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How it all started
For 70 years, the supervisory body La Patria has guaranteed the safety of its customers through the use of cutting-edge solutions and services. A growing company with roots in the territory (Emilia Romagna, Lombardy and Piedmont). Its wide-ranging offer includes services dedicated to personal protection and surveillance of private places, public bodies and companies.
The aptitude for technological innovation (in-house tech development, architecture and software development) is one of the company’s core values.
We were chosen to support the company in brand positioning activities in areas of interest; communication of the company’s services and products and promotion.
The solution
To achieve the client’s objectives, the following activities were designed and developed:
- Press office and media relations
- Communication strategies
- Identification of Below The Line (BTL) materials and strategic construction
- Management of two corporate social media channels (Facebook and LinkedIn) and advertising campaigns
- Writing texts for periodic newsletters and website news
- Organic and sponsored communication
- Communication consultancy with the marketing, sales, and management teams
- Website development
- Implementation of management software for lead management
Results
The work resulted in significant achievements in terms of external relations and brand positioning as a leader in the sector and relevant geographical area.
- 1,430 followers on LinkedIn, with an organic increase of 67% from September 2020 to September 2021
- 42,122 organic views (+81%)
- 2,228 total organic interactions (+74%)