{"id":15628,"date":"2022-03-09T11:17:44","date_gmt":"2022-03-09T10:17:44","guid":{"rendered":"https:\/\/synesthesia.it\/?post_type=case-study&#038;p=15628"},"modified":"2026-09-25T11:02:03","modified_gmt":"2026-09-25T09:02:03","slug":"yale-2","status":"publish","type":"case-study","link":"https:\/\/new.synesthesia.it\/en\/case-study\/yale-2\/","title":{"rendered":"Yale"},"content":{"rendered":"\n<div class=\"wp-block-group hero-btn-mobile is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Develop your brand communication<\/strong> <strong>project<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-cta\"><a class=\"wp-block-button__link wp-element-button\">CONTACT US NOW<\/a><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5d2f3228 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2022\/03\/iblue_project_01-2-2yale-2-1-1.jpg\" alt=\"yale carrello elevatore\" class=\"wp-image-11351\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2022\/03\/yale-case-synesthesia_02-edited.jpg\" alt=\"Yale\" class=\"wp-image-13439\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">How it all started<\/h3>\n\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#383838;font-style:normal;font-weight:100\"><strong><a href=\"https:\/\/www.yale.com\/it-it\/europe\/\">Y<\/a><a href=\"https:\/\/www.yale.com\/it-it\/europe\/\" target=\"_blank\" rel=\"noreferrer noopener\">ale<\/a><\/strong> is the brand of the American multinational <strong>Hyster-Yale Materials<\/strong> <strong>Handling<\/strong>, Inc., a leader in the forklift sector. With more than a century of experience, the company creates cutting-edge technological solutions to allow its customers to increase productivity while reducing labor costs.<\/p>\n\n\n\n<p class=\"is-style-roboto has-text-color wp-block-paragraph\" style=\"color:#383838;font-style:normal;font-weight:100\">The project was created, by Synesthesia for Yale, to achieve certain objectives:<\/p>\n\n\n\n<ul style=\"color:#383838;font-style:normal;font-weight:100\" class=\"wp-block-list has-text-color\">\n<li>increase <strong>brand awareness<\/strong><\/li>\n\n\n\n<li>ensure the maximum spread of the company\u2019s technical and product information<\/li>\n\n\n\n<li>encourage the activation of <strong>collaborations<\/strong> with local dealers for the commercial areas of Italy, Spain, France and Portugal<\/li>\n\n\n\n<li>collect different <strong>case histories<\/strong> concerning the company and promote their diffusion<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5d2f3228 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<h3 class=\"wp-block-heading\">The solution<\/h3>\n\n\n\n<p class=\"is-style-roboto has-text-color wp-block-paragraph\" style=\"color:#383838\">Since November 2020, Synesthesia has been managing the press office activities, public relations, and event organization for the commercial regions of Italy, Spain, France, and Portugal.<\/p>\n\n\n\n<p class=\"is-style-roboto has-text-color wp-block-paragraph\" style=\"color:#383838\">The solutions designed to meet Yale\u2019s specific needs include:<\/p>\n\n\n\n<ul style=\"color:#383838;font-style:normal;font-weight:100\" class=\"wp-block-list has-text-color\">\n<li>Incoming media management for product launch events and\/or plant visits<\/li>\n\n\n\n<li>Dealer meetings<\/li>\n\n\n\n<li>Interviews<\/li>\n\n\n\n<li>Case study storytelling<\/li>\n\n\n\n<li>Press conferences<\/li>\n\n\n\n<li>Developing editorial content for industry magazines<\/li>\n\n\n\n<li>Workshops<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#383838;font-style:normal;font-weight:100\">Synesthesia also adapts and disseminates content from the parent company (depending on the target market), creating a tailored editorial plan.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-style-default\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2022\/03\/sinistri-1yale-3-1.png\" alt=\"yale mobile \" class=\"wp-image-11354\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n<\/div>\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5d2f3228 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-style-rounded-border\"><img decoding=\"async\" src=\"https:\/\/new.synesthesia.it\/wp-content\/uploads\/2022\/03\/Rectangle-38yale-4-1-1.jpg\" alt=\"yale magazzino\" class=\"wp-image-11367\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<h3 class=\"wp-block-heading\">Results<\/h3>\n\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#383838;font-size:clamp(14px, 0.875rem + ((1vw - 3.75px) * 0.282), 17px);font-style:normal;font-weight:100\">The implementation of the project developed by Synesthesia for Yale achieved significant results:<\/p>\n\n\n\n<ul style=\"color:#383838;font-style:normal;font-weight:100\" class=\"wp-block-list has-text-color\">\n<li>Greater <strong>brand recognition<\/strong> for Yale<\/li>\n\n\n\n<li>A significant increase in the media contact database (<strong>140 highly targeted contacts<\/strong>)<\/li>\n\n\n\n<li>Collaborative relationships with local dealers and media<\/li>\n\n\n\n<li>Creation of local content and case studies (Italy, France, Spain, and Portugal)<\/li>\n\n\n\n<li>Press review activities (<strong>over 100 clippings and press coverage<\/strong>)<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-yellow\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/new.synesthesia.it\/en\/contacts\/\">CONTACT US<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.yale.com\/it-it\/europe\/settori-industriali\/logistica\/\" target=\"_blank\" rel=\"noreferrer noopener\">GO TO WEB SITE<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Develop your brand communication project How it all started Yale is the brand of the American multinational Hyster-Yale Materials Handling, Inc., a leader in the forklift sector. With more than a century of experience, the company creates cutting-edge technological solutions to allow its customers to increase productivity while reducing labor costs. The project was created, [&hellip;]<\/p>\n","protected":false},"featured_media":11547,"template":"","categoria-case":[758],"categoria-hub":[],"class_list":["post-15628","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","categoria-case-press-pr-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Yale - Synesthesia<\/title>\n<meta name=\"description\" content=\"Yale is the leader brand in lift trucks. 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