{"id":15674,"date":"2022-03-08T15:58:36","date_gmt":"2022-03-08T14:58:36","guid":{"rendered":"https:\/\/synesthesia.it\/?post_type=case-study&#038;p=15674"},"modified":"2026-09-25T11:13:35","modified_gmt":"2026-09-25T09:13:35","slug":"immaginazione-e-lavoro-2","status":"publish","type":"case-study","link":"https:\/\/new.synesthesia.it\/en\/case-study\/immaginazione-e-lavoro-2\/","title":{"rendered":"Immaginazione e Lavoro"},"content":{"rendered":"\n<div class=\"wp-block-group hero-btn-mobile is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>To develop your project<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-cta\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/new.synesthesia.it\/en\/contacts\/\">CONTACT US<\/a><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group z-2 is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5d2f3228 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-style-rounded-border\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2022\/03\/iblue_project_01-2-2immaginazionelavoro-2-1.jpg\" alt=\"immaginazione sito\" class=\"wp-image-12134\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-come-nasce-il-progetto\">How it all started<\/h3>\n\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#383838;font-style:normal;font-weight:100\"><strong><a href=\"https:\/\/immaginazioneelavoro.it\/\" target=\"_blank\" rel=\"noreferrer noopener\">Immaginazione e Lavoro<\/a><\/strong> is a training agency operating nationwide. It offers orientation, training and recruitment courses in cooperation with companies and institutions. The vocational education and training courses (Iefp) are completely free of charge. At the end of the course there is a regional examination leading to a professional qualification or diploma.<\/p>\n\n\n\n<p class=\"is-style-roboto has-text-color wp-block-paragraph\" style=\"color:#383838\">Synesthesia supports the training agency in order to achieve their brand and marketing <strong>goals<\/strong>:<\/p>\n\n\n\n<ul class=\"has-text-color wp-block-list\" style=\"color:#383838;font-style:normal;font-weight:100\">\n<li><strong>brand awareness<\/strong> (diffusion and promotion of brand values across new geographical areas)<\/li>\n\n\n\n<li><strong>lead generation<\/strong> and <strong>conversions<\/strong> (new enrollments)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5d2f3228 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<h3 class=\"wp-block-heading\" id=\"h-la-soluzione-adottata\">The solution<\/h3>\n\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#383838;font-style:normal;font-weight:100\">The activities carried out focused on optimizing and monitoring the main digital communication channels of <strong>Immaginazione e Lavoro<\/strong>: from <strong>SEO optimization<\/strong> of website content to the implementation of 301 redirects. Regarding monitoring, the <strong>user experience<\/strong> of the site was analyzed (with Google Analytics) to identify areas for improvement.<\/p>\n\n\n\n<p class=\"is-style-roboto has-text-color has-t-4-font-size wp-block-paragraph\" style=\"color:#383838;font-style:normal;font-weight:100\">Content from the client was adapted and disseminated (depending on geographic areas of interest), and <strong>editorial plans<\/strong> were created for social media channels (Instagram, LinkedIn, and Facebook) aligned with the brand\u2019s strategy and values.<\/p>\n\n\n\n<p class=\"is-style-roboto has-text-color wp-block-paragraph\" style=\"color:#383838\">Synesthesia also took care of internal staff training through <strong>on-the-job training<\/strong> to make the client autonomous in managing social media channels. Finally, we managed <strong>Google Ads<\/strong> campaigns to promote <strong>Open Days<\/strong> and training courses.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized is-style-default\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2022\/03\/sinistri-1immaginazionelavoro-3-1-1.png\" alt=\"immaginazione lavoro mobile\" class=\"wp-image-12138\" width=\"270\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n<\/div>\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5d2f3228 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-style-rounded-border\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2022\/03\/Rectangle-38immaginazionelavoro-4-1-1.jpg\" alt=\"immaginazione lavoro gruppo\" class=\"wp-image-12140\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<h3 class=\"wp-block-heading\" id=\"h-risultati-raggiunti-dopo-6-mesi\">Results (After 6 Months)<\/h3>\n\n\n\n<ul class=\"has-text-color wp-block-list\" style=\"color:#383838;font-style:normal;font-weight:100\">\n<li><strong>76.83% <\/strong>increase in <strong>traffic<\/strong> from social media<\/li>\n\n\n\n<li>Nearly <strong>6,000 users<\/strong> per quarter directed to Open Day pages<\/li>\n\n\n\n<li>Reached the <strong>top<\/strong> <strong>three positions<\/strong> on Google for 15 relevant and topic-specific keywords<\/li>\n\n\n\n<li>Over <strong>26,000 visitors<\/strong> to the website in 3 months<\/li>\n\n\n\n<li><strong>14%<\/strong> increase in organic traffic<\/li>\n\n\n\n<li>Organic growth of <strong>72%<\/strong> for the number of followers on Instagram and <strong>10%<\/strong> on Facebook<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-yellow\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/new.synesthesia.it\/en\/contacts\/\">CONTACT US<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/immaginazioneelavoro.it\/\" target=\"_blank\" rel=\"noreferrer noopener\">GO TO WEB SITE<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>To develop your project How it all started Immaginazione e Lavoro is a training agency operating nationwide. It offers orientation, training and recruitment courses in cooperation with companies and institutions. The vocational education and training courses (Iefp) are completely free of charge. At the end of the course there is a regional examination leading to [&hellip;]<\/p>\n","protected":false},"featured_media":13907,"template":"","categoria-case":[757,776,752],"categoria-hub":[],"class_list":["post-15674","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","categoria-case-branding-en","categoria-case-digital-marketing","categoria-case-social-media-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Immaginazione e Lavoro - Synesthesia<\/title>\n<meta name=\"description\" content=\"Immaginazione e Lavoro is a training agency that operates on the national territory. 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