To develop your project
How it all started
Riso Gallo is one of the oldest rice industries in Italy, a leader in the Italian rice and rice-based ready meals market.
Riso Gallo’s objective was to improve the indexing and positioning of its e-commerce site on search engines, in particular on Google’s search engine results pages (SERPs).
The solution
Since 2020, Synesthesia has supported the brand with SEO activities, including:
- Regular updates of SEO analysis and activities according to business strategies;
- Creation of new pages or sections for the e-commerce platform;
- SEO optimisation of product and recipe pages;
- Regular and detailed reporting on the results of SEO activities, as well as analysis of site navigation and e-commerce.
In addition, Synesthesia’s Technologies team supports Riso Gallo in maintaining and updating the website and e-commerce platform.
Results
- Top 3 positions on Google for over 250 relevant and thematic keywords;
- Over 10,500 keywords indexed in Google results;
- +13% increase in organic traffic in the last 6 months (May-October 2023);
- Over 5.5 million impressions in Google organic results in the last 12 months.