To build an e-commerce website
How it all started
TEDx Mirandola, a non-profit organisation, was founded in 2021 to bring the renowned TED format to the region and showcase local excellence, ideas and stories.
For the media communication of the conference day, the TEDx Mirandola licensee entrusted Synesthesia with its support.
The solution
Synesthesia has managed TEDx Mirandola’s press office activities since 2023, a partnership that will continue in 2024 to help the organisation share ‘ideas worth spreading’ with the local community.
Our work has involved working closely with the team to draw up the content plan for communication with the press and identifying key topics for pre- and post-event coverage. We also ensured an active and constant dialogue with local newspapers and generalist news platforms. Synesthesia supported the organiser in keeping the website content up-to-date and developing visual content for the graphic materials.
Website and graphic design (online and offline):
- Digital event posters in various formats.
- Social media posts.
- Scientific programme.
- Slides for speeches.
- YouTube cover images for individual talks.
- Web pages.
- Badges.
- Multimedia banners for online and offline platforms.
- Press review.
Results
- Increased brand awareness of the event, including in neighbouring regions.
- Improved relations with local government, institutions and the community.
- Media coverage in the main local media, including dedicated interviews.
- Centralised brand image coordination.