{"id":21504,"date":"2023-11-20T12:41:46","date_gmt":"2023-11-20T11:41:46","guid":{"rendered":"https:\/\/synesthesia.it\/?post_type=case-study&#038;p=21504"},"modified":"2026-09-25T09:29:22","modified_gmt":"2026-09-25T07:29:22","slug":"reelations-the-content-creator-convention","status":"publish","type":"case-study","link":"https:\/\/new.synesthesia.it\/en\/case-study\/reelations-the-content-creator-convention\/","title":{"rendered":"Reelations"},"content":{"rendered":"\n<div class=\"wp-block-group hero-btn-mobile is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>To organize your event<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-cta\"><a class=\"wp-block-button__link wp-element-button\">CONTACT US<\/a><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group z-2 is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5d2f3228 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2023\/11\/Immagine-in-evidenza-1.jpg\" alt=\"ConventionContentCreator Reelations\" class=\"wp-image-21517\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2023\/11\/reelations03-1.jpg\" alt=\"ConventionContentCreator Reelations\" class=\"wp-image-21515\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2023\/11\/reelations_04-1.jpg\" alt=\"ConventionContentCreator Reelations\" class=\"wp-image-21519\"\/><\/figure>\n\n\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-column z-2 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">How it all started<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">From October 19 to 21, 2023, <strong>\u201c<\/strong><a href=\"https:\/\/www.reelations.it\"><strong>Reelations<\/strong><\/a><strong>\u201d<\/strong> took place at the EDIT Torino venue\u2014<strong>the largest Italian convention<\/strong> dedicated to content creators, social media managers, and companies seeking new growth opportunities through social media.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The event was born from the creative vision of <strong>Andrea Visconti<\/strong>, CEO of Buster K, driven by a significant purpose:<\/p>\n\n\n\n<p class=\"is-style-has-quote wp-block-paragraph\"><em>\u201cWe wanted to give a voice to the creativity of those young people who are labelled as \u2018BUSTER\u2019 just because they are crafting professions that didn\u2019t exist before. Feeling like one of those young people ourselves, we launched an event that gathers talented creators to share the stories and values of brands on social media\u201d.\u00a0<\/em><\/p>\n\n\n\n<p class=\"has-t-4-font-size wp-block-paragraph\">The program of this first edition was rich with workshops, speeches, and distinguished guests.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Among the creators attending the convention were: <strong>Le Twins<\/strong>, <strong>Manuel Mercuri<\/strong>, <strong>Germano<\/strong> <strong>Lanzoni (\u201cIl Milanese Imbruttito\u201d)<\/strong>, <strong>Andrea Pisani (\u201ciPanPers\u201d)<\/strong>, <strong>Ugolize (\u201cLegolize\u201d),<\/strong> <strong>Calciatori Brutti, Ale&amp;Pi\u00e8, I Dischi Volanti, Chiara Piotto, Don Alberto Ravagnani, Elisa Liisto, Daniele Fiamma, Swann Freestyle, Kevin Believe, Emanuel Cosmin Stoica, Fabrizio Biasibetti (Commenti Memorabili), Andrea La Greca, Massimiliano Allievi, Luca La Mesa, Samuele Brusca, Leoucifero, Jennifer Poni, Francesco Ronchi, Francesca Grinoglio<\/strong> (IAAD), <strong>Valentino Magliaro<\/strong> (Canva), <strong>Giuliana<\/strong> <strong>Alvino<\/strong> (MSc), <strong>Bruno Mastroianni<\/strong> (Rai), <strong>Gabriele<\/strong> <strong>Rossi<\/strong>, <strong>Marco Marino<\/strong>, and <strong>Davide D\u2019Urso<\/strong> (comedian from Colorado and content creator).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From its inception, the project aimed to foster experiences and relationships between creators, brands, and companies interested in exploring the \u201csocial media world,\u201d offering fresh perspectives: improving existing channels, positioning on unexplored platforms, introducing new professional roles, and developing corporate growth strategies.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5d2f3228 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:55%\">\n<h3 class=\"wp-block-heading\">The solution<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">To achieve these goals, Synesthesia\u2019s events team was involved in the following activities:<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-style:normal;font-weight:300\">\n<li>Website development;<\/li>\n\n\n\n<li>Technical and logistical support throughout the event;<\/li>\n\n\n\n<li>Creation of the sponsor plan;<\/li>\n\n\n\n<li>Ticketing and check-in services.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2023\/11\/reelations_05-1.jpg\" alt=\"ConventionContentCreator Reelations\" class=\"wp-image-21521\" style=\"object-fit:cover\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n<\/div>\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5d2f3228 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-style-rounded-border\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2023\/11\/reelations-1-1.jpg\" alt=\"ConventionContentCreator Reelations\" class=\"wp-image-21511\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2023\/11\/reelations06-1.jpg\" alt=\"ConventionContentCreator Reelations\" class=\"wp-image-21534\"\/><\/figure>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<h3 class=\"wp-block-heading\">Results<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As <strong>Andrea Visconti<\/strong> (CEO of Buster K) and <strong>Marco Cabiati<\/strong> (CSO of Buster K) stated:<\/p>\n\n\n\n<p class=\"is-style-has-quote wp-block-paragraph\"><em>\u201dWe created Reelations to aggregate, represent, and experience for a few days the ecosystem of content creation\u2014in other words, to build relationships. It was an ambitious goal, and it was fully achieved.<\/em> To make this a reality, we needed reliable partners who could embrace our vision while offering their unique contribution to the event\u2019s success. We knew Synesthesia and instinctively felt confident asking for their help.<br\/>Having already collaborated with Synesthesia for the \u2018Creator Vacation,\u2019 we knew they were the right team to involve.<em>Working with Enrico Beraldo and his team was both enjoyable and educational. We like to think that the relationships created among us are an intangible asset as valuable as the results these relationships have produced. Judging by the feedback the initiative is receiving, it seems our intuition was spot on!\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Some Key Figures from the Event:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-blue-color has-text-color has-link-color has-fixed-layout\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\">Entries<\/td><td class=\"has-text-align-center\" data-align=\"center\">Creator<\/td><td class=\"has-text-align-center\" data-align=\"center\">Million Followers<\/td><td class=\"has-text-align-center\" data-align=\"center\">Activities<\/td><td class=\"has-text-align-center\" data-align=\"center\">Videos<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>280<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>70<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>100<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>50<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>oltre 1.600<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-yellow\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/new.synesthesia.it\/en\/contacts\/\">CONTACT US<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.reelations.it\/\" target=\"_blank\" rel=\"noreferrer noopener\">GO TO WEB SITE<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>To organize your event How it all started From October 19 to 21, 2023, \u201cReelations\u201d took place at the EDIT Torino venue\u2014the largest Italian convention dedicated to content creators, social media managers, and companies seeking new growth opportunities through social media. The event was born from the creative vision of Andrea Visconti, CEO of Buster [&hellip;]<\/p>\n","protected":false},"featured_media":21592,"template":"","categoria-case":[773,755],"categoria-hub":[],"class_list":["post-21504","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","categoria-case-business-events","categoria-case-website-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reelations - Synesthesia<\/title>\n<meta name=\"description\" content=\"Synesthesia helped create Reelations Italy\u2019s largest convention for content creators, by managing coordination, PR, and digital strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/new.synesthesia.it\/en\/case-study\/reelations-the-content-creator-convention\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reelations - 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