{"id":21565,"date":"2023-11-21T12:01:53","date_gmt":"2023-11-21T11:01:53","guid":{"rendered":"https:\/\/synesthesia.it\/?post_type=case-study&#038;p=21565"},"modified":"2026-09-23T12:37:54","modified_gmt":"2026-09-23T10:37:54","slug":"riso-gallo-2","status":"publish","type":"case-study","link":"https:\/\/new.synesthesia.it\/en\/case-study\/riso-gallo-2\/","title":{"rendered":"Riso Gallo"},"content":{"rendered":"\n\n\n<div class=\"wp-block-group hero-btn-mobile is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>To develop your project<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-cta\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/new.synesthesia.it\/en\/contacts\/\">CONTACT US<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n<div class=\"wp-block-group z-2 is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5d2f3228 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2023\/11\/bg-riso-gallo-1.jpg\" alt=\"Riso Gallo\" class=\"wp-image-21566\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column z-2 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-how-it-all-started\"><strong>How it all started<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.risogallo.it\/\" target=\"_blank\" rel=\"noreferrer noopener\">Riso Gallo<\/a> is one of the oldest rice industries in Italy, a leader in the Italian rice and rice-based ready meals market.<\/p>\n\n\n\n<p class=\"has-t-4-font-size wp-block-paragraph\">Riso Gallo&#8217;s objective was to improve the indexing and positioning of its e-commerce site on search engines, in particular on Google&#8217;s search engine results pages (SERPs).<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5d2f3228 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<h3 class=\"wp-block-heading\" id=\"h-the-solution\"><strong><strong>The solution<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Since 2020, Synesthesia has supported the brand with SEO activities, including:<\/p>\n\n\n\n<ul style=\"font-style:normal;font-weight:300\" class=\"wp-block-list\">\n<li>Regular updates of <strong>SEO<\/strong> <strong>analysis<\/strong> and <strong>activities<\/strong> according to business strategies;<\/li>\n\n\n\n<li>Creation of new pages or sections for the <strong>e-commerce<\/strong> platform;<\/li>\n\n\n\n<li><strong>SEO optimisation<\/strong> of product and recipe pages;<\/li>\n\n\n\n<li><strong>Regular and detailed reporting<\/strong> on the results of SEO activities, as well as analysis of site navigation and e-commerce.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">In addition, Synesthesia&#8217;s Technologies team supports Riso Gallo in maintaining and updating the website and e-commerce platform.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2023\/11\/riso-gallo-mobile-1.png\" alt=\"Riso Gallo\" class=\"wp-image-21570\" style=\"width:260px\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n<\/div>\n\n\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5d2f3228 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-style-rounded-border\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2023\/11\/infografica-1.jpg\" alt=\"infografica\" class=\"wp-image-21578\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<h3 class=\"wp-block-heading\" id=\"h-results\"><strong>Results<\/strong><\/h3>\n\n\n\n<ul style=\"font-style:normal;font-weight:300\" class=\"wp-block-list\">\n<li><strong>Top 3 positions<\/strong> on Google for over 250 relevant and thematic keywords;<\/li>\n\n\n\n<li>Over <strong>10,500 keywords<\/strong> indexed in Google results;<\/li>\n\n\n\n<li><strong>+13% increase in organic traffic<\/strong> in the last 6 months (May-October 2023);<\/li>\n\n\n\n<li>Over<strong> 5.5 million impressions<\/strong> in Google organic results in the last 12 months.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-yellow\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/new.synesthesia.it\/en\/contacts\/\">CONTACT US<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.risogallo.it\/\" target=\"_blank\" rel=\"noreferrer noopener\">GO TO WEB SITE<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n","protected":false},"excerpt":{"rendered":"<p>To develop your project How it all started Riso Gallo is one of the oldest rice industries in Italy, a leader in the Italian rice and rice-based ready meals market. Riso Gallo&#8217;s objective was to improve the indexing and positioning of its e-commerce site on search engines, in particular on Google&#8217;s search engine results pages [&hellip;]<\/p>\n","protected":false},"featured_media":31307,"template":"","categoria-case":[756,776,751,777],"categoria-hub":[],"class_list":["post-21565","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","categoria-case-digital-marketing-en","categoria-case-digital-marketing","categoria-case-e-commerce-en","categoria-case-e-commerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Riso Gallo - Synesthesia<\/title>\n<meta name=\"description\" content=\"Since 2020, Synesthesia has managed Riso Gallo\u2019s SEO, optimizing pages, analyzing results, and supporting website and e-commerce updates.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/new.synesthesia.it\/en\/case-study\/riso-gallo-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Riso Gallo - 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