{"id":15981,"date":"2022-02-25T20:53:47","date_gmt":"2022-02-25T19:53:47","guid":{"rendered":"https:\/\/synesthesia.it\/?post_type=case-study&#038;p=15981"},"modified":"2026-09-25T11:39:50","modified_gmt":"2026-09-25T09:39:50","slug":"pian-della-mussa-2","status":"publish","type":"case-study","link":"https:\/\/new.synesthesia.it\/en\/case-study\/pian-della-mussa-2\/","title":{"rendered":"Pian della Mussa"},"content":{"rendered":"\n<div class=\"wp-block-group hero-btn-mobile is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>To build an e-commerce website<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-cta\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/new.synesthesia.it\/en\/contacts\/\">CONTACT US NOW<\/a><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group z-2 is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5d2f3228 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2022\/02\/iblue_project_01-2-2pian-della-mussa-2-1-1.jpg\" alt=\"pian della mussa paesaggio\" class=\"wp-image-10594\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2022\/02\/piandellamussa02.jpg\" alt=\"Pian della Mussa\" class=\"wp-image-13486\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-come-nasce-il-progetto\">How it all started<\/h3>\n\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#383838;font-style:normal;font-weight:100\"><a href=\"https:\/\/piandellamussa.com\/shop\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Pian della Mussa<\/strong><\/a> is a company founded in the 70s that bottles mineral water from the spring above the village of Balme 1,500 meters above sea level, in the heart of the Piedmontese Graian Alps. In the last 15 years, the company has grown significantly and the water bottling line has expanded.<\/p>\n\n\n\n<p class=\"is-style-roboto has-text-color has-t-4-font-size wp-block-paragraph\" style=\"color:#383838;font-style:normal;font-weight:100\">Not only water, but also a great passion for <strong>quality<\/strong> <strong>beer<\/strong> has led Pian della Mussa to set up a brewery that makes beer with the same spring water.<\/p>\n\n\n\n<p class=\"is-style-default has-text-color wp-block-paragraph\" style=\"color:#383838\">Production is inspired by principles of environmental sustainability and is conducted with the utmost transparency, leaving nothing to chance. The properties and characteristics of the spring water and raw materials used guarantee a <strong>100% organic product<\/strong> of very high quality.<\/p>\n\n\n\n<p class=\"is-style-default has-text-color wp-block-paragraph\" style=\"color:#383838\">The company\u2019s goal is to enhance and sell its products through the creation of an e-Commerce that reflects the values and high standards of the production chain.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5d2f3228 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<h3 class=\"wp-block-heading\" id=\"h-la-soluzione-adottata\">The solution<\/h3>\n\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#383838;font-style:normal;font-weight:100\">We integrated and extended the company\u2019s institutional website (CMS: WordPress) to transform it into a <strong>WooCommerce<\/strong> store.<\/p>\n\n\n\n<p class=\"is-style-roboto has-text-color has-t-4-font-size wp-block-paragraph\" style=\"color:#383838;font-style:normal;font-weight:100\">The shopping experience was designed according to the client\u2019s needs: the e-commerce platform is <strong>user-friendly<\/strong>, making it easy for customers to make quick purchases.<\/p>\n\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#383838;font-style:normal;font-weight:100\">For future projects, new developments are planned. The idea is to enhance the existing solution by adding a section dedicated to the <strong>Horeca<\/strong> sector (bars, restaurants, and establishments) to simplify and speed up certain distribution processes. The goal is to eventually stop using traditional distribution channels for beer and rely entirely on online sales.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized is-style-default\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2022\/03\/pian-della-mussa-mobile.png\" alt=\"Pian della Mussa\" class=\"wp-image-14040\" width=\"270\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n<\/div>\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5d2f3228 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2022\/02\/Rectangle-38pian-della-mussa-4-1-1.jpg\" alt=\"pian della mussa mobile \" class=\"wp-image-10600\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<h3 class=\"wp-block-heading\" id=\"h-risultati-raggiunti\">Results<\/h3>\n\n\n\n<p class=\"is-style-roboto has-text-color wp-block-paragraph\" style=\"color:#383838;font-size:clamp(14px, 0.875rem + ((1vw - 3.75px) * 0.282), 17px);font-style:normal;font-weight:100\">The sales results have been very positive.<\/p>\n\n\n\n<p class=\"is-style-roboto has-text-color has-t-4-font-size wp-block-paragraph\" style=\"color:#383838\"><em>\u201cEverything started from the need to sell online. Going online was almost a natural step, also facilitated by the recent positive experience we had with Synesthesia in creating another sales site managed by the same family group. We strongly believe in online sales.&#13;\nThis is our first step towards the future.<em>\u201c<\/em><\/em><\/p>\n\n\n\n<p class=\"is-style-roboto has-text-color wp-block-paragraph\" style=\"color:#383838\">(<a href=\"https:\/\/www.linkedin.com\/in\/elisa-druetta-3b99b397\/?originalSubdomain=it\"><strong>Elisa Druetta<\/strong><\/a>, e-commerce Manager of Pian Della Mussa).<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-yellow\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/new.synesthesia.it\/en\/contacts\/\">CONTACT US<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/piandellamussa.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">GO TO WEB SITE<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>To build an e-commerce website How it all started Pian della Mussa is a company founded in the 70s that bottles mineral water from the spring above the village of Balme 1,500 meters above sea level, in the heart of the Piedmontese Graian Alps. In the last 15 years, the company has grown significantly and [&hellip;]<\/p>\n","protected":false},"featured_media":16072,"template":"","categoria-case":[777],"categoria-hub":[],"class_list":["post-15981","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","categoria-case-e-commerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pian della Mussa - Synesthesia<\/title>\n<meta name=\"description\" content=\"An e-Commerce that reflects the tradition and high quality of Pian della Mussa beer. 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