{"id":16111,"date":"2022-04-28T17:08:21","date_gmt":"2022-04-28T15:08:21","guid":{"rendered":"https:\/\/synesthesia.it\/?post_type=case-study&#038;p=16111"},"modified":"2026-09-25T10:54:45","modified_gmt":"2026-09-25T08:54:45","slug":"assicuratrice-milanese-2","status":"publish","type":"case-study","link":"https:\/\/new.synesthesia.it\/en\/case-study\/assicuratrice-milanese-2\/","title":{"rendered":"Assicuratrice Milanese"},"content":{"rendered":"\n<div class=\"wp-block-group hero-btn-mobile is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>To develop your project<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-cta\"><a class=\"wp-block-button__link wp-element-button\">CONTACT US<\/a><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group z-2 is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5d2f3228 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-style-rounded-border\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2022\/04\/am-img01-1-1.jpg\" alt=\"Assicuratrice Milanese\" class=\"wp-image-14861\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-style-rounded-border\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2022\/04\/am-visual-1.jpg\" alt=\"Assicuratrice Milanese\" class=\"wp-image-14853\"\/><\/figure>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-column z-2 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">How it all started<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Assicuratrice Milanese S.p.A.<\/strong> is an insurance company that has been active for more than thirty years. The company has a strong position in the professional liability segment and it is the market leader in the specific categories of the medical malpractice segment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We were chosen to support the company in the activities of:<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-style:normal;font-weight:300\">\n<li>content strategy<\/li>\n\n\n\n<li>restyling logo<\/li>\n\n\n\n<li>press office on and offline<\/li>\n\n\n\n<li>PR (technical press, national eco-fin)<\/li>\n\n\n\n<li>media plan: on and offline media campaigns<\/li>\n\n\n\n<li>developing landing page<\/li>\n\n\n\n<li>new website development<\/li>\n\n\n\n<li>social network: LinkedIn and Instagram<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5d2f3228 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<h3 class=\"wp-block-heading\">The solution<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Through a balanced and well-structured <strong>content strategy<\/strong>, we defined which content to create and publish on various <strong>communication channels<\/strong> (LinkedIn and Instagram) to achieve the desired marketing objectives.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our approach allowed the brand to differentiate itself and become recognizable compared to competitors in a creative and strategic way: thanks to the work and vision of our graphic design teams, we focused on the perception and recognizability of the logo through a significant <strong>restyling<\/strong> aimed at simplifying the color palettes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This new graphic development also led to the creation of <strong>Assicuratrice Milanese\u2019s new website<\/strong>, built on WordPress, customized, and optimized for SEO.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Finally, our press office provided the necessary tools to explore new editorial opportunities aligned with the business and objectives of the company<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized is-style-default\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2022\/04\/am-mobile-1.png\" alt=\"Assicuratrice Milanese\" class=\"wp-image-14851\" width=\"270\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n<\/div>\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5d2f3228 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-style-rounded-border\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2022\/04\/linkedin-1.jpg\" alt=\"Assicuratrice Milanese\" class=\"wp-image-14855\"\/><\/figure>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<h3 class=\"wp-block-heading\">Results<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Important results were achieved on the company\u2019s <strong>social media channels<\/strong>. A net increase of 5.4% in <strong>LinkedIn<\/strong> followers was recorded, with 59,733 views over a span of 7 months.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Regarding <strong>press coverage<\/strong>, significant appearances were made in leading industry publications and national newspapers, such as <strong>Milano Finanza<\/strong> and <strong>AssiNews<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-yellow\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/new.synesthesia.it\/en\/contacts\/\">CONTACT US<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.assicuratricemilanese.it\" target=\"_blank\" rel=\"noreferrer noopener\">GO TO WEB SITE<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>To develop your project How it all started Assicuratrice Milanese S.p.A. is an insurance company that has been active for more than thirty years. The company has a strong position in the professional liability segment and it is the market leader in the specific categories of the medical malpractice segment. We were chosen to support [&hellip;]<\/p>\n","protected":false},"featured_media":14870,"template":"","categoria-case":[757,776,758,755],"categoria-hub":[],"class_list":["post-16111","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","categoria-case-branding-en","categoria-case-digital-marketing","categoria-case-press-pr-en","categoria-case-website-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Assicuratrice Milanese - Synesthesia<\/title>\n<meta name=\"description\" content=\"Assicuratrice Milanese S.p.A. is an insurance company with a strong position in professional civil liability.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/new.synesthesia.it\/en\/case-study\/assicuratrice-milanese-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Assicuratrice Milanese - 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