{"id":16041,"date":"2022-02-25T20:54:37","date_gmt":"2022-02-25T19:54:37","guid":{"rendered":"https:\/\/synesthesia.it\/?post_type=case-study&#038;p=16041"},"modified":"2026-09-25T11:33:47","modified_gmt":"2026-09-25T09:33:47","slug":"la-patria-2","status":"publish","type":"case-study","link":"https:\/\/new.synesthesia.it\/en\/case-study\/la-patria-2\/","title":{"rendered":"La Patria"},"content":{"rendered":"\n<div class=\"wp-block-group hero-btn-mobile is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Per realizzare il tuo progetto<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-cta\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/new.synesthesia.it\/en\/contacts\/\">CONTATTACI ORA<\/a><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group z-2 is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5d2f3228 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2022\/02\/iblue_project_01-2-2lapatria-2-1.jpg\" alt=\"lapatria studio telecamere\" class=\"wp-image-12116\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-come-nasce-il-progetto\">How it all started<\/h3>\n\n\n\n<p class=\"is-style-roboto wp-block-paragraph\">For 70 years, the supervisory body <strong><a href=\"https:\/\/www.lapatria.it\/\" target=\"_blank\" rel=\"noreferrer noopener\">La Patria<\/a><\/strong> has guaranteed the safety of its customers through the use of cutting-edge solutions and services. A growing company with roots in the territory (Emilia Romagna, Lombardy and Piedmont). Its wide-ranging offer includes services dedicated to personal protection and surveillance of private places, public bodies and companies.<\/p>\n\n\n\n<p class=\"is-style-roboto has-text-color has-t-4-font-size wp-block-paragraph\" style=\"color:#383838;font-style:normal;font-weight:100\">The aptitude for technological innovation (in-house tech development, architecture and software development) is one of the company\u2019s core values.<\/p>\n\n\n\n<p class=\"is-style-roboto has-text-color wp-block-paragraph\" style=\"color:#383838\">We were chosen to support the company in <strong>brand<\/strong> <strong>positioning<\/strong> activities in areas of interest; <strong>communication<\/strong> of the company\u2019s services and products and <strong>promotion<\/strong>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5d2f3228 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<h3 class=\"wp-block-heading\" id=\"h-la-soluzione-adottata\">The solution<\/h3>\n\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#383838;font-style:normal;font-weight:100\">To achieve the client\u2019s objectives, the following activities were designed and developed:<\/p>\n\n\n\n<ul style=\"color:#383838;font-style:normal;font-weight:100\" class=\"wp-block-list has-text-color\">\n<li>Press office and media relations<\/li>\n\n\n\n<li>Communication strategies<\/li>\n\n\n\n<li>Identification of Below The Line (BTL) materials and strategic construction<\/li>\n\n\n\n<li>Management of two corporate social media channels (Facebook and LinkedIn) and advertising campaigns<\/li>\n\n\n\n<li>Writing texts for periodic newsletters and website news<\/li>\n\n\n\n<li>Organic and sponsored communication<\/li>\n\n\n\n<li>Communication consultancy with the marketing, sales, and management teams<\/li>\n\n\n\n<li>Website development<\/li>\n\n\n\n<li>Implementation of management software for lead management<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized is-style-default\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2022\/02\/sinistri-1lapatria-3-1.png\" alt=\"lapatria mobile\" class=\"wp-image-12119\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n<\/div>\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5d2f3228 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-style-rounded-border\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2022\/02\/Rectangle-38lapatria-4-1.jpg\" alt=\"lapatria logo\" class=\"wp-image-12121\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<h3 class=\"wp-block-heading\" id=\"h-risultati-raggiunti\">Results<\/h3>\n\n\n\n<p class=\"is-style-roboto has-text-color wp-block-paragraph\" style=\"color:#383838\">The work resulted in significant achievements in terms of external relations and brand positioning as a leader in the sector and relevant geographical area.<\/p>\n\n\n\n<ul style=\"color:#383838;font-style:normal;font-weight:100\" class=\"wp-block-list has-text-color\">\n<li>1,430 followers on <strong>LinkedIn<\/strong>, with an organic increase of 67% from September 2020 to September 2021<\/li>\n\n\n\n<li>42,122 organic views (+81%)<\/li>\n\n\n\n<li>2,228 total organic interactions (+74%)<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-yellow\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/new.synesthesia.it\/en\/contacts\/\">CONTACT US<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.lapatria.it\/\" target=\"_blank\" rel=\"noreferrer noopener\">GO TO WEB SITE<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Per realizzare il tuo progetto How it all started For 70 years, the supervisory body La Patria has guaranteed the safety of its customers through the use of cutting-edge solutions and services. A growing company with roots in the territory (Emilia Romagna, Lombardy and Piedmont). Its wide-ranging offer includes services dedicated to personal protection and [&hellip;]<\/p>\n","protected":false},"featured_media":13986,"template":"","categoria-case":[757,776,758,755],"categoria-hub":[],"class_list":["post-16041","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","categoria-case-branding-en","categoria-case-digital-marketing","categoria-case-press-pr-en","categoria-case-website-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La Patria - Synesthesia<\/title>\n<meta name=\"description\" content=\"La Patria is the security company with a strong technological attitude. 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