{"id":21672,"date":"2020-07-04T17:24:00","date_gmt":"2020-07-04T15:24:00","guid":{"rendered":"https:\/\/synesthesia.it\/?post_type=case-study&#038;p=21672"},"modified":"2026-09-25T12:39:14","modified_gmt":"2026-09-25T10:39:14","slug":"gino-speed-show-2","status":"publish","type":"case-study","link":"https:\/\/new.synesthesia.it\/en\/case-study\/gino-speed-show-2\/","title":{"rendered":"Gino Speed Show"},"content":{"rendered":"\n<div class=\"wp-block-group hero-btn-mobile is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>To organize your event<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-cta\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/new.synesthesia.it\/en\/contacts\">CONTACT US<\/a><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group z-2 is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5d2f3228 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2023\/11\/gino-speed-2-1.jpg\" alt=\"Gino Speed Show\" class=\"wp-image-21756\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column z-2 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-come-nasce-il-progetto\">How it all started<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Set against the stunning backdrop of <strong>Prato Nevoso<\/strong> in the province of Cuneo, the annual \u201c<strong>Gino Speed Show<\/strong>,\u201d organized by <a href=\"https:\/\/www.ginospa.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Gino Spa<\/strong><\/a> and <a href=\"https:\/\/it.wikipedia.org\/wiki\/Prato_Nevoso\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Prato Nevoso Ski<\/strong><\/a>, adapted to the challenges of the Coronavirus pandemic in its fourth edition. The event transformed into a comprehensive <strong>360\u00b0 digital experience<\/strong> with the technical support of Synesthesia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The day featured exceptional driver <strong>Alessandro Gino<\/strong> at the wheel of supercars, joined by F3 driver <strong>Vicky Piria<\/strong> and automotive influencer <strong>Elena Giaveri.<\/strong> Broadcast live on Facebook from the adrenaline-pumping curves of Prato Nevoso, the show highlighted ten car models, including the Mini GP3, BMW M135I, Mercedes A-Class 45, Lotus Exige, Aston Martin DBS, Maserati Trofeo, and EQC 400 4Matic AMG Line.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5d2f3228 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<h3 class=\"wp-block-heading\" id=\"h-la-soluzione-adottata\"> The solution<\/h3>\n\n\n\n<p class=\"is-style-default wp-block-paragraph\">The \u201cGino Speed Show\u201d did not stop but instead enhanced its content with technical and remote direction services provided by Synesthesia. This support included onsite assistance for setup, testing, mobile device positioning, and remote live direction. These efforts significantly expanded the audience, allowing viewers to experience every thrilling moment of the event live\u2014from test laps on the track to fun \u201cbehind-the-scenes\u201d moments\u2014remotely, anywhere, and anytime by simply connecting to Gino Spa\u2019s Facebook channel.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<iframe loading=\"lazy\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?height=314&#038;href=https%3A%2F%2Fwww.facebook.com%2Fginospa%2Fvideos%2F926552831147593%2F&#038;show_text=false&#038;width=560&#038;t=0\" width=\"100%\" height=\"110%\" style=\"border:none;overflow:hidden\" scrolling=\"no\" frameborder=\"0\" allowfullscreen=\"true\" allow=\"autoplay; clipboard-write; encrypted-media; picture-in-picture; web-share\"><\/iframe>\r\n<\/div>\n<\/div>\n\n\n<\/div>\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5d2f3228 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2023\/11\/Come-realizzare-un-evento-digitale_Gino-Speed-Show-1.jpg\" alt=\"Gino Speed Show\" class=\"wp-image-21673\" style=\"object-fit:cover\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<h3 class=\"wp-block-heading\" id=\"h-risultati-raggiunti\">Results<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The event featured over <strong>four hours of live streaming<\/strong> on Gino Spa\u2019s Facebook page, reaching more than<strong> 200,000 people<\/strong>, generating <strong>30,000 views<\/strong>, and achieving a high level of interactions. These impressive numbers made the event accessible to a broad audience, allowing them to relive the excitement remotely, anywhere, and anytime by simply connecting to <strong>Gino Spa\u2019s<\/strong> <a href=\"https:\/\/www.facebook.com\/ginospa\/videos\/926552831147593\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Facebook channel.<\/strong><\/a><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-yellow\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/new.synesthesia.it\/en\/contacts\">CONTACT US<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.ginospeedshow.com\/copy-of-home-3\" target=\"_blank\" rel=\"noreferrer noopener\">GO TO WEB SITE<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>To organize your event How it all started Set against the stunning backdrop of Prato Nevoso in the province of Cuneo, the annual \u201cGino Speed Show,\u201d organized by Gino Spa and Prato Nevoso Ski, adapted to the challenges of the Coronavirus pandemic in its fourth edition. The event transformed into a comprehensive 360\u00b0 digital experience [&hellip;]<\/p>\n","protected":false},"featured_media":21755,"template":"","categoria-case":[773],"categoria-hub":[],"class_list":["post-21672","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","categoria-case-business-events"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gino Speed Show - Synesthesia<\/title>\n<meta name=\"description\" content=\"Synesthesia digitized the \u201cGino Speed Show,\u201d enabling a live broadcast on Facebook and expanding the audience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/new.synesthesia.it\/en\/case-study\/gino-speed-show-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gino Speed Show - 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