{"id":16027,"date":"2022-03-09T10:09:44","date_gmt":"2022-03-09T09:09:44","guid":{"rendered":"https:\/\/synesthesia.it\/?post_type=case-study&#038;p=16027"},"modified":"2026-09-25T11:10:45","modified_gmt":"2026-09-25T09:10:45","slug":"stone-italiana-2","status":"publish","type":"case-study","link":"https:\/\/new.synesthesia.it\/en\/case-study\/stone-italiana-2\/","title":{"rendered":"Stone Italiana"},"content":{"rendered":"\n<div class=\"wp-block-group hero-btn-mobile is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>To develop your project<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-cta\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/new.synesthesia.it\/en\/contacts\/\">CONTACT US<\/a><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group z-2 is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5d2f3228 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2022\/03\/iblue_project_01-2-2stone-2-1-1.jpg\" alt=\"stone salotto\" class=\"wp-image-11339\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-come-nasce-il-progetto\">How it all started<\/h3>\n\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#383838;font-style:normal;font-weight:100\">Founded in Verona in 1979, <a href=\"https:\/\/stoneitaliana.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Stone Italiana<\/strong><\/a> is a leading company in the production of reconstituted quartz and marble. Thanks to its technologically advanced systems, it has improved performance, creating surfaces capable of meeting the needs of modern architecture. Today, Stone Italiana slabs <strong>in reconstituted quartz <\/strong>cover floors, kitchen tops, bathroom tops, stairs and furnishing accessories.<\/p>\n\n\n\n<p class=\"is-style-roboto has-text-color has-t-4-font-size wp-block-paragraph\" style=\"color:#383838;font-style:normal;font-weight:100\">We were chosen to <strong>reposition<\/strong> the <strong>brand<\/strong> among the market leaders in the slab sector, reaffirming the company\u2019s green and sustainable commitment.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5d2f3228 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<h3 class=\"wp-block-heading\" id=\"h-la-soluzione-adottata\">The solution<\/h3>\n\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#383838;font-style:normal;font-weight:100\">To achieve the brand\u2019s goals, Synesthesia developed Digital Marketing strategies with targeted activities.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rebranding activities (logo restyling, BTL, catalogs, and merchandising)<\/li>\n\n\n\n<li>Overhaul of the company website, also incorporating AI tools<\/li>\n\n\n\n<li>Optimization of the company\u2019s main communication tools (including Social Media Optimization)<\/li>\n\n\n\n<li>Creation of Editorial Plans for social media channels<\/li>\n\n\n\n<li>Implementation of solutions devised by <a href=\"https:\/\/www.accessiway.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">AccessiWay<\/a>, fully automated and powered by artificial intelligence, to make the website completely accessible to people with disabilities<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized is-style-default\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2022\/03\/sinistri-1stone-3-1-1.png\" alt=\"stone mobile\" class=\"wp-image-11356\" width=\"270\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n<\/div>\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5d2f3228 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-style-rounded-border\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2022\/03\/Rectangle-38stone-4-1.jpg\" alt=\"stone rivestimenti\" class=\"wp-image-11359\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<h3 class=\"wp-block-heading\" id=\"h-risultati-raggiunti\">Results<\/h3>\n\n\n\n<p class=\"is-style-roboto has-text-color wp-block-paragraph\" style=\"color:#383838;font-style:normal;font-weight:100\">Thanks to the application of advanced SEO techniques (AI for SEO) and the marketing and communication strategies adopted, significant achievements were made in organic search. The press office, media relations, and social media management (organic only) activities delivered the expected results. In fact, over the course of 5 months, on Facebook we achieved the following results:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>209.133 views <strong>+821,7%<\/strong><\/li>\n\n\n\n<li>8.177 interactions\u00a0 <strong>+ 1.875,1%<\/strong><\/li>\n\n\n\n<li>114% increase in engagement rate<\/li>\n<\/ul>\n\n\n\n<p class=\"is-style-roboto has-text-color wp-block-paragraph\" style=\"color:#383838\">On Instagram, we recorded:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>58.174\u00a0 views <strong>+151%<\/strong><\/li>\n\n\n\n<li>1.533 interactions\u00a0 <strong>+ 80%<\/strong><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-yellow\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/new.synesthesia.it\/en\/contacts\/\">CONTACT US<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/stoneitaliana.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">GO TO WEB SITE<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Watch interview with <strong>Silvia Dalla Valle<\/strong> (<strong>Marketing and Sales Director of Stone Italiana S.p.A<\/strong>) \u2013 October 2022 [ <a href=\"https:\/\/synesthesia.it\/synblog\/synesthesia-incontra-stone-italiana-intervista-a-silvia-dalla-valle\/\">post on SynBlog<\/a>].<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>To develop your project How it all started Founded in Verona in 1979, Stone Italiana is a leading company in the production of reconstituted quartz and marble. Thanks to its technologically advanced systems, it has improved performance, creating surfaces capable of meeting the needs of modern architecture. Today, Stone Italiana slabs in reconstituted quartz cover [&hellip;]<\/p>\n","protected":false},"featured_media":13990,"template":"","categoria-case":[757,758,752,755],"categoria-hub":[],"class_list":["post-16027","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","categoria-case-branding-en","categoria-case-press-pr-en","categoria-case-social-media-en","categoria-case-website-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Stone Italiana - Synesthesia<\/title>\n<meta name=\"description\" content=\"Synesthesia has carried out rebranding, SEO, optimization for social channels and website creation for Stone Italiana.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/new.synesthesia.it\/en\/case-study\/stone-italiana-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stone Italiana - 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