{"id":17391,"date":"2022-11-17T16:05:22","date_gmt":"2022-11-17T15:05:22","guid":{"rendered":"https:\/\/synesthesia.it\/?post_type=case-study&#038;p=17391"},"modified":"2026-09-25T10:19:33","modified_gmt":"2026-09-25T08:19:33","slug":"prezzemolo-vitale","status":"publish","type":"case-study","link":"https:\/\/new.synesthesia.it\/en\/case-study\/prezzemolo-vitale\/","title":{"rendered":"Prezzemolo &amp; Vitale"},"content":{"rendered":"\n<div class=\"wp-block-group hero-btn-mobile is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>To build an e-commerce website<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-cta\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/\" target=\"_blank\" rel=\"noreferrer noopener\">CONTACT US NOW<\/a><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group z-2 is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5d2f3228 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2022\/11\/pv-image-02b-1.jpg\" alt=\"Prezzemolo &amp; Vitale\" class=\"wp-image-17402\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-come-nasce-il-progetto\">How it all started<\/h3>\n\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#383838;font-style:normal;font-weight:100\">The <a href=\"https:\/\/shop.prezzemoloevitale.it\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Prezzemolo e Vitale<\/strong><\/a> \u00a0e-commerce was born from the vision of Giuseppe Prezzemolo and Giusi Vitale, who, together with their children, created a virtual space for daily shopping. It offers high-quality products, including items from small local producers and Slow Food Presidia.<\/p>\n\n\n\n<p class=\"has-text-color has-t-4-font-size wp-block-paragraph\" style=\"color:#383838;font-style:normal;font-weight:100\">The e-commerce platform complements their physical stores, seven in Palermo and three in London, bringing the familiar and traditional in-store shopping experience online, making it accessible to everyone.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5d2f3228 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<h3 class=\"wp-block-heading\" id=\"h-la-soluzione-adottata\">The solution<\/h3>\n\n\n\n<p class=\"is-style-roboto has-text-color has-t-4-font-size wp-block-paragraph\" style=\"color:#383838;font-style:normal;font-weight:100\">The e-commerce solution developed by <strong>Synesthesia<\/strong>, in collaboration with <strong><a href=\"https:\/\/www.droplet.it\/\" target=\"_blank\" rel=\"noreferrer noopener\">Droplet<\/a><\/strong>, allows customers to receive personalized shopping recommendations when accessing the platform. Among the thousands of available products are those from the \u201c<strong>Gi\u00f9 Gi\u00f9<\/strong>\u201d and \u201c<strong>Le Eccellenze di Prezzemolo e Vitale<\/strong>\u201d lines, featuring Sicilian specialties under Prezzemolo &amp; Vitale\u2019s private labels.<\/p>\n\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#383838;font-style:normal;font-weight:100\">The platform incorporates three navigation systems, enabling users to easily find what they need:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Categories and subcategories: presented directly on the homepage, mirroring the structure of departments and shelves in the physical stores;<\/li>\n\n\n\n<li>filters that allow users to find products by specifying their features;<\/li>\n\n\n\n<li>auto-complete search enabling the display of the most relevant products and direct addition to the cart for a quicker checkout.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized is-style-default\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2022\/11\/pv-mobile-1.png\" alt=\"Prezzemolo &amp; Vitale\" class=\"wp-image-17398\" width=\"237\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n<\/div>\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5d2f3228 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2022\/11\/pv-image-03-1.jpg\" alt=\"Prezzemolo &amp; Vitale\" class=\"wp-image-17396\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<h3 class=\"wp-block-heading\" id=\"h-risultati-raggiunti\">Results<\/h3>\n\n\n\n<p class=\"has-text-color has-t-5-font-size wp-block-paragraph\" style=\"color:#383838;font-style:normal;font-weight:100\">A targeted communication strategy, an intuitive and \u201cfamiliar\u201d user experience, the development of a dedicated mobile app, and the creation of the Magento-based platform were the key elements in achieving the overarching goal of the e-commerce project: making<strong> P&amp;V customers feel \u201cat home.\u201d<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-yellow\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/new.synesthesia.it\/en\/contacts\/\">CONTACT US<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/shop.prezzemoloevitale.it\" target=\"_blank\" rel=\"noreferrer noopener\">GO TO WEB SITE<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>To build an e-commerce website How it all started The Prezzemolo e Vitale \u00a0e-commerce was born from the vision of Giuseppe Prezzemolo and Giusi Vitale, who, together with their children, created a virtual space for daily shopping. It offers high-quality products, including items from small local producers and Slow Food Presidia. The e-commerce platform complements [&hellip;]<\/p>\n","protected":false},"featured_media":17419,"template":"","categoria-case":[777],"categoria-hub":[],"class_list":["post-17391","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","categoria-case-e-commerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prezzemolo &amp; Vitale - Synesthesia<\/title>\n<meta name=\"description\" content=\"Synesthesia developed Prezzemolo &amp; Vitale\u2019s e-commerce, offering personalised recommendations and seamless navigation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/new.synesthesia.it\/en\/case-study\/prezzemolo-vitale\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prezzemolo &amp; 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