description":"The Synesthesia AI team created an interactive storytelling experience for the 2024 TEDx Torino edition through statistical language analysis","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/new.synesthesia.it\/en\/case-study\/ai-applied-to-tedx-torino-2024-talks\/","og_locale":"en_US","og_type":"article","og_title":"AI applied to TEDx Torino 2024 Talks - Synesthesia","og_description":"The Synesthesia AI team created an interactive storytelling experience for the 2024 TEDx Torino edition through statistical language analysis","og_url":"https:\/\/new.synesthesia.it\/en\/case-study\/ai-applied-to-tedx-torino-2024-talks\/","og_site_name":"Synesthesia","article_publisher":"https:\/\/www.facebook.com\/synesthesiait","article_modified_time":"2026-09-24T14:04:17+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/new.synesthesia.it\/en\/case-study\/ai-applied-to-tedx-torino-2024-talks\/","url":"https:\/\/new.synesthesia.it\/en\/case-study\/ai-applied-to-tedx-torino-2024-talks\/","name":"AI applied to TEDx Torino 2024 Talks - Synesthesia","isPartOf":{"@id":"https:\/\/new.synesthesia.it\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/new.synesthesia.it\/en\/case-study\/ai-applied-to-tedx-torino-2024-talks\/#primaryimage"},"image":{"@id":"https:\/\/new.synesthesia.it\/en\/case-study\/ai-applied-to-tedx-torino-2024-talks\/#primaryimage"},"thumbnailUrl":"","datePublished":"2025-03-10T14:30:37+00:00","dateModified":"2026-09-24T14:04:17+00:00","description":"The Synesthesia AI team created an interactive storytelling experience for the 2024 TEDx Torino edition through statistical language analysis","breadcrumb":{"@id":"https:\/\/new.synesthesia.it\/en\/case-study\/ai-applied-to-tedx-torino-2024-talks\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/new.synesthesia.it\/en\/case-study\/ai-applied-to-tedx-torino-2024-talks\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/new.synesthesia.it\/en\/case-study\/ai-applied-to-tedx-torino-2024-talks\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/new.synesthesia.it\/en\/case-study\/ai-applied-to-tedx-torino-2024-talks\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/new.synesthesia.it\/en\/"},{"@type":"ListItem","position":2,"name":"AI applied to TEDx Torino 2024 Talks"}]},{"@type":"WebSite","@id":"https:\/\/new.synesthesia.it\/en\/#website","url":"https:\/\/new.synesthesia.it\/en\/","name":"Synesthesia","description":"","publisher":{"@id":"https:\/\/new.synesthesia.it\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/new.synesthesia.it\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/new.synesthesia.it\/en\/#organization","name":"Synesthesia","url":"https:\/\/new.synesthesia.it\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/new.synesthesia.it\/en\/#\/schema\/logo\/image\/","url":"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2026\/09\/Syn_S_outline.svg","contentUrl":"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2026\/09\/Syn_S_outline.svg","width":1,"height":1,"caption":"Synesthesia"},"image":{"@id":"https:\/\/new.synesthesia.it\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/synesthesiait","https:\/\/www.instagram.com\/synesthesiait\/","https:\/\/www.linkedin.com\/company\/synesthesia"]}]}},"_links":{"self":[{"href":"https:\/\/new.synesthesia.it\/en\/wp-json\/wp\/v2\/case-study\/23091","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.synesthesia.it\/en\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/new.synesthesia.it\/en\/wp-json\/wp\/v2\/types\/case-study"}],"version-history":[{"count":4,"href":"https:\/\/new.synesthesia.it\/en\/wp-json\/wp\/v2\/case-study\/23091\/revisions"}],"predecessor-version":[{"id":32049,"href":"https:\/\/new.synesthesia.it\/en\/wp-json\/wp\/v2\/case-study\/23091\/revisions\/32049"}],"wp:attachment":[{"href":"https:\/\/new.synesthesia.it\/en\/wp-json\/wp\/v2\/media?parent=23091"}],"wp:term":[{"taxonomy":"categoria-case","embeddable":true,"href":"https:\/\/new.synesthesia.it\/en\/wp-json\/wp\/v2\/categoria-case?post=23091"},{"taxonomy":"categoria-hub","embeddable":true,"href":"https:\/\/new.synesthesia.it\/en\/wp-json\/wp\/v2\/categoria-hub?post=23091"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}