{"id":22006,"date":"2023-12-20T16:42:25","date_gmt":"2023-12-20T15:42:25","guid":{"rendered":"https:\/\/synesthesia.it\/?post_type=case-study&#038;p=22006"},"modified":"2026-09-24T18:52:24","modified_gmt":"2026-09-24T16:52:24","slug":"ceramiche-refin-2","status":"publish","type":"case-study","link":"https:\/\/new.synesthesia.it\/en\/case-study\/ceramiche-refin-2\/","title":{"rendered":"Ceramiche Refin"},"content":{"rendered":"\n<div class=\"wp-block-group hero-btn-mobile is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>To build an e-commerce website<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-cta\"><a class=\"wp-block-button__link wp-element-button\">CONTACT US NOW<\/a><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group z-2 is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5d2f3228 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2023\/12\/refin-02-1.jpg\" alt=\"Ceramiche Refin\" class=\"wp-image-22009\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2023\/12\/refin-04-1.jpg\" alt=\"Ceramiche Refin\" class=\"wp-image-22013\"\/><\/figure>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-column z-2 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">How it all started<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">With a <strong>decades-long presence<\/strong> in the international architecture and interior design markets, <strong><a href=\"https:\/\/www.refin.it\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ceramiche Refin<\/a><\/strong> offers a wide and modern range of porcelain stoneware solutions for the contract and residential sectors. Part of the <strong>Concorde Group<\/strong> \u2013 the world\u2019s leading ceramics group \u2013 the company anticipates trends and innovations, distinguishing itself for its unique and creative approach that combines <strong>Italian style, craftsmanship, experimentation and continuous technological progress.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Through a <strong>tender aimed<\/strong> at identifying the ideal partner for the organisation of two inauguration evenings of the new company spaces, Synesthesia was selected to:<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-style:normal;font-weight:300\">\n<li style=\"font-style:normal;font-weight:300\">Engage customers in a memorable, engaging and inclusive event;<\/li>\n\n\n\n<li>Effectively communicate the company\u2019s values, with a focus on its dual identity: <strong>craftsmanship and technology;<\/strong><\/li>\n\n\n\n<li>Present the new exhibition spaces and immerse participants in the brand new factory tour;<\/li>\n\n\n\n<li>Stimulate a chain reaction, encouraging guests to visit in turn.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5d2f3228 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<h3 class=\"wp-block-heading\">The solution<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">From the definition of the concept, designed to amaze and inspire, Synesthesia, in coordination with the Marketing department, imagined Refin as a <strong>large \u2018Magic Box\u2019<\/strong>, capable of surprising at every moment and in every corner. A \u2018Magic Box\u2019 in which <strong>human creativity and technology converge to create new, surprising and unexpected experiences<\/strong>, expressed through different arts and creations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In close and constant collaboration with the client, the Synesthesia team was involved in:<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-style:normal;font-weight:300\">\n<li>Study and definition of the creative concept and naming of the event;<\/li>\n\n\n\n<li>Research and curation of unique artistic performances in line with the concept;<\/li>\n\n\n\n<li>Direction, management and on-site support for the entertainment and food experience;<\/li>\n\n\n\n<li>Selection of the marquee, furniture and lighting that perfectly complement the materials and colours of the venue;<\/li>\n\n\n\n<li>Logistical planning and coordination of the event\u2019s timing;<\/li>\n\n\n\n<li>Supervision of all graphic design, creation of visual concepts and production of video content;<\/li>\n\n\n\n<li>Research, management and coordination of suppliers.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2023\/12\/refin-03-1.jpg\" alt=\"Ceramiche Refin\" class=\"wp-image-22011\" style=\"object-fit:cover\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n<\/div>\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5d2f3228 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2023\/12\/refin-06-1.jpg\" alt=\"Ceramiche Refin\" class=\"wp-image-22017\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<h3 class=\"wp-block-heading\"> Ceramiche Refin Results<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Over 230 enthusiastic guests attended each evening, demonstrating a high level of professional satisfaction. A contagious word-of-mouth was evident at the Cersaie fair in the days following the events.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-yellow\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/new.synesthesia.it\/en\/contacts\/\">CONTACT US<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.refin.it\/\" target=\"_blank\" rel=\"noreferrer noopener\">GO TO WEB SITE<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>To build an e-commerce website How it all started With a decades-long presence in the international architecture and interior design markets, Ceramiche Refin offers a wide and modern range of porcelain stoneware solutions for the contract and residential sectors. Part of the Concorde Group \u2013 the world\u2019s leading ceramics group \u2013 the company anticipates trends [&hellip;]<\/p>\n","protected":false},"featured_media":22024,"template":"","categoria-case":[773],"categoria-hub":[],"class_list":["post-22006","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","categoria-case-business-events"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ceramiche Refin - Synesthesia<\/title>\n<meta name=\"description\" content=\"Synesthesia created Ceramiche Refin as a \u201cMagic Box,\u201d managing concept, curation, logistics, design, and coordination.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/new.synesthesia.it\/en\/case-study\/ceramiche-refin-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ceramiche Refin - 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