{"id":22375,"date":"2024-04-04T12:10:28","date_gmt":"2024-04-04T10:10:28","guid":{"rendered":"https:\/\/synesthesia.it\/?post_type=case-study&#038;p=22375"},"modified":"2026-09-25T15:31:26","modified_gmt":"2026-09-25T13:31:26","slug":"leading-law-notaries-and-lawyers","status":"publish","type":"case-study","link":"https:\/\/new.synesthesia.it\/en\/case-study\/leading-law-notaries-and-lawyers\/","title":{"rendered":"Leading Law"},"content":{"rendered":"\n<div class=\"wp-block-group hero-btn-mobile is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>To develop your project<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-cta\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/new.synesthesia.it\/en\/contacts\">CONTACT US<\/a><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group z-2 is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5d2f3228 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-style-rounded-border\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2024\/01\/leading-law01.jpg\" alt=\"Leading law\" class=\"wp-image-22378\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2024\/04\/leading-law-scaled-1.jpg\" alt=\"Leading Law\" class=\"wp-image-29775\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 id=\"h-come-nasce-il-progetto\" class=\"wp-block-heading\">How it all started<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/leadinglaw.it\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LEADING LAW<\/strong><\/a> is the first professional entity where notaries and lawyers operate as independent professionals, offering excellence in notarial and legal consultancy across all fields of law.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Synesthesia\u2019s marketing division collaborated closely with the firm, meticulously analyzing its communication needs and subsequently outlining the most effective strategy to:<\/p>\n\n\n\n<ul style=\"font-style:normal;font-weight:300\" class=\"wp-block-list no-margine\">\n<li>Increase brand awareness<\/li>\n\n\n\n<li>Position the firm among the top players as consultants in legal and notarial matters<\/li>\n\n\n\n<li>Activate and enhance lead generation<\/li>\n\n\n\n<li>Communicate the team\u2019s expertise<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5d2f3228 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<h3 id=\"h-la-soluzione-adottata\" class=\"wp-block-heading\">The solution<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Following a detailed analysis encompassing objectives, competitive landscape, target audience, and other relevant factors, a series of meetings were organized and conducted. During these meetings, various representatives of the firm and key figures in its daily operations were interviewed. Based on these insights, a comprehensive <strong>communication strategy<\/strong> was developed and implemented through an <strong>editorial plan<\/strong> for the firm\u2019s <strong>LinkedIn<\/strong> page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>content strategy<\/strong> incorporated a significant <strong>video production<\/strong> effort featuring the team at Leading Law. From cover visuals to opening and closing video titles, all content adheres to a coordinated design specifically created to establish a consistent visual identity for the firm\u2019s brand and to communicate effectively and recognizably with its target audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The \u201cLEADING TEAM\u201d series aims to transparently showcase the insights and expertise of the firm\u2019s professionals. The narrative is further enriched by the symbolic passing of a ball of yarn (\u201cFollow the lead\u201d). This narrative device serves to convey the sense of unity within the team and the comprehensiveness of the services offered. The three questions featured in the format further enhance the firm\u2019s expertise by connecting with current and potential clients through a more direct and informal approach.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-style-default\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2024\/01\/leading-law03.png\" alt=\"Leading law\" class=\"wp-image-22382\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-style-default\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2024\/04\/leading-law05.png\" alt=\"Leading Law\" class=\"wp-image-23338\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n<\/div>\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5d2f3228 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-style-rounded-border\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2024\/01\/leading-law04.png\" alt=\"Leading law\" class=\"wp-image-22384\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<h3 id=\"h-risultati-raggiunti\" class=\"wp-block-heading\">Results<\/h3>\n\n\n\n<p class=\"is-style-has-quote has-text-color wp-block-paragraph\" style=\"color:#383838;font-style:normal;font-weight:100\"><em>Leading Law is a multifaceted entity operating within a highly competitive business environment with complex communication and branding needs. Synesthesia effectively guided us in analyzing and identifying our needs, demonstrating an exceptional understanding of the unique dynamics of our sector. The availability, creativity, and intuition demonstrated by the team enabled the development of our editorial and brand positioning strategy, resulting in tangible and immediate outcomes. These include an increased engagement rate, enhanced brand unity and recognizability, and improved effectiveness in social recruiting.<\/em><br\/>(<strong>Avv. Francesca Cassone<\/strong> \u2013 Partner of Leading Law)<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-yellow\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/new.synesthesia.it\/en\/contacts\"> CONTACT US<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/leadinglaw.it\" target=\"_blank\" rel=\"noreferrer noopener\">GO TO WEB SITE<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>To develop your project How it all started LEADING LAW is the first professional entity where notaries and lawyers operate as independent professionals, offering excellence in notarial and legal consultancy across all fields of law. Synesthesia\u2019s marketing division collaborated closely with the firm, meticulously analyzing its communication needs and subsequently outlining the most effective strategy [&hellip;]<\/p>\n","protected":false},"featured_media":29776,"template":"","categoria-case":[757,776,752],"categoria-hub":[],"class_list":["post-22375","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","categoria-case-branding-en","categoria-case-digital-marketing","categoria-case-social-media-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Leading Law - Synesthesia<\/title>\n<meta name=\"description\" content=\"Synesthesia&#039;s marketing division collaborated with Leading law, analyzing its communication needs and outlining the most effective strategy\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/new.synesthesia.it\/en\/case-study\/leading-law-notaries-and-lawyers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Leading Law - 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