{"id":21621,"date":"2020-06-02T18:26:00","date_gmt":"2020-06-02T16:26:00","guid":{"rendered":"https:\/\/synesthesia.it\/?post_type=case-study&#038;p=21621"},"modified":"2026-09-25T12:40:58","modified_gmt":"2026-09-25T10:40:58","slug":"italian-embassy-in-azerbaijan","status":"publish","type":"case-study","link":"https:\/\/new.synesthesia.it\/en\/case-study\/italian-embassy-in-azerbaijan\/","title":{"rendered":"L&#8217;Italia che riparte Italian Embassy in Azerbaijan"},"content":{"rendered":"\n<div class=\"wp-block-group hero-btn-mobile is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>To organize your event<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-cta\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/new.synesthesia.it\/en\/contacts\">CONTACT US<\/a><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group z-2 is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5d2f3228 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<iframe loading=\"lazy\" title=\"&quot;L&amp;apos;Italia che riparte&quot; - 2 giugno 2020 - (Ambasciata Italiana in Azerbaigian)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/GjqaIpSj3KE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div>\n\n\n\n<div class=\"wp-block-column z-2 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-come-nasce-il-progetto\">How it all started<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">To celebrate the 74th anniversary of the Republic, the <a href=\"https:\/\/ambbaku.esteri.it\/ambasciata_baku\/it\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Italian Embassy in Azerbaijan<\/strong><\/a>, together with <a href=\"http:\/\/www.simmetrico.it\/it\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Simmetrico Digital<\/strong><\/a> and with the technical collaboration of Synesthesia, organized a digital event as part of the initiative \u201c<strong>L\u2019Italia che riparte<\/strong>\u201c. During the conference, prominent figures from Italian innovation, culture, healthcare, and entrepreneurship shared their experiences and testimonies related to the COVID-19 pandemic.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5d2f3228 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<h3 class=\"wp-block-heading\" id=\"h-la-soluzione-adottata\">The solution<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The production spanned 14 days between Azerbaijan and Italy, featuring a live control room in Milan and a set in Baku. Event included constant coordination, remote setups, augmented reality scenography, a dedicated website with an interactive writing room, 1 hour of live streaming, simultaneous translation in three languages from three different countries, live interviews from various Italian cities, several minutes of live performances from Baku, and exceptional professionalism and passion from the teams involved.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The event, hosted by journalist <strong>Husniye Maharramova<\/strong>, featured Italian Ambassador to Baku <strong>Augusto Massari<\/strong> and Azerbaijani First Lady and Vice President <strong>Mehriban Aliyeva<\/strong>. Testimonies were shared by <strong>Amedeo Capetti<\/strong> (infectious disease expert and consultant to the World Health Organization, WHO), <strong>Carlo Cracco<\/strong> (Michelin-starred chef), <strong>Brunello Cucinelli<\/strong> (President and Creative Director of the namesake company, considered a symbol of Made in Italy worldwide), <strong>Massimo Temporelli<\/strong> (President and Co-founder of FabLab, known globally for creating 3D-printed valves for respirators using Decathlon masks), and <strong>Anar Alakbarov<\/strong> (Azerbaijani Presidential Advisor).<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2023\/11\/image-18-scaled-1.jpg\" alt=\"L'Italia che riparte\" class=\"wp-image-21634\" style=\"object-fit:cover\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2023\/11\/image-20-scaled-1.jpg\" alt=\"L'Italia che riparte\" class=\"wp-image-21638\" style=\"object-fit:cover\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n<\/div>\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5d2f3228 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-style-rounded-border\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2023\/11\/image-21-scaled-1.jpg\" alt=\"L'Italia che riparte\" class=\"wp-image-21636\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<h3 class=\"wp-block-heading\" id=\"h-risultati-raggiunti\">Results<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This digital event allowed the Italian Embassy in Azerbaijan to celebrate an institutional occasion while broadening its audience, fostering opportunities for pre- and post-event discussions, and delivering an authentic, emotional, and realistic digital experience that engaged audiences beyond the screen.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-yellow\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/new.synesthesia.it\/en\/contacts\">CONTACT US<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/ambbaku.esteri.it\/it\/news\/dall_ambasciata\/2020\/06\/festa-della-repubblica-2020-a-baku_0\/\" target=\"_blank\" rel=\"noreferrer noopener\">GO TO WEB SITE<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>To organize your event How it all started To celebrate the 74th anniversary of the Republic, the Italian Embassy in Azerbaijan, together with Simmetrico Digital and with the technical collaboration of Synesthesia, organized a digital event as part of the initiative \u201cL\u2019Italia che riparte\u201c. During the conference, prominent figures from Italian innovation, culture, healthcare, and [&hellip;]<\/p>\n","protected":false},"featured_media":10173,"template":"","categoria-case":[773],"categoria-hub":[],"class_list":["post-21621","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","categoria-case-business-events"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;Italia che riparte Italian Embassy in Azerbaijan - Synesthesia<\/title>\n<meta name=\"description\" content=\"Synesthesia supported the Italian Embassy in Azerbaijan with a digital event, live streaming, augmented reality, and international speakers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/new.synesthesia.it\/en\/case-study\/italian-embassy-in-azerbaijan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L&#039;Italia che riparte Italian Embassy in Azerbaijan - 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