{"id":15630,"date":"2022-02-25T20:55:06","date_gmt":"2022-02-25T19:55:06","guid":{"rendered":"https:\/\/synesthesia.it\/?post_type=case-study&#038;p=15630"},"modified":"2026-09-25T11:30:45","modified_gmt":"2026-09-25T09:30:45","slug":"the-national-museum-of-cinema","status":"publish","type":"case-study","link":"https:\/\/new.synesthesia.it\/en\/case-study\/the-national-museum-of-cinema\/","title":{"rendered":"The National Museum of Cinema"},"content":{"rendered":"\n<div class=\"wp-block-group hero-btn-mobile is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>To develop your app<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-cta\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/new.synesthesia.it\/en\/contacts\/\">CONTACT US<\/a><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group z-2 is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5d2f3228 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2022\/02\/iblue_project_01-2-2MNC-2-1.jpg\" alt=\"MNC Mole Antonelliana\" class=\"wp-image-10842\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column z-2 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-come-nasce-il-progetto\">How it all started<\/h3>\n\n\n\n<p class=\"is-style-roboto has-text-color wp-block-paragraph\" style=\"color:#383838;font-style:normal;font-weight:100\"><strong>MNC XR<\/strong>, the mobile app of the <strong>Museo Nazionale del Cinema di Torino<\/strong>, was created with the aim of synchronizing the headphone audio with the video projected on the Mole Antonelliana for the occasion of the \u201cVideo Mapping Experience\u201d, to celebrate the 20 years of the MNC.<\/p>\n\n\n\n<p class=\"is-style-roboto has-text-color has-t-4-font-size wp-block-paragraph\" style=\"color:#383838;font-style:normal;font-weight:100\">Thanks to this mobile app solution it has been possible to translate the emotions of the history of cinema and the cinematographic culture that lives inside the Museum in an <strong>extraordinary<\/strong> <strong>digital<\/strong> <strong>experience<\/strong>, usable in an interactive and new way in the form of <strong>videomapping<\/strong>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5d2f3228 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<h3 class=\"wp-block-heading\" id=\"h-la-soluzione-adottata\">The solution<\/h3>\n\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#383838;font-style:normal;font-weight:100\">The mobile app \u201c<strong>MNC XR<\/strong>,\u201d developed by <strong><a href=\"https:\/\/synesthesia.it\/solution\/web-app-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Synesthesia<\/a><\/strong> for the <strong><a href=\"https:\/\/www.museocinema.it\/it\" target=\"_blank\" rel=\"noreferrer noopener\">National Cinema Museum of Turin<\/a><\/strong>, consists of four main sections:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The <strong>Homepage<\/strong>, which provides an overview of the National Cinema Museum, accompanied by multimedia content.<\/li>\n\n\n\n<li><strong>\u201cVideomapping\u201d<\/strong> section, where users can find the audio track to listen to in sync with the images projected on the Mole Antonelliana during the event days.<\/li>\n\n\n\n<li>The <strong>Events<\/strong> page, where users can find the latest news and upcoming events at the Museum.<\/li>\n\n\n\n<li>A large section dedicated to <strong>partners and sponsors<\/strong>.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized is-style-default\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2022\/02\/sinistri-1MNC-3-1.png\" alt=\"MNC mobile\" class=\"wp-image-10844\" width=\"270\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n<\/div>\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5d2f3228 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-style-rounded-border\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2022\/02\/Rectangle-38MNC-4-1.jpg\" alt=\"MNC schermata mobile\" class=\"wp-image-10847\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<h3 class=\"wp-block-heading\" id=\"h-risultati-raggiunti\">Results<\/h3>\n\n\n\n<p class=\"is-style-roboto has-text-color wp-block-paragraph\" style=\"color:#383838\">The division into four clear and intuitive sections ensures a pleasant and engaging in-app experience for the user.<\/p>\n\n\n\n<p class=\"is-style-roboto has-text-color has-t-4-font-size wp-block-paragraph\" style=\"color:#383838\">The ability to listen through the application to audio tracks synchronised with the visual projections allows users to enjoy an <strong>immersive digital experience<\/strong> of the highest quality.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-yellow\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/new.synesthesia.it\/en\/contacts\/\">CONTACT US<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.museocinema.it\/\" target=\"_blank\" rel=\"noreferrer noopener\">GO TO WEB SITE<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile is-style-default is-layout-flex wp-container-core-columns-is-layout-5d2f3228 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-style-default is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:208px\">\n<figure class=\"wp-block-image size-full is-resized is-style-rounded\"><a href=\"https:\/\/apps.apple.com\/au\/app\/mnc-xr\/id1570849748\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2022\/03\/App-store.png\" alt=\"App Store Apple\" class=\"wp-image-12933\" width=\"150\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-style-default is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:0px;padding-left:5px;flex-basis:190px\">\n<figure class=\"wp-block-image size-full is-resized is-style-rounded\"><a href=\"https:\/\/play.google.com\/store\/apps\/details?id=it.museocinema.mcnxr&amp;hl=it&amp;gl=US\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2022\/03\/google-play.png\" alt=\"Google Play Store\" class=\"wp-image-12931\" width=\"150\"\/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>To develop your app How it all started MNC XR, the mobile app of the Museo Nazionale del Cinema di Torino, was created with the aim of synchronizing the headphone audio with the video projected on the Mole Antonelliana for the occasion of the \u201cVideo Mapping Experience\u201d, to celebrate the 20 years of the MNC. [&hellip;]<\/p>\n","protected":false},"featured_media":10399,"template":"","categoria-case":[754,753,764],"categoria-hub":[],"class_list":["post-15630","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","categoria-case-innovation","categoria-case-mobile-en","categoria-case-ux-ui-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The National Museum of Cinema - Synesthesia<\/title>\n<meta name=\"description\" content=\"MNC XR is the official mobile app of The National Museum of Cinema developed by Synesthesia for the &quot;Video Mapping Experience&quot;.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/new.synesthesia.it\/en\/case-study\/the-national-museum-of-cinema\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The National Museum of Cinema - 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