{"id":16463,"date":"2022-03-07T17:40:50","date_gmt":"2022-03-07T16:40:50","guid":{"rendered":"https:\/\/synesthesia.it\/?post_type=case-study&p=16463"},"modified":"2026-09-25T11:23:30","modified_gmt":"2026-09-25T09:23:30","slug":"pomodoor-2","status":"publish","type":"case-study","link":"https:\/\/new.synesthesia.it\/en\/case-study\/pomodoor-2\/","title":{"rendered":"Pomodoor"},"content":{"rendered":"\n
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To build an e-commerce website<\/strong><\/p>\n\n\n\n

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CONTACT US NOW<\/a><\/div>\n<\/div>\n<\/div>\n\n
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\"pomodoor<\/figure>\n<\/div>\n\n\n\n
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How it all started<\/h3>\n\n\n\n

Stroppiana Ortrofrutticoli S.p.A.<\/a><\/strong> is a historical company in the Piedmont area, specialized in the distribution of high quality vegetables and fruit in the B2B sector. It supplies restaurants, schools and company canteens with difficult to find organic, zero-kilometre products.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n

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The solution<\/h3>\n\n\n\n

The goal was to create a high-profile, agile \u201ce-commerce\u201d brand.<\/p>\n\n\n\n

A strategic analysis, using data-driven growth hacking<\/strong> techniques, led to the choice of a new B2C service name<\/strong> and the definition of graphic guidelines and positioning.<\/p>\n\n\n\n

The COVID-19 emergency accelerated the launch of the new service online, with a campaign focused on emergency support to strengthen<\/strong> the connection with the local community. Synesthesia implemented geolocated, digital, and local print communication campaigns with specific promotions to support the proximity market.<\/p>\n\n\n\n

Special attention was given to the checkout and payment methods, designed to accommodate a less tech-savvy audience.<\/p>\n<\/div>\n\n\n\n

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\"Pomodoor\"<\/figure>\n<\/div>\n<\/div>\n\n\n<\/div>\n\n
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\"pomodoor<\/figure>\n<\/div>\n\n\n\n
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Results<\/h3>\n\n\n\n

Revenue from sales in the first few months of activity significantly exceeded the investment made to develop the entire project, with a good conversion rate<\/strong> for online transactions.<\/p>\n\n\n\n

Excellent results were also recorded for the ROAS<\/strong> (Revenue from campaign\/Cost of campaign) of Google Ads campaigns. Pomodoor\u2019s B2C initiative allowed the company to continue activities across various areas, even during the pandemic context.<\/p>\n\n\n\n

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CONTACT US<\/a><\/div>\n\n\n\n
GO TO WEB SITE<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

To build an e-commerce website How it all started Stroppiana Ortrofrutticoli S.p.A. is a historical company in the Piedmont area, specialized in the distribution of high quality vegetables and fruit in the B2B sector. It supplies restaurants, schools and company canteens with difficult to find organic, zero-kilometre products. The solution The goal was to create […]<\/p>\n","protected":false},"featured_media":11640,"template":"","categoria-case":[777],"categoria-hub":[],"class_list":["post-16463","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","categoria-case-e-commerce"],"acf":[],"yoast_head":"\nPomodoor - Synesthesia<\/title>\n<meta name=\"description\" content=\"Pomodoor is the high-quality e-commerce for fruit and vegetable products for both B2B and B2C sectors. 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