{"id":22560,"date":"2024-02-08T18:23:39","date_gmt":"2024-02-08T17:23:39","guid":{"rendered":"https:\/\/synesthesia.it\/?post_type=case-study&#038;p=22560"},"modified":"2026-09-24T18:49:38","modified_gmt":"2026-09-24T16:49:38","slug":"creative-cables-2","status":"publish","type":"case-study","link":"https:\/\/new.synesthesia.it\/en\/case-study\/creative-cables-2\/","title":{"rendered":"Creative Cables"},"content":{"rendered":"\n<div class=\"wp-block-group hero-btn-mobile is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>To build an e-commerce website<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-cta\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/\" target=\"_blank\" rel=\"noreferrer noopener\">CONTACT US NOW<\/a><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group z-2 is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5d2f3228 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2024\/02\/creative-e1706880678906.jpg\" alt=\"Creative Cables\" class=\"wp-image-22565\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-come-nasce-il-progetto\">How it all started<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Founded in 2013 in Turin, Italy,<strong> <a href=\"https:\/\/www.creative-cables.it\/\" target=\"_blank\" rel=\"noreferrer noopener\">Creative-Cables<\/a> <\/strong>has always placed great emphasis on creativity and \u2018customisation\u2019, establishing itself as a valuable resource for home d\u00e9cor enthusiasts, interior designers, architects and anyone looking for functional lighting solutions with significant aesthetic impact.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong><a href=\"https:\/\/synesthesia.it\/en\/e-commerce\/\">Synesthesia Commerce<\/a><\/strong> team was commissioned by Creative-Cables to<\/p>\n\n\n\n<ul style=\"font-style:normal;font-weight:300\" class=\"wp-block-list no-margine\">\n<li>Increase e-commerce performance and online sales;<\/li>\n\n\n\n<li>Streamline processes and implement a system for measuring results.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5d2f3228 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<h3 class=\"wp-block-heading\" id=\"h-la-soluzione-adottata\">The solution<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Since 2023, the Synesthesia Commerce team has been providing consulting services for Creative-Cables\u2019 e-commerce strategy.<\/p>\n\n\n\n<p class=\"has-t-4-font-size wp-block-paragraph\">With an analytical focus on first-party performance data and external benchmarks, the various touchpoints of the customer journey were analysed to identify areas for improvement and understand user behaviour. Synesthesia then provided strategic suggestions for optimising the conversion rate and customer experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The results of the analysis served as the basis for regular discussions between the Synesthesia and Creative Cables teams, during which the best, feasible and measurable solutions were identified through agreed analytical frameworks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Specifically, current consulting activities include:<\/p>\n\n\n\n<ul style=\"font-style:normal;font-weight:300\" class=\"wp-block-list no-margine\">\n<li>Monitoring, collection and analysis of e-commerce performance KPIs;<\/li>\n\n\n\n<li>Defining strategic proposals to improve e-commerce performance;<\/li>\n\n\n\n<li>Developing structures for monitoring and tracking the results achieved.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized is-style-default\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2024\/02\/creative03-1.png\" alt=\"Creative Cables\" class=\"wp-image-22580\" style=\"width:270px\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n<\/div>\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5d2f3228 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<iframe loading=\"lazy\" title=\"Synesthesia incontra Creative Cables. Intervista a Luca Novarino\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/G9t5-NKQ0v0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2024\/02\/creative02.png\" alt=\"Creative Cables\" class=\"wp-image-22576\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<h3 class=\"wp-block-heading\" id=\"h-risultati-raggiunti\">Results<\/h3>\n\n\n\n<p class=\"is-style-has-quote wp-block-paragraph\"><em>\u201c<\/em>It is always useful to consult with someone who has faced many challenges in the field of e-commerce. We have been selling lamps online for about ten years and we risk getting stuck in some habits or uncertainties that we perceive as immutable.<br\/>The opportunity to confront ourselves with those who contribute to the growth of similar or completely different companies in this sector allows us to discover scenarios that were probably always there but which we could not recognise, let alone grasp. In addition to this, I believe our objectives should focus on streamlining the processes that manage e-commerce and the decision-making approach.<br\/>This is a challenge we can tackle together by implementing new functionalities<em>\u201d.<\/em><br\/><br\/><strong>(Luca Novarino, CEO and founder of Creative Cables)<\/strong> \u2013<strong><a href=\"https:\/\/youtu.be\/G9t5-NKQ0v0?si=N6RX3IOTRhCQqAA8\">Watch the interview with Luca Novarino\u00a0<\/a><\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-yellow\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/new.synesthesia.it\/en\/contacts\/\">CONTACT US<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.creative-cables.it\/\" target=\"_blank\" rel=\"noreferrer noopener\">GO TO WEB SITE<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>To build an e-commerce website How it all started Founded in 2013 in Turin, Italy, Creative-Cables has always placed great emphasis on creativity and \u2018customisation\u2019, establishing itself as a valuable resource for home d\u00e9cor enthusiasts, interior designers, architects and anyone looking for functional lighting solutions with significant aesthetic impact. The Synesthesia Commerce team was commissioned [&hellip;]<\/p>\n","protected":false},"featured_media":22764,"template":"","categoria-case":[777],"categoria-hub":[],"class_list":["post-22560","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","categoria-case-e-commerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Creative Cables - Synesthesia<\/title>\n<meta name=\"description\" content=\"Creative-Cables commissioned Synesthesia to Increase e-commerce performance and online sales, and implement a system for measuring results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/new.synesthesia.it\/en\/case-study\/creative-cables-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creative Cables - 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