{"id":21524,"date":"2023-11-21T11:38:00","date_gmt":"2023-11-21T10:38:00","guid":{"rendered":"https:\/\/synesthesia.it\/?post_type=case-study&#038;p=21524"},"modified":"2026-09-24T18:57:33","modified_gmt":"2026-09-24T16:57:33","slug":"cosmolite-2","status":"publish","type":"case-study","link":"https:\/\/new.synesthesia.it\/en\/case-study\/cosmolite-2\/","title":{"rendered":"Cosmolite"},"content":{"rendered":"\n<div class=\"wp-block-group hero-btn-mobile is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>To build an e-commerce website<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-cta\"><a class=\"wp-block-button__link wp-element-button\">CONTACT US NOW<\/a><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group z-2 is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5d2f3228 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2023\/11\/cosmolite-top-cucina-1.jpg\" alt=\"cosmolite\" class=\"wp-image-21529\"\/><\/figure>\n\n\n\n<iframe loading=\"lazy\" title=\"Universe has never been so close...\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/DcK9Vw18lJA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\n\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-column z-2 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">How it all started<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Founded in Verona in 1979, <a href=\"https:\/\/stoneitaliana.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Stone Italiana<\/strong><\/a> is a leading manufacturer of quartz and engineered marble. Thanks to its technologically advanced plants, the company has improved performance, creating surfaces that meet the needs of modern architecture. Today, Stone Italiana\u2019s slabs are used for floors, kitchen countertops, bathroom tops, staircases, and furnishing accessories.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stone Italiana\u2019s mission has been to make a decisive contribution to innovation in architecture and interior design, combining trendy aesthetic values with cutting-edge technological features, quality and <strong>environmental sustainability<\/strong>. Cosmolite\u00ae is Stone Italiana\u2019s New Material, and was born from this mission. Cosmolite\u00ae offers \u2018good\u2019 interior design solutions for both people and the environment.<\/p>\n\n\n\n<p class=\"has-t-4-font-size wp-block-paragraph\">Synesthesia took up this challenge, supporting Stone Italiana in the launch of the new brand with offline activities (press office, trade fairs and events, creation of dedicated tools) and online initiatives (website, digital identity, lead generation, social media and content).<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5d2f3228 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<h3 class=\"wp-block-heading\">The solution<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">To achieve the desired objectives, Synesthesia\u2019s marketing team undertook the following activities:<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-style:normal;font-weight:300\">\n<li>Analysis and strategic consulting;<\/li>\n\n\n\n<li>Press office and content strategy (<a href=\"https:\/\/stoneitaliana.com\/category\/rassegna-stampa\/\" target=\"_blank\" rel=\"noreferrer noopener\">press review<\/a>);<\/li>\n\n\n\n<li>Development of the new website in Italian and English;<\/li>\n\n\n\n<li>Analysis and SEO optimisation in English;<\/li>\n\n\n\n<li>Creation and management of the new dedicated <a href=\"https:\/\/www.instagram.com\/cosmolite_materianuova\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram profile<\/a>;<\/li>\n\n\n\n<li>Management of social media campaigns and Google Ads;<\/li>\n\n\n\n<li>Design of offline graphics: catalogues, flyers, displays, postcards, stickers, exhibition stands, set-ups;<\/li>\n\n\n\n<li>Production of <a href=\"https:\/\/www.youtube.com\/watch?v=DcK9Vw18lJA\" target=\"_blank\" rel=\"noreferrer noopener\">launch videos<\/a>, <a href=\"https:\/\/www.youtube.com\/watch?v=8A6cfeTP6iU\" target=\"_blank\" rel=\"noreferrer noopener\">promotional materials<\/a>, <a href=\"https:\/\/www.youtube.com\/watch?v=lM3D8lS-RL0&amp;t=97s\" target=\"_blank\" rel=\"noreferrer noopener\">cleaning tutorials<\/a>, video <a href=\"https:\/\/www.youtube.com\/watch?v=IUiyJuBjdcY\" target=\"_blank\" rel=\"noreferrer noopener\">interviews<\/a> with stakeholders, <a href=\"https:\/\/www.youtube.com\/watch?v=cQabfzR9cn8\" target=\"_blank\" rel=\"noreferrer noopener\">ASMR videos<\/a>;<\/li>\n\n\n\n<li>Organisation of the launch event for the new material.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2023\/11\/brochure-cosmolite_01.jpg\" alt=\"cosmolite\" class=\"wp-image-21550\" style=\"object-fit:cover\"\/><\/figure>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2023\/11\/instagram-cosmolite-1.png\" alt=\"cosmolite\" class=\"wp-image-21552\" style=\"object-fit:cover\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n<\/div>\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5d2f3228 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-style-rounded-border\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2023\/11\/infografica02-cosmo-1.jpg\" alt=\"Cosmo\" class=\"wp-image-21585\"\/><\/figure>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<h3 class=\"wp-block-heading\">Results<\/h3>\n\n\n\n<p class=\"is-style-default wp-block-paragraph\">The communication project for the launch of Cosmolite\u00ae produced significant results over the period 2022-2023, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-style:normal;font-weight:300\">\n<li><strong>+24%<\/strong> increase in <strong>website<\/strong> visits;<\/li>\n\n\n\n<li>More than <strong>15 press clippings <\/strong>dedicated to Cosmolite in industry publications;<\/li>\n\n\n\n<li>Participation in the most important <strong>trade fairs<\/strong> in the sector (Fuorisalone, SICAM, Marmomac);<\/li>\n\n\n\n<li><strong>+10%<\/strong> increase in video views on <strong>YouTube<\/strong>;<\/li>\n\n\n\n<li>Over <strong>300,000 impressions<\/strong> on Google Ads with a CTR of 50%;<\/li>\n\n\n\n<li><strong>8.7%<\/strong> engagement rate on <strong>Instagram<\/strong>.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-yellow\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/new.synesthesia.it\/en\/contacts\/\">CONTACT US<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/cosmolite.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">GO TO WEB SITE<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>To build an e-commerce website How it all started Founded in Verona in 1979, Stone Italiana is a leading manufacturer of quartz and engineered marble. Thanks to its technologically advanced plants, the company has improved performance, creating surfaces that meet the needs of modern architecture. Today, Stone Italiana\u2019s slabs are used for floors, kitchen countertops, [&hellip;]<\/p>\n","protected":false},"featured_media":21588,"template":"","categoria-case":[757,773,776,752,755],"categoria-hub":[],"class_list":["post-21524","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","categoria-case-branding-en","categoria-case-business-events","categoria-case-digital-marketing","categoria-case-social-media-en","categoria-case-website-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cosmolite - Synesthesia<\/title>\n<meta name=\"description\" content=\"Synesthesia assisted Cosmolite with PR, trade fairs, events, website development, digital identity, lead generation, and content creation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/new.synesthesia.it\/en\/case-study\/cosmolite-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cosmolite - 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