{"id":16042,"date":"2022-02-25T20:55:39","date_gmt":"2022-02-25T19:55:39","guid":{"rendered":"https:\/\/synesthesia.it\/?post_type=case-study&#038;p=16042"},"modified":"2026-09-25T11:28:41","modified_gmt":"2026-09-25T09:28:41","slug":"ceramica-fondovalle","status":"publish","type":"case-study","link":"https:\/\/new.synesthesia.it\/en\/case-study\/ceramica-fondovalle\/","title":{"rendered":"Ceramica Fondovalle"},"content":{"rendered":"\n<div class=\"wp-block-group hero-btn-mobile is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>To develop your project<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-cta\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/new.synesthesia.it\/en\/contacts\/\">CONTACT US<\/a><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group z-2 is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5d2f3228 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2022\/02\/iblue_project_01-2-2fondovalle-2-1.jpg\" alt=\"fondovalle arredamento\" class=\"wp-image-12157\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-come-nasce-il-progetto\">How it all started<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For over 50 years <a href=\"https:\/\/fondovalle.it\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Ceramica Fondovalle S.p.A<\/strong>.<\/a> has produced high quality porcelain tiles and slabs. Research, technological innovation, environmental and territorial protection are the company\u2019s guidelines to guarantee the excellence of the entire production chain entirely realized in Italy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Synesthesia has been chosen to support Ceramica Fondovalle in the activities of:<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-style:normal;font-weight:100\">\n<li>brand awareness<\/li>\n\n\n\n<li>positioning<\/li>\n\n\n\n<li>product promotion<\/li>\n\n\n\n<li>generation of qualified contacts<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5d2f3228 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<h3 class=\"wp-block-heading\" id=\"h-la-soluzione-adottata\">The solution<\/h3>\n\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#383838;font-style:normal;font-weight:100\">Since 2020, Synesthesia has been managing <strong>three of the company\u2019s social media channels<\/strong> (Facebook, Instagram, and LinkedIn) in English, along with press office activities and events<\/p>\n\n\n\n<p class=\"is-style-roboto has-text-color has-t-4-font-size wp-block-paragraph\" style=\"color:#383838;font-style:normal;font-weight:100\">The communication strategy primarily targets resellers, influencers, and the B2B market.<\/p>\n\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#383838;font-style:normal;font-weight:100\">Synesthesia also developed and organized events both at the company headquarters and at the <strong>BolognaFiere<\/strong> exhibition center, coinciding with <strong>Cersaie<\/strong>, the leading event in the ceramics industry.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized is-style-default\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2022\/02\/sinistri-1fondovalle-3-1.png\" alt=\"fondovalle mobile\" class=\"wp-image-12160\" width=\"270\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n<\/div>\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5d2f3228 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-style-rounded-border\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2022\/02\/Rectangle-38fondovalle-4-1.jpg\" alt=\"fondovalle schermata mobile\" class=\"wp-image-12162\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<h3 class=\"wp-block-heading\" id=\"h-risultati-raggiunti\">Results<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The press office, media relations, and social media management (organic only) led to significant results, quickly positioning the brand among the sector\u2019s trendsetters.<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-style:normal;font-weight:100\">\n<li><strong>1,017,478<\/strong> total Instagram post <strong>views<\/strong> from September 2020 to September 2021 (a 30% increase)<\/li>\n\n\n\n<li><strong>15,840<\/strong> followers (a 28% increase)<\/li>\n\n\n\n<li><strong>3,340 <\/strong>LinkedIn<strong> followers<\/strong> (a 50% increase)<\/li>\n\n\n\n<li><strong>185,636<\/strong> total <strong>views<\/strong> (+41%)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-style:normal;font-weight:100\">To continue growing the brand, the following activities are planned:<\/p>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-style:normal;font-weight:100\">\n<li>Advertising campaigns and Google Ads (AdWords)<\/li>\n\n\n\n<li>Support for the digitalization of business processes<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-yellow\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/new.synesthesia.it\/en\/contacts\/\">CONTACT US<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/fondovalle.it\/\" target=\"_blank\" rel=\"noreferrer noopener\">GO TO WEB SITE<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>To develop your project How it all started For over 50 years Ceramica Fondovalle S.p.A. has produced high quality porcelain tiles and slabs. Research, technological innovation, environmental and territorial protection are the company\u2019s guidelines to guarantee the excellence of the entire production chain entirely realized in Italy. Synesthesia has been chosen to support Ceramica Fondovalle [&hellip;]<\/p>\n","protected":false},"featured_media":32198,"template":"","categoria-case":[776,758],"categoria-hub":[],"class_list":["post-16042","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","categoria-case-digital-marketing","categoria-case-press-pr-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ceramica Fondovalle - Synesthesia<\/title>\n<meta name=\"description\" content=\"Digital marketing strategies tailored for brands. 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